PUR3000 UF Exam 1 Questions with
Actual Answers 2026.
General public relations data - Answer Organizations spend around $141 billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations - Answer any activity designed to create a favorable image of a business, its
products, or its policies
Components/functions of public relations - Answer Community relations
• Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
Words that would have to be included in any almost anyone's definition of public relations -
Answer Management function - deliberate and planned,
persuasive and advocacy
• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
,• Performance - bottom line
What are public relations contributions to the bottom line? - Answer Develops goodwill
between an organisation and its various publics using mass communication
Public relations as a process (RACE). - Answer The public relations process can be described
with the RACE acronym: Research, Action, Communication, and Evaluation. The process is a
constant cycle; feedback and program adjustment are integral components of the overall
process.
Other terms for public relations, both positive and those less flattering. - Answer corporate
relations, investor relations, public affairs, mktg comm, global comm, public and community
relations, external affairs (91
Essential abilities and qualities of public relations professionals. - Answer writing, research,
planning, problem-solving, business competence
Basic field of public relations information such as levels, basic salary information, what
influences salaries. - Answer It all depends on region, title, type of organization, job
classification, technical or managerial. National average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among public relations, advertising, marketing, journalism, and
integrated
marketing communications (IMC) - Answer All deal with the public image of a company or
organization, but Major difference among these fields is in scope, objectives, audiences and
channels
Four models of public relations. - Answer press agentry, public info, two-way asymmetric,
two-way symmetric
American movements and their affect on/how they affected the field of public relations. -
Answer promotion of western fronteir and railroads using press agentry
Major events organized by historical figures (Ivy Lee & Edward Bernays). - Answer Used
publicity and promotion to populate the
, western frontier and build railroads
Major developments that influence public relations. - Answer New media technology
More one-to-one communication
International relations
Higher priority on internal communication
Professionalism of the field
Roots of public relations such as when the term PR began to be used in its present form, is there
an
identifying founder?, first brochure, first press release, first public relations agency, when was
the PRSA
Code of Ethics first adopted? - Answer Not used in present form until 1897, Edward Bernays,
1921, first person to call himself public relations counsel, No identified founder, 1641 Harvard
first fundraising brochure, 1758 Columbia University first press release, 1900 Publicity Bureau,
first public relations agency opened, Adaptation of PRSA Code of Ethics 1954
Five major historical public relations practitioners and their careers, examples of their success,
major
contributions to the field (Barnum, Lee, Bernays, Fleischmann, Harlow). - Answer Phineas T.
Barnum
Ivy Ledbetter Lee
Edward L. Bernays
Doris E. Fleischman (Not Pictured)
Rex Harlow
Classic campaigns, both good and bad, that utilized the power of public relations. - Answer •
NASA - media accessibility, television cameras
in new places, media tours, event coverage
• Seat Belt Campaign - buckle up campaign,
media, celebrity endorsements, buckling a 600-
foot-wide safety belt around a Hollywood sign
• Ivory soap campaign
Definition of ethics - Answer The system of moral principles that determines appropriate
behavior, and actions within a specific group.
Actual Answers 2026.
General public relations data - Answer Organizations spend around $141 billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations - Answer any activity designed to create a favorable image of a business, its
products, or its policies
Components/functions of public relations - Answer Community relations
• Counseling
• Crisis management
• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
Words that would have to be included in any almost anyone's definition of public relations -
Answer Management function - deliberate and planned,
persuasive and advocacy
• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
,• Performance - bottom line
What are public relations contributions to the bottom line? - Answer Develops goodwill
between an organisation and its various publics using mass communication
Public relations as a process (RACE). - Answer The public relations process can be described
with the RACE acronym: Research, Action, Communication, and Evaluation. The process is a
constant cycle; feedback and program adjustment are integral components of the overall
process.
Other terms for public relations, both positive and those less flattering. - Answer corporate
relations, investor relations, public affairs, mktg comm, global comm, public and community
relations, external affairs (91
Essential abilities and qualities of public relations professionals. - Answer writing, research,
planning, problem-solving, business competence
Basic field of public relations information such as levels, basic salary information, what
influences salaries. - Answer It all depends on region, title, type of organization, job
classification, technical or managerial. National average for all practitioners is
$63,000
• More than 20 years of experience, average
$103,000 for men, $81,000 for women
• Top executives for Fortune 500 companies
ranges from $269,000 to almost $500,000
Similarities and differences among public relations, advertising, marketing, journalism, and
integrated
marketing communications (IMC) - Answer All deal with the public image of a company or
organization, but Major difference among these fields is in scope, objectives, audiences and
channels
Four models of public relations. - Answer press agentry, public info, two-way asymmetric,
two-way symmetric
American movements and their affect on/how they affected the field of public relations. -
Answer promotion of western fronteir and railroads using press agentry
Major events organized by historical figures (Ivy Lee & Edward Bernays). - Answer Used
publicity and promotion to populate the
, western frontier and build railroads
Major developments that influence public relations. - Answer New media technology
More one-to-one communication
International relations
Higher priority on internal communication
Professionalism of the field
Roots of public relations such as when the term PR began to be used in its present form, is there
an
identifying founder?, first brochure, first press release, first public relations agency, when was
the PRSA
Code of Ethics first adopted? - Answer Not used in present form until 1897, Edward Bernays,
1921, first person to call himself public relations counsel, No identified founder, 1641 Harvard
first fundraising brochure, 1758 Columbia University first press release, 1900 Publicity Bureau,
first public relations agency opened, Adaptation of PRSA Code of Ethics 1954
Five major historical public relations practitioners and their careers, examples of their success,
major
contributions to the field (Barnum, Lee, Bernays, Fleischmann, Harlow). - Answer Phineas T.
Barnum
Ivy Ledbetter Lee
Edward L. Bernays
Doris E. Fleischman (Not Pictured)
Rex Harlow
Classic campaigns, both good and bad, that utilized the power of public relations. - Answer •
NASA - media accessibility, television cameras
in new places, media tours, event coverage
• Seat Belt Campaign - buckle up campaign,
media, celebrity endorsements, buckling a 600-
foot-wide safety belt around a Hollywood sign
• Ivory soap campaign
Definition of ethics - Answer The system of moral principles that determines appropriate
behavior, and actions within a specific group.
