AIPMM- CPM PRACTICE EXAM 2023-2024 QUESTIONS AND CORRECT ANSWERS
intangibility
inseparability
variability
perishability - (answer) Nature and characteristic of a service
Product
Price
Promotion
Place - (answer) What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - (answer) What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - (answer) What are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify - (answer) What are the steps of NPD? (Phases)
,AIPMM- CPM PRACTICE EXAM 2023-2024 QUESTIONS AND CORRECT ANSWERS
Market Penetration - (answer) What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)
Product Development - (answer) What is the strategy for existing market/new product? (Ansoff's
Growth Matrix)
Market Development - (answer) What is the strategy for NEW market/existing product? (Ansoff's
Growth Matrix)
Diversification - (answer) What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Introduction - (answer) Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - (answer) Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity - (answer) Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
, AIPMM- CPM PRACTICE EXAM 2023-2024 QUESTIONS AND CORRECT ANSWERS
Place: Max outlets
Decline - (answer) Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - (answer) Owns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles - (answer) Market strategy
Marketing expert
Supports sales
Guides marketing program
Themes
Golden Features
Timed Releases - (answer) What are the 3 types of organizing roadmaps?
Styles
Fad
Fashion - (answer) What are the 3 special lifecyles?
Core
Actual Product
intangibility
inseparability
variability
perishability - (answer) Nature and characteristic of a service
Product
Price
Promotion
Place - (answer) What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - (answer) What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - (answer) What are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify - (answer) What are the steps of NPD? (Phases)
,AIPMM- CPM PRACTICE EXAM 2023-2024 QUESTIONS AND CORRECT ANSWERS
Market Penetration - (answer) What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)
Product Development - (answer) What is the strategy for existing market/new product? (Ansoff's
Growth Matrix)
Market Development - (answer) What is the strategy for NEW market/existing product? (Ansoff's
Growth Matrix)
Diversification - (answer) What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Introduction - (answer) Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - (answer) Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Maturity - (answer) Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
, AIPMM- CPM PRACTICE EXAM 2023-2024 QUESTIONS AND CORRECT ANSWERS
Place: Max outlets
Decline - (answer) Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - (answer) Owns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles - (answer) Market strategy
Marketing expert
Supports sales
Guides marketing program
Themes
Golden Features
Timed Releases - (answer) What are the 3 types of organizing roadmaps?
Styles
Fad
Fashion - (answer) What are the 3 special lifecyles?
Core
Actual Product
