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Essentials of Business Research A Guide to Doing Your Research Project
Third Edition Jonathan Wilson
Chapter 1-12
Chapter 1: An introduction to business research
Learning Objective 1: Know what research and business research are, and why
they are important in both business and academia
1. What is the primary purpose of research?
a. To collect data randomly
b. To increase knowledge through systematic inquiry
c. To promote academic institutions
d. To validate existing opinions
Ans: B
2. Business research is best defined as:
a. A subjective analysis of consumer behaviour
b. A way for organizations to hire researchers
c. A systematic process of using data to solve managerial problems
d. A casual investigation of market trends
Ans: C
3. What distinguishes business research from general research?
a. It focuses on theoretical models
b. It is conducted only by academics
c. It aids business-related decision-making
d. It avoids using data analysis
Ans: C
,4. Which of the following examples best illustrates business research?
a. Studying the effects of chocolate on productivity
b. Investigating consumer attitudes toward a new product
c. Exploring the history of ancient trade systems
d. Analysing themes in a CEO’s autobiography
Ans: B
Learning Objective 2: Understand the research skills, key concepts of research
and their relationships as illustrated in the ‘Honeycomb of Research
Methodology’
1. Which of the following is NOT one of the six elements in the Honeycomb of Research
Methodology?
a. Research philosophy
b. Data visualization
c. Research strategy
d. Data collection
Ans: B
2. What does research philosophy primarily concern?
a. The tools used for data analysis
b. The researcher’s view of knowledge development
c. The number of participants in a study
d. The cost of conducting research
Ans: B
3. Which research approach moves from theory to observation?
a. Inductive
b. Deductive
c. Pragmatic
,d. Interpretive
Ans: B
4. What is the main difference between qualitative and quantitative research?
a. Qualitative uses surveys; quantitative uses interviews
b. Quantitative is subjective; qualitative is objective
c. Quantitative analyses numerical data; qualitative analyses narrative data
d. Qualitative research is always faster
Ans: C
Learning Objective 3: Understand the rationale for using multi-strategy
research
1. What is a key benefit of multi-strategy research?
a. It eliminates the need for data analysis
b. It combines qualitative and quantitative insights
c. It avoids ethical considerations
d. It simplifies the research process
Ans: B
2. Which of the following is a challenge of multi-strategy research?
a. It requires no supervision
b. It is always faster than mono-method research
c. It may require skills in both qualitative and quantitative methods
d. It avoids the need for literature review
Ans: C
3. Why might a researcher choose a multi-strategy approach?
a. To reduce the number of participants
b. To avoid using surveys
c. To gain a more comprehensive understanding of a phenomenon
, d. To focus only on numerical data
Ans: C
4. What is a common misconception about mixed methods?
a. They are only used in marketing
b. They must be conducted sequentially
c. They are simple to implement
d. They are the same as multi-strategy research
Ans: D
Learning Objective 4: Appreciate how business research is linked to the
organization
1. What is a common reason for businesses to conduct research?
a. To entertain employees
b. To respond to external market conditions
c. To avoid competition
d. To reduce customer feedback
Ans: B
2. What is the first step in the research process when working with a market research agency?
a. Reporting findings
b. Collecting data
c. Commissioning the research
d. Taking action
Ans: C
3. What is a key similarity between student and practitioner research?
a. Both avoid using theory
b. Both follow similar stages in the research process
c. Both are conducted by agencies
Essentials of Business Research A Guide to Doing Your Research Project
Third Edition Jonathan Wilson
Chapter 1-12
Chapter 1: An introduction to business research
Learning Objective 1: Know what research and business research are, and why
they are important in both business and academia
1. What is the primary purpose of research?
a. To collect data randomly
b. To increase knowledge through systematic inquiry
c. To promote academic institutions
d. To validate existing opinions
Ans: B
2. Business research is best defined as:
a. A subjective analysis of consumer behaviour
b. A way for organizations to hire researchers
c. A systematic process of using data to solve managerial problems
d. A casual investigation of market trends
Ans: C
3. What distinguishes business research from general research?
a. It focuses on theoretical models
b. It is conducted only by academics
c. It aids business-related decision-making
d. It avoids using data analysis
Ans: C
,4. Which of the following examples best illustrates business research?
a. Studying the effects of chocolate on productivity
b. Investigating consumer attitudes toward a new product
c. Exploring the history of ancient trade systems
d. Analysing themes in a CEO’s autobiography
Ans: B
Learning Objective 2: Understand the research skills, key concepts of research
and their relationships as illustrated in the ‘Honeycomb of Research
Methodology’
1. Which of the following is NOT one of the six elements in the Honeycomb of Research
Methodology?
a. Research philosophy
b. Data visualization
c. Research strategy
d. Data collection
Ans: B
2. What does research philosophy primarily concern?
a. The tools used for data analysis
b. The researcher’s view of knowledge development
c. The number of participants in a study
d. The cost of conducting research
Ans: B
3. Which research approach moves from theory to observation?
a. Inductive
b. Deductive
c. Pragmatic
,d. Interpretive
Ans: B
4. What is the main difference between qualitative and quantitative research?
a. Qualitative uses surveys; quantitative uses interviews
b. Quantitative is subjective; qualitative is objective
c. Quantitative analyses numerical data; qualitative analyses narrative data
d. Qualitative research is always faster
Ans: C
Learning Objective 3: Understand the rationale for using multi-strategy
research
1. What is a key benefit of multi-strategy research?
a. It eliminates the need for data analysis
b. It combines qualitative and quantitative insights
c. It avoids ethical considerations
d. It simplifies the research process
Ans: B
2. Which of the following is a challenge of multi-strategy research?
a. It requires no supervision
b. It is always faster than mono-method research
c. It may require skills in both qualitative and quantitative methods
d. It avoids the need for literature review
Ans: C
3. Why might a researcher choose a multi-strategy approach?
a. To reduce the number of participants
b. To avoid using surveys
c. To gain a more comprehensive understanding of a phenomenon
, d. To focus only on numerical data
Ans: C
4. What is a common misconception about mixed methods?
a. They are only used in marketing
b. They must be conducted sequentially
c. They are simple to implement
d. They are the same as multi-strategy research
Ans: D
Learning Objective 4: Appreciate how business research is linked to the
organization
1. What is a common reason for businesses to conduct research?
a. To entertain employees
b. To respond to external market conditions
c. To avoid competition
d. To reduce customer feedback
Ans: B
2. What is the first step in the research process when working with a market research agency?
a. Reporting findings
b. Collecting data
c. Commissioning the research
d. Taking action
Ans: C
3. What is a key similarity between student and practitioner research?
a. Both avoid using theory
b. Both follow similar stages in the research process
c. Both are conducted by agencies
