SOLUTIONS
_____ in _____ bottles of wine consumed are Gallo Correct
Answers 1 in 4
____________________ are operations owned by one of more
owners who are usually involved involved with the day-to-day
operations of the business Correct Answers independent
restaurants
4 Ps of marketing Correct Answers Product, Price, Place,
Promotion
A cover is equivalent to Correct Answers guest
a demand-forecasting technique used to maximize room revenue
is known as Correct Answers revenue management
asset lite strategy Correct Answers invest in a minority interest
in each restaurant, not real estate
average franchise agreement Correct Answers 3-4% of room
revenue
back of the house Correct Answers The support areas behind
the scenes in a hotel or motel (housekeeping, laundry,
engineering, foodservice, and individuals who operate behind
the scenes to make a guest's stay pleasant and safe)
,benefits of franchising Correct Answers franchisor expands
more quickly using other's money and franchisee gets to use
certain granted parts of the franchisors business plan (trademark,
operating procedures, reservation systems, marketing tips,
purchasing discounts)
best way to to the top is by combining Correct Answers
education and work experience
challenges for event planners Correct Answers time
management, financial management, technology, effective
human resources mgt
consumers spend approximately ___________________ of their
food budget on food away from home Correct Answers almost
half
customer orientation Correct Answers determining the
needs/wants of the customer, develop products to fill these
needs, achieve the organzation's goals
describe trends in the hotel industry Correct Answers increasing
competition, more unique properties
dimensions of tourism Correct Answers -Purpose of the trip
-Distance traveled
-Duration of the trip
-Residence of the traveler
-Mode of transportation
-Spending
-activites
, dining market Correct Answers social needs; fine dining, casual
upscale (increased popularity), good food, ambiance, more
expensive
eating market Correct Answers biological needs; quick service,
vending, family dining, takeout, catering, drive throughs
ernest and julio gallo started their company in what city Correct
Answers modesto, CA
event planning process Correct Answers research on event,
design, planning with budget, coordination, and evaluation
factors affecting travel and tourism Correct Answers income of
traveler, time available, cost of travel, demographic shifts, travel
advisories, consumer confidence, border restrictions, currency
exchange
factors driving change in the hospitality industry are Correct
Answers terror is increasing security, customers are becoming
more value conscious (causing demand for better quality to rise),
increased technology is changing rooms and also means for
reservation and marketing
fixed cost Correct Answers dont vary with amount of business.
ex: morgage, salaries, cost per room, utilities
fortified wine have _____________ added Correct Answers
brandy or wine alcohol