UNH HMGT Exam 1 Questions With Complete Solutions
2020 lodging supply and demand growth expected to be Correct
Answers moderate, resulting in a very slight decline in
occupancy
3 dimensions of investment decisions Correct Answers
financing, real estate values, operations
3 levels of brand loyalty Correct Answers recognition,
preference, insistence
3 types of products Correct Answers convenience, shopping,
specialty
4 P's Correct Answers Product, Price, Place, Promotion
5 stages of info processing Correct Answers exposure,
attention, comprehension, acceptance, retention
accelerating competition Correct Answers competition has
increased dramatically, more emphasis on creating specialized
niches and better management practices
airline industry Correct Answers most advanced -- online
interaction and up to the minute pricing
all hotel construction times Correct Answers 578 days
, asset management Correct Answers Hotels represent assets to
its owners in the form of land, building, contents, and profit
streams
Average Daily Rate (ADR) Correct Answers dollar sales
divided by number of rooms sold
Branding Correct Answers name, term, symbol, design, or any
combination of these that identifies a product as distinct from
other products
budget/economy hotels Correct Answers $91,200 per room
challenges to franchises Correct Answers maintenance of
quality standards and the financial stability of the franchisee
commercial hotels Correct Answers • Smaller than convention
hotels with 100 to 500 guest rooms
•Typically in downtown locations
concern w/ sanitation Correct Answers increases in food-borne
illnesses has raised concern (began with jack in the box incident
in the 70s)
concern w/ security Correct Answers resulted in destinations,
orgs, and society attempting to provide a greater level of safety
for travelers
convenience Correct Answers gum, motel 6, super 8
2020 lodging supply and demand growth expected to be Correct
Answers moderate, resulting in a very slight decline in
occupancy
3 dimensions of investment decisions Correct Answers
financing, real estate values, operations
3 levels of brand loyalty Correct Answers recognition,
preference, insistence
3 types of products Correct Answers convenience, shopping,
specialty
4 P's Correct Answers Product, Price, Place, Promotion
5 stages of info processing Correct Answers exposure,
attention, comprehension, acceptance, retention
accelerating competition Correct Answers competition has
increased dramatically, more emphasis on creating specialized
niches and better management practices
airline industry Correct Answers most advanced -- online
interaction and up to the minute pricing
all hotel construction times Correct Answers 578 days
, asset management Correct Answers Hotels represent assets to
its owners in the form of land, building, contents, and profit
streams
Average Daily Rate (ADR) Correct Answers dollar sales
divided by number of rooms sold
Branding Correct Answers name, term, symbol, design, or any
combination of these that identifies a product as distinct from
other products
budget/economy hotels Correct Answers $91,200 per room
challenges to franchises Correct Answers maintenance of
quality standards and the financial stability of the franchisee
commercial hotels Correct Answers • Smaller than convention
hotels with 100 to 500 guest rooms
•Typically in downtown locations
concern w/ sanitation Correct Answers increases in food-borne
illnesses has raised concern (began with jack in the box incident
in the 70s)
concern w/ security Correct Answers resulted in destinations,
orgs, and society attempting to provide a greater level of safety
for travelers
convenience Correct Answers gum, motel 6, super 8
