HMGT 331 Exam 1 Bowles Questions With Complete
Solutions
"Moment of Truth" Correct Answers *first impression* of
something with or without a person
- want to have as many positive ones as possible
4 steps in choosing a Location Correct Answers 1.
Understanding the marketing strategy and target market of the
company
2. Conducting a regional analysis
- Involves the selection of geographic market areas
3. Selecting an area within that region
4. Choosing individual sites
Advantages of Travel Agencies Correct Answers - improving
service delivery through cooperative systems
- agents may specialize by market segment (business travelers)
or by supplier (cruise lines)
AirBnB Correct Answers *2007*: Air Bed and Breakfast
launched, signaling a wave of new services such as Uber and
expanding sharing economy in tourism services
Alliances Correct Answers contractual agreement developed to
allow two organizations to benefit from each other's strength
ex: between a restaurant and a convenience store
Allocentric Correct Answers innovators who *seek out new
locations and activities*
,Anticipating and Meeting Guest Needs Correct Answers - learn
and fully understand what customers want in a particular
tourism service
- hire the right people and train them well
assurance Correct Answers sense of *trustworthiness*
China Correct Answers *1984*: State Council of China
approves the organization of tours to Hong Kong and Macao
Consumer Behavior Correct Answers *Define:* process a
consumer uses to plan, search for, use, evaluate, and dispose of
goods and services
*Significance:* influences purchase decisions and product use
*Ex:* needs, customer loyalty, price, usages, availability
Contact Correct Answers Finding and communicating with
prospective buyers
Cosolidators Correct Answers buy excess capacity from airlines
and resell at discounted prices
creation of jet engine Correct Answers *Modern Era- 1952*:
faster traveling
Demographic Segmentation Correct Answers grouping
potential tourism customers based on *objective characteristics*
-most popular basis of segmentation
ex: grouping by age, gender, income, ethnic background, and
family life cycle
, Dennis Tito
TSA Correct Answers *2001*:
*Dennis Tito*- launched space tourism. pd. $20m for an 8 day
trip aboard the International Space Station
*TSA*- Transportation Security Administration was created to
ensure airline passenger safety in the wake of 9/11 terrorist
attacks
Direct Booking Correct Answers Contacting hotel directly-800
# or direct website
- Managers often like to encourage direct booking because of the
low transaction costs
Direct Impact Correct Answers the first level of impact:
consumers dollars go to the business
ex: lodging and food
Distribution Channel Correct Answers moves goods from
producers to consumers
Downstream Partners Correct Answers connect the firm with its
customers
Dynamic Packaging Correct Answers bundling of all
components chosen by traveler to create one reservation from
different sites
- One price/payment
- Sell on value, features, and benefits; not lowest (commodity)
price
Solutions
"Moment of Truth" Correct Answers *first impression* of
something with or without a person
- want to have as many positive ones as possible
4 steps in choosing a Location Correct Answers 1.
Understanding the marketing strategy and target market of the
company
2. Conducting a regional analysis
- Involves the selection of geographic market areas
3. Selecting an area within that region
4. Choosing individual sites
Advantages of Travel Agencies Correct Answers - improving
service delivery through cooperative systems
- agents may specialize by market segment (business travelers)
or by supplier (cruise lines)
AirBnB Correct Answers *2007*: Air Bed and Breakfast
launched, signaling a wave of new services such as Uber and
expanding sharing economy in tourism services
Alliances Correct Answers contractual agreement developed to
allow two organizations to benefit from each other's strength
ex: between a restaurant and a convenience store
Allocentric Correct Answers innovators who *seek out new
locations and activities*
,Anticipating and Meeting Guest Needs Correct Answers - learn
and fully understand what customers want in a particular
tourism service
- hire the right people and train them well
assurance Correct Answers sense of *trustworthiness*
China Correct Answers *1984*: State Council of China
approves the organization of tours to Hong Kong and Macao
Consumer Behavior Correct Answers *Define:* process a
consumer uses to plan, search for, use, evaluate, and dispose of
goods and services
*Significance:* influences purchase decisions and product use
*Ex:* needs, customer loyalty, price, usages, availability
Contact Correct Answers Finding and communicating with
prospective buyers
Cosolidators Correct Answers buy excess capacity from airlines
and resell at discounted prices
creation of jet engine Correct Answers *Modern Era- 1952*:
faster traveling
Demographic Segmentation Correct Answers grouping
potential tourism customers based on *objective characteristics*
-most popular basis of segmentation
ex: grouping by age, gender, income, ethnic background, and
family life cycle
, Dennis Tito
TSA Correct Answers *2001*:
*Dennis Tito*- launched space tourism. pd. $20m for an 8 day
trip aboard the International Space Station
*TSA*- Transportation Security Administration was created to
ensure airline passenger safety in the wake of 9/11 terrorist
attacks
Direct Booking Correct Answers Contacting hotel directly-800
# or direct website
- Managers often like to encourage direct booking because of the
low transaction costs
Direct Impact Correct Answers the first level of impact:
consumers dollars go to the business
ex: lodging and food
Distribution Channel Correct Answers moves goods from
producers to consumers
Downstream Partners Correct Answers connect the firm with its
customers
Dynamic Packaging Correct Answers bundling of all
components chosen by traveler to create one reservation from
different sites
- One price/payment
- Sell on value, features, and benefits; not lowest (commodity)
price
