PUR3000 Exam 3 Study Guide – UF
Questions and Answers 2026.
Anchor Text - Answer clickable text that provides a hyperlink
Associated Press (AP) style - Answer rules of writing (including grammar, capitalization and
punctuation) published by the Associated Press news agency
Backlinks - Answer incoming links that direct web users to a web page from another web
page
Blog - Answer online post (or web log) with reflections, comments and often links provided
by the writer
Clickbait - Answer promotional and sensational internet content designed primarily to entice
users to visit another website
Code-switching - Answer alternating between two or more languages or cultural styles
Dateline - Answer text at beginning of a news story that describes when and where a story
occurred
Delayed lead - Answer a style of beginning a story in a way that entices readers to continue
reading without summarizing the story's main points
Direct lead - Answer a style of beginning a news story that summarizes the story's main
points in the first sentence or two
Feature story - Answer a story that explores some angle of an event, a person's life, an
organization or a place
Golden rule - Answer Ethic of reciprocity - treat others as you would like to be treated
yourself
Human interest - Answer a personal or emotional storytelling angle that focuses on the
human condition
, Impression management - Answer process in which people influence perceptions of
themselves or their organizations by regulating and controlling information in social interactions
Inverted pyramid - Answer a style of news writing in which the most important information
is presented at the broad top of a story and narrower supporting details are written below
Listicle - Answer an online article presented in the format of a numbered or bulleted list
Media kits - Answer packages of information assembled by public relations people for news
media. Common contents include news releases, fact sheets, backgrounders, position papers,
photos, graphics and so on
Meta tags - Answer text used to describe a web page to search engines
Microblog - Answer a shorter blog post limited by space or size constraints of the delivery
platform
Natural links - Answer hyperlinks to a web page that are provided by other people who see
value in the content of the page, as opposed to links that are posted for the primary purpose of
manipulating search engines
Reputation management - Answer acting and communicating - often in writing - to influence
an organization's reputation as part of a process that includes planning, analyzing feedback and
evaluating
Search Engine Optimization - Answer process of improving the position of a specific website
in the organic search results of search engines
Transmedia storytelling - Answer telling a story across multiple platforms like games, web
pages, apps, social media and traditional media
Parts of News Release - Answer letterhead, headline, dateline, lead, body, boilerplate and
contacts
Backgrounder - Answer writing tactic used to give depth and context as background
information for news stories. like a classroom report on a topic. big paragraphs and extremely
text heavy. norm is 3 to 5 pages.
Fact Sheet - Answer A page distributed by public relations practitioners highlighting key data
about a product, project or event
Questions and Answers 2026.
Anchor Text - Answer clickable text that provides a hyperlink
Associated Press (AP) style - Answer rules of writing (including grammar, capitalization and
punctuation) published by the Associated Press news agency
Backlinks - Answer incoming links that direct web users to a web page from another web
page
Blog - Answer online post (or web log) with reflections, comments and often links provided
by the writer
Clickbait - Answer promotional and sensational internet content designed primarily to entice
users to visit another website
Code-switching - Answer alternating between two or more languages or cultural styles
Dateline - Answer text at beginning of a news story that describes when and where a story
occurred
Delayed lead - Answer a style of beginning a story in a way that entices readers to continue
reading without summarizing the story's main points
Direct lead - Answer a style of beginning a news story that summarizes the story's main
points in the first sentence or two
Feature story - Answer a story that explores some angle of an event, a person's life, an
organization or a place
Golden rule - Answer Ethic of reciprocity - treat others as you would like to be treated
yourself
Human interest - Answer a personal or emotional storytelling angle that focuses on the
human condition
, Impression management - Answer process in which people influence perceptions of
themselves or their organizations by regulating and controlling information in social interactions
Inverted pyramid - Answer a style of news writing in which the most important information
is presented at the broad top of a story and narrower supporting details are written below
Listicle - Answer an online article presented in the format of a numbered or bulleted list
Media kits - Answer packages of information assembled by public relations people for news
media. Common contents include news releases, fact sheets, backgrounders, position papers,
photos, graphics and so on
Meta tags - Answer text used to describe a web page to search engines
Microblog - Answer a shorter blog post limited by space or size constraints of the delivery
platform
Natural links - Answer hyperlinks to a web page that are provided by other people who see
value in the content of the page, as opposed to links that are posted for the primary purpose of
manipulating search engines
Reputation management - Answer acting and communicating - often in writing - to influence
an organization's reputation as part of a process that includes planning, analyzing feedback and
evaluating
Search Engine Optimization - Answer process of improving the position of a specific website
in the organic search results of search engines
Transmedia storytelling - Answer telling a story across multiple platforms like games, web
pages, apps, social media and traditional media
Parts of News Release - Answer letterhead, headline, dateline, lead, body, boilerplate and
contacts
Backgrounder - Answer writing tactic used to give depth and context as background
information for news stories. like a classroom report on a topic. big paragraphs and extremely
text heavy. norm is 3 to 5 pages.
Fact Sheet - Answer A page distributed by public relations practitioners highlighting key data
about a product, project or event
