With Complete Solutions
integrated development
1) one developer
2) balanced development: 1 portion company can do worse in
business because another can support it.
3)rapid development
4) functional form: cohesive theme/optimal layout
5) isolation
6) high priced: First class all aspects
catalytic development : developer encourages complementary
development
1) centralized development: the developer provides
infrastructure for other facilities
2) secondary developers: after the initial success of the resort;
movies, nightclubs, shops, etc. are built
3) interdependency: if initial resort fails the other business will
too
coattail development: usually around national parks, historic
sites, etc
Example: Moab Utah
1) no common theme:
2) duplication and redundancy
3) greater competition: increase business raise competition
,4) lack of planning and control
------ and ----- are doubly important to lodging facilities Correct
Answers Pricing and occupancy
"Achieving Profitable Operation" section chap 7 rule of Thumb
Correct Answers For every $1000 in construction cost,$1 in
revenue must be achieved
"Achieving Profitable Operations" Chap 7 recap Correct
Answers - A great deal of management and marketing effort is
focused on maximizing occupancy level and room rates by
monitoring the rate and pace of future room reservation
- for revenue management systems to work in lodging properties
" the problem of multiple night stays and multiplier effect of
rooms on othehr hotel functions must be addressed. failing to do
this will result in overbooking
Abraham Maslow developed a hierarchy to depict people's
needs. At the bottom of this hierarchy you will find Correct
Answers physiological needs
Adjoining Rooms Correct Answers Rooms that next to one
another but do not connect
ADR Correct Answers Average Rate collected per room sold
Advantages of Franchising Correct Answers -Brand
Recognition
-Easier to obtain financing
, -National Advertising
-Int'l reservation service
-Training
Allocentric travelers found at one extreme of Plog's continuum
would be referred to by marketers as Correct Answers
Innovators
AP -American Plan Correct Answers Food included in room
Breakfast/Lunch and Dinner
Attractions from the Text ( Chap9) Correct Answers 1) Heritage
Attractions
-Museum and Heritage Sites
-Zoo's and Aquariums
-Parks and Preserves
-Fairs and Festivals
2) Commercial Attractions
-Amusement Parks
-Theme Park
-Gaming
-Shopping
3) Live entertainment
-sporting activities
-performing Arts
Boston Tremont Hotel Correct Answers oldest hotel
Butler's model