HMGT 3400 Final Questions With Complete Solutions
_____ focuses on image building and establishing relationships
between the public and companies/organizations Correct
Answers public relations
_______ are non psychological attribute of attendees such as
gender, ethnicity, income, occupation, geographic location, and
income that are vital to knowing when looking at your ____
market for an event. Correct Answers demographics, target
A marketing term used to describe the development of consumer
interest into products or services of a business Correct Answers
Lead generation
according to the article "10 ways to find new speakers for your
events" you should not attend your events outside your industry
to try to find speakers (T/F?) Correct Answers False
according to the article "10 ways to use social media to promote
an event" which of the following is not one of the main points?
Correct Answers all of the above are points made
according to the article "five marketing tips for wedding
planners" target marketing does not play a role sine a wedding
planner knows who is getting married (TRUE/FALSE?) Correct
Answers false
according to the article "how to develop a site plan for an event"
which of the following did it not say were important to
, consider? Correct Answers routes for evacuating
attendees ??????
according to the article "marketers selling new products pick
events over print" the shift from traditional marketing tactics has
turned from print, radio, and TV to trade shows and events
(TRUE/FALSE?) Correct Answers True
according to the article "single stop solution in strategic meeting
design and sustainable event planning" FRESH refers to Correct
Answers a conference that was held
according to the article "special event marketing and how it can
benefit your brand", which of the following is not one of the
three main points of the article?
-Special event marketing must take into consideration the three
C's
-When going about a special event marketing campaign, keep in
mind how the choice of occasion will reflect on your brand
-Special event marketing boosts your brands message
-It isn't necessary to direct your marketing message towards a
specific person
-All of the above are points in the article Correct Answers
Special event marketing must take into consideration the three
C's
according to the article "unique venues can also bring unique
challenges" which of the following is not one of the challenges
stated? Correct Answers price/cost restrictions
_____ focuses on image building and establishing relationships
between the public and companies/organizations Correct
Answers public relations
_______ are non psychological attribute of attendees such as
gender, ethnicity, income, occupation, geographic location, and
income that are vital to knowing when looking at your ____
market for an event. Correct Answers demographics, target
A marketing term used to describe the development of consumer
interest into products or services of a business Correct Answers
Lead generation
according to the article "10 ways to find new speakers for your
events" you should not attend your events outside your industry
to try to find speakers (T/F?) Correct Answers False
according to the article "10 ways to use social media to promote
an event" which of the following is not one of the main points?
Correct Answers all of the above are points made
according to the article "five marketing tips for wedding
planners" target marketing does not play a role sine a wedding
planner knows who is getting married (TRUE/FALSE?) Correct
Answers false
according to the article "how to develop a site plan for an event"
which of the following did it not say were important to
, consider? Correct Answers routes for evacuating
attendees ??????
according to the article "marketers selling new products pick
events over print" the shift from traditional marketing tactics has
turned from print, radio, and TV to trade shows and events
(TRUE/FALSE?) Correct Answers True
according to the article "single stop solution in strategic meeting
design and sustainable event planning" FRESH refers to Correct
Answers a conference that was held
according to the article "special event marketing and how it can
benefit your brand", which of the following is not one of the
three main points of the article?
-Special event marketing must take into consideration the three
C's
-When going about a special event marketing campaign, keep in
mind how the choice of occasion will reflect on your brand
-Special event marketing boosts your brands message
-It isn't necessary to direct your marketing message towards a
specific person
-All of the above are points in the article Correct Answers
Special event marketing must take into consideration the three
C's
according to the article "unique venues can also bring unique
challenges" which of the following is not one of the challenges
stated? Correct Answers price/cost restrictions
