HMGT 3300 Exam 1 Questions With Complete Solutions
_______________ are highly loyal but not very profitable.
Correct Answers Barnacles
A business portfolio is the collection of businesses and products
that make up the company. Correct Answers True
A company's ______________ is the set of benefits or values it
promises to deliver to consumers to satisfy their needs. Correct
Answers Value proposition
A marketing research project where the objective is to test
hypotheses about cause-and-effect relationships is called:
Correct Answers Casual research
A system of values and beliefs in an organization that reinforce
the idea that providing the customer with quality service is the
principal concern of the business is called __________. Correct
Answers Service Culture
Among the four contact methods- mail, telephone, personal, and
online- which is the best in terms of control of sample? Correct
Answers Telephone
Companies that diversify too broadly into unfamiliar products or
industries can ________ their market focus. Correct Answers
Lose
DataStar, LEXIS-NEXIS, Dow Jones News Retrieval, UMI
ProQuest, and Dun & Bradstreet's online Access are examples
, of: Correct Answers Online database and information search
services
During recessions or oil shortages, people rarely travel. Correct
Answers False
Existing laws concerning marketing abuses are often difficult to
enforce. Correct Answers True
Gen Xers look for something different, which means they spend
_________. Correct Answers More than boomers
Hospitality companies face the task of increasing three major
marketing areas: Correct Answers Service differentiation,
service quality, and service productivity
Hotel developers generally have lower barriers to entry than
restaurant developers. Correct Answers False
If a hotel chain buys one of its supplies, it is engaging what type
of growth? Correct Answers Backward inegration
In a well-run hospitality organization, there are two customers-
the paying customers and the __________. Correct Answers
Employees
It is better to give the customer a time ____________ the
anticipated wait time. Correct Answers More than
Market definitions of a business are ____________ to product
definitions. Correct Answers Superior
_______________ are highly loyal but not very profitable.
Correct Answers Barnacles
A business portfolio is the collection of businesses and products
that make up the company. Correct Answers True
A company's ______________ is the set of benefits or values it
promises to deliver to consumers to satisfy their needs. Correct
Answers Value proposition
A marketing research project where the objective is to test
hypotheses about cause-and-effect relationships is called:
Correct Answers Casual research
A system of values and beliefs in an organization that reinforce
the idea that providing the customer with quality service is the
principal concern of the business is called __________. Correct
Answers Service Culture
Among the four contact methods- mail, telephone, personal, and
online- which is the best in terms of control of sample? Correct
Answers Telephone
Companies that diversify too broadly into unfamiliar products or
industries can ________ their market focus. Correct Answers
Lose
DataStar, LEXIS-NEXIS, Dow Jones News Retrieval, UMI
ProQuest, and Dun & Bradstreet's online Access are examples
, of: Correct Answers Online database and information search
services
During recessions or oil shortages, people rarely travel. Correct
Answers False
Existing laws concerning marketing abuses are often difficult to
enforce. Correct Answers True
Gen Xers look for something different, which means they spend
_________. Correct Answers More than boomers
Hospitality companies face the task of increasing three major
marketing areas: Correct Answers Service differentiation,
service quality, and service productivity
Hotel developers generally have lower barriers to entry than
restaurant developers. Correct Answers False
If a hotel chain buys one of its supplies, it is engaging what type
of growth? Correct Answers Backward inegration
In a well-run hospitality organization, there are two customers-
the paying customers and the __________. Correct Answers
Employees
It is better to give the customer a time ____________ the
anticipated wait time. Correct Answers More than
Market definitions of a business are ____________ to product
definitions. Correct Answers Superior
