HMGT 450 MIDTERM QUESTIONS WITH COMPLETE
SOLUTIONS
____ travelers often need more assistance in planning their
travel than ____ Correct Answers leisure, business
____refers to the number of different individuals or homes
exposed to an advertising message at least once during a
specified time period Correct Answers reach
"How many training meetings did you hold last year?" is an
example of Correct Answers a closed-ended question
"Production and consumption are largely simultaneous with
services; hospitality consumers come to a hotel or restaurant,
and services are 'consumed' at the place and time they are
created" Correct Answers inseparability
"Targetable, personal, flexible, designed for prospect
involvement and action, easily cost-controlled, and easily tested
and measured." These attributes describes which form of
hospitality advertising? Correct Answers television
A food server recommending an appetizer to guests is an
example of Correct Answers suggestive selling
A form of publicity that involves using celebrities and ordinary
"real people" to try new products and spread the word about
them by talking to friends, posting comments on the Internet,
and so on is called: Correct Answers buzz marketing
, A large hotel might rely on a ____ to forecast demand and
supply and research the profitability of groups Correct Answers
director of revenue management
A majority of corporate and association meeting planners use
the Internet to research possible hotels for their upcoming
meetings. Why? Correct Answers the Internet has 24-hour
availability and up-to-date information on potential meeting
sites
A marketing team should include: Correct Answers at least one
representative from each revenue center at a property
A question or statement that asks for the sale is called a _____
close Correct Answers major
A restaurant manager charts covers sold before and after a
planned promotional campaign. This chart is a critical part of
which of the following steps in the marketing planning cycle?
Correct Answers evaluating the marketing plan
Amanda, the marketing and sales director at the Clearview Hotel
Correct Answers pay per click
An area 4 to 12 feet form a client is called his or her ____ space
Correct Answers social
An important difference between tour wholesalers and tour
brokers is that Correct Answers tour brokers typically work
with ground transportation rather than airlines
SOLUTIONS
____ travelers often need more assistance in planning their
travel than ____ Correct Answers leisure, business
____refers to the number of different individuals or homes
exposed to an advertising message at least once during a
specified time period Correct Answers reach
"How many training meetings did you hold last year?" is an
example of Correct Answers a closed-ended question
"Production and consumption are largely simultaneous with
services; hospitality consumers come to a hotel or restaurant,
and services are 'consumed' at the place and time they are
created" Correct Answers inseparability
"Targetable, personal, flexible, designed for prospect
involvement and action, easily cost-controlled, and easily tested
and measured." These attributes describes which form of
hospitality advertising? Correct Answers television
A food server recommending an appetizer to guests is an
example of Correct Answers suggestive selling
A form of publicity that involves using celebrities and ordinary
"real people" to try new products and spread the word about
them by talking to friends, posting comments on the Internet,
and so on is called: Correct Answers buzz marketing
, A large hotel might rely on a ____ to forecast demand and
supply and research the profitability of groups Correct Answers
director of revenue management
A majority of corporate and association meeting planners use
the Internet to research possible hotels for their upcoming
meetings. Why? Correct Answers the Internet has 24-hour
availability and up-to-date information on potential meeting
sites
A marketing team should include: Correct Answers at least one
representative from each revenue center at a property
A question or statement that asks for the sale is called a _____
close Correct Answers major
A restaurant manager charts covers sold before and after a
planned promotional campaign. This chart is a critical part of
which of the following steps in the marketing planning cycle?
Correct Answers evaluating the marketing plan
Amanda, the marketing and sales director at the Clearview Hotel
Correct Answers pay per click
An area 4 to 12 feet form a client is called his or her ____ space
Correct Answers social
An important difference between tour wholesalers and tour
brokers is that Correct Answers tour brokers typically work
with ground transportation rather than airlines
