PUR3000 Exam 3 – UF Test Questions
and All Accurate Answers 2026.
Clickbait - Answer Promotional or sensational internet content designed primarily to entice
users to visit another website
reputation management - Answer acting and communicating often in writing to influence an
organization's reputation as part of a process that includes planning, analyzing feedback and
evaluating
Through
- controllable media (advertisements)
- uncontrollable media (news releases)
impression management - Answer Process in which people influence perceptions of
themselves or their organizations by regulating and controlling information in social interactions
Feature story - Answer A story that explores some angle of an event, a person's life, an
organization or a place
- first female NFL coach
Case study: GOAT surf ranch - Answer Kelly Slater Wave Company is strategic in how it works
with influential surfers and storytellers to promote its surf ranch with compelling features like
this one with Bethany Hamilton
Human interest - Answer A personal or emotional storytelling angle that focuses on the
human condition
- do not need to be timely
Delayed lede - Answer A style of beginning a story in a way that entices readers to continue
reading without summarizing the story's main point
- common in feature writing
- first sentence goal: To make the reader read the second sentence
Inverted pyramid - Answer A style of writing most commonly applied to news stories in
which the most important facts appear early in the story and less important facts later in the
story
- used for hard news stories
,How PR practitioners can earn attention online - Answer Traditional news media gatekeepers
(earned media)
Social media (shared media)
Search engines
Associated press (AP) - Answer Rules of writing (including grammar, capitalization and
punctuation) published by the Associated Press news agency
News release / press release - Answer A news story, written in news style, by a PR
practitioner on behalf of an organization
- seek earned media
FORMAT AND NEWSWORTHINESS !!
Parts of news release - Answer letterhead (company logo)
headline (MOST IMPORTANT! - be strong, concise)
dateline (city, state and date)
lead (up to 3 sentences)
body
boilerplate (About "company" with an explanation)
contacts (PR person email)
Important parts of news releases - Answer Must stand out from the competition
To increase like hood of publication:
- follow standardized format
- be newsworthy
- Know and meet the needs of your audience
- Know and meet the needs of the person you are sending it to
Common to see bullet points
INCLUDE QUOTES (in the middle) and CALL TO ACTION (at the bottom)
Fact sheets - Answer short (often one-page) document that presents factual information in
concise format
- can come with news release
, Media alert - Answer Let the media know specific information that pertains to them as an
individual
- you would send news release to media if you want them to come to event
Media alert: where event is, where to park (tell them what to do at event)
Backgrounders - Answer Writing tactic used to give depth and context as background
information for news stories
- useful for anyone writing a story
- Often written as features
3 - 5 pages long, double spaced, paragraphs
Video news release (VNR) - Answer A news release that provides broadcast journalists with
pre-produced news packages including audio and video material
- directions for camera and writing
multimedia press release - Answer Press release that includes links and images (a link to
their website)
3x more impactful than regular news releases !!!
Dateline - Answer Text at beginning of news story that describes when and where a story
occurred (BEIJING - June 16)
**
city and state
Media kits - Answer packages of information assembled by public relations people for news
media. Common contents include news releases, fact sheets, backgrounders, position papers,
photos, graphics and so on
Blog - Answer online post (or web log) with reflections, comments and often links provided
by the writer
- one of the first social media writing forms
- personality of the writer comes through
Corporate blogs create consistent theme: so readers know what to expect
Search Engine Optimization (SEO) - Answer The process of affecting the visibility of a website
or a web page in a search engine's unpaid results - often referred to as "natural", "organic", or
"earned" results
- Important: key words, headlines, page titles, URLs
and All Accurate Answers 2026.
Clickbait - Answer Promotional or sensational internet content designed primarily to entice
users to visit another website
reputation management - Answer acting and communicating often in writing to influence an
organization's reputation as part of a process that includes planning, analyzing feedback and
evaluating
Through
- controllable media (advertisements)
- uncontrollable media (news releases)
impression management - Answer Process in which people influence perceptions of
themselves or their organizations by regulating and controlling information in social interactions
Feature story - Answer A story that explores some angle of an event, a person's life, an
organization or a place
- first female NFL coach
Case study: GOAT surf ranch - Answer Kelly Slater Wave Company is strategic in how it works
with influential surfers and storytellers to promote its surf ranch with compelling features like
this one with Bethany Hamilton
Human interest - Answer A personal or emotional storytelling angle that focuses on the
human condition
- do not need to be timely
Delayed lede - Answer A style of beginning a story in a way that entices readers to continue
reading without summarizing the story's main point
- common in feature writing
- first sentence goal: To make the reader read the second sentence
Inverted pyramid - Answer A style of writing most commonly applied to news stories in
which the most important facts appear early in the story and less important facts later in the
story
- used for hard news stories
,How PR practitioners can earn attention online - Answer Traditional news media gatekeepers
(earned media)
Social media (shared media)
Search engines
Associated press (AP) - Answer Rules of writing (including grammar, capitalization and
punctuation) published by the Associated Press news agency
News release / press release - Answer A news story, written in news style, by a PR
practitioner on behalf of an organization
- seek earned media
FORMAT AND NEWSWORTHINESS !!
Parts of news release - Answer letterhead (company logo)
headline (MOST IMPORTANT! - be strong, concise)
dateline (city, state and date)
lead (up to 3 sentences)
body
boilerplate (About "company" with an explanation)
contacts (PR person email)
Important parts of news releases - Answer Must stand out from the competition
To increase like hood of publication:
- follow standardized format
- be newsworthy
- Know and meet the needs of your audience
- Know and meet the needs of the person you are sending it to
Common to see bullet points
INCLUDE QUOTES (in the middle) and CALL TO ACTION (at the bottom)
Fact sheets - Answer short (often one-page) document that presents factual information in
concise format
- can come with news release
, Media alert - Answer Let the media know specific information that pertains to them as an
individual
- you would send news release to media if you want them to come to event
Media alert: where event is, where to park (tell them what to do at event)
Backgrounders - Answer Writing tactic used to give depth and context as background
information for news stories
- useful for anyone writing a story
- Often written as features
3 - 5 pages long, double spaced, paragraphs
Video news release (VNR) - Answer A news release that provides broadcast journalists with
pre-produced news packages including audio and video material
- directions for camera and writing
multimedia press release - Answer Press release that includes links and images (a link to
their website)
3x more impactful than regular news releases !!!
Dateline - Answer Text at beginning of news story that describes when and where a story
occurred (BEIJING - June 16)
**
city and state
Media kits - Answer packages of information assembled by public relations people for news
media. Common contents include news releases, fact sheets, backgrounders, position papers,
photos, graphics and so on
Blog - Answer online post (or web log) with reflections, comments and often links provided
by the writer
- one of the first social media writing forms
- personality of the writer comes through
Corporate blogs create consistent theme: so readers know what to expect
Search Engine Optimization (SEO) - Answer The process of affecting the visibility of a website
or a web page in a search engine's unpaid results - often referred to as "natural", "organic", or
"earned" results
- Important: key words, headlines, page titles, URLs
