Version 1
c+ 1
,Version 1
c+ 2
,TEST BANK FORc+ c+
Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 c+
Student name: c+
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising a
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nd selling. c+
1) c+
⊚ c + true
⊚ c + false
Question Details c+
AACSB : Analytical Thinking Accessi
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bility : Keyboard Navigation
c+ c+ c+
Learning Objective : 01- c+ c+ c+
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
Marketing Management Defined c+ c+
Bloom's : Remember Diff c+ c+ c+
iculty : 1 Easy Gradable
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: automatic
c+
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
2) Marketing is relevant only to people in the organization who work directly in the marketi
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ng department.
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2) c+
⊚ c + true
⊚ c + false
Question Details c+
AACSB : Analytical Thinking Accessi
c+ c+ c+ c+
bility : Keyboard Navigation Bloom's :
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Understand
Difficulty : 2 Medium c+ c+ c+
Learning Objective : 01- c+ c+ c+
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
Marketing Management Defined c+ c+
Gradable : automatic c+ c+
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 c+ 3
, 3) The American Marketing Association defines marketing as “the activity, set of institution
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
s, and processes for creating, communicating, delivering, and exchanging offerings that
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
have value for customers, clients, partners, and society at large.”
c+ c+ c+ c+ c+ c+ c+ c+ c+
3) c+
⊚ c + true
⊚ c + false
Question Details c+
AACSB : Analytical Thinking Accessi
c+ c+ c+ c+
bility : Keyboard Navigation
c+ c+ c+
Topic : Marketing and Marketing Management Define
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d Bloom's : Remember
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Difficulty : 1 Easy c+ c+ c+
Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
se has only two business functions: marketing and innovation.
c+ c+ c+ c+ c+ c+ c+ c+
4) c+
⊚ c + true
⊚ c + false
Question Details c+
AACSB : Analytical Thinking Accessi
c+ c+ c+ c+
bility : Keyboard Navigation Bloom's :
c+ c+ c+ c+ c+ c+
Remember
Difficulty : 1 Easy c+ c+ c+
Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
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ic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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5) c+
⊚ true c +
⊚ false c +
Question Details c+
Accessibility : Keyboard Navigation Bl
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oom's : Understand
c+ c+
Difficulty : 2 Medium c+ c+ c+
Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con AACSB : Ethics
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
Gradable : automatic c+ c+
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
Version 1 c+ 4
c+ 1
,Version 1
c+ 2
,TEST BANK FORc+ c+
Marketing Management 4th EditionMark Johnston Greg Marshall
c+ c+ c+ c+ c+ c+
Chapter 1 c+
Student name: c+
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
1) A commonly held misconception about marketing is that it is all about advertising a
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
nd selling. c+
1) c+
⊚ c + true
⊚ c + false
Question Details c+
AACSB : Analytical Thinking Accessi
c+ c+ c+ c+
bility : Keyboard Navigation
c+ c+ c+
Learning Objective : 01- c+ c+ c+
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
Marketing Management Defined c+ c+
Bloom's : Remember Diff c+ c+ c+
iculty : 1 Easy Gradable
c+ c+ c+ c+ c+
: automatic
c+
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
2) Marketing is relevant only to people in the organization who work directly in the marketi
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
ng department.
c+
2) c+
⊚ c + true
⊚ c + false
Question Details c+
AACSB : Analytical Thinking Accessi
c+ c+ c+ c+
bility : Keyboard Navigation Bloom's :
c+ c+ c+ c+ c+ c+
Understand
Difficulty : 2 Medium c+ c+ c+
Learning Objective : 01- c+ c+ c+
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
Marketing Management Defined c+ c+
Gradable : automatic c+ c+
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
Version 1 c+ 3
, 3) The American Marketing Association defines marketing as “the activity, set of institution
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
s, and processes for creating, communicating, delivering, and exchanging offerings that
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
have value for customers, clients, partners, and society at large.”
c+ c+ c+ c+ c+ c+ c+ c+ c+
3) c+
⊚ c + true
⊚ c + false
Question Details c+
AACSB : Analytical Thinking Accessi
c+ c+ c+ c+
bility : Keyboard Navigation
c+ c+ c+
Topic : Marketing and Marketing Management Define
c+ c+ c+ c+ c+ c+
d Bloom's : Remember
c+ c+ c+
Difficulty : 1 Easy c+ c+ c+
Learning Objective : 01-
c+ c+ c+
02 Define what marketing and marketing management really are and how they con Gradable : automat
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
ic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
se has only two business functions: marketing and innovation.
c+ c+ c+ c+ c+ c+ c+ c+
4) c+
⊚ c + true
⊚ c + false
Question Details c+
AACSB : Analytical Thinking Accessi
c+ c+ c+ c+
bility : Keyboard Navigation Bloom's :
c+ c+ c+ c+ c+ c+
Remember
Difficulty : 1 Easy c+ c+ c+
Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable : automat
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
ic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
5) Sustainability refers to business practices that prolong the life cycle of a product.
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
5) c+
⊚ true c +
⊚ false c +
Question Details c+
Accessibility : Keyboard Navigation Bl
c+ c+ c+ c+
oom's : Understand
c+ c+
Difficulty : 2 Medium c+ c+ c+
Topic : Marketing and Marketing Management Defined
c+ c+ c+ c+ c+ c+
Learning Objective : 01-
c+ c+ c+
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+ c+
Gradable : automatic c+ c+
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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Version 1 c+ 4
