TEST BANK FOR
Marketing Management 4th EditionMark Johnston Greg Marshall
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A!commonly! held! misconception!about! marketing! is! that! it ! is! all! about! advertising! and!
selling.
1) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation
Learning! Objective! : ! 01-01! Identify!typical! misconceptions! about! marketing,! why!they!persist,! and! the!
Topic! : ! Marketing! and! Marketing! Management! Defined
Bloom's!: !Remember!
Difficulty! : ! 1! Easy!
Gradable!: !automatic
Source!: ! Chapter! 01!Test! Bank!> ! TF! Qu. ! 01! A! commonly!held! misconception! about! marketin...
2) Marketing! is! relevant ! only!to! people! in!the! organization!who! work!directly! in! the! marketing!
department.
2) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! : ! 01-01! Identify!typical! misconceptions! about! marketing,! why!they!persist,! and! the!
Topic! : ! Marketing! and! Marketing! Management! Defined
Gradable! :! automatic
Source! :! Chapter! 01! Test! Bank!>! TF! Qu.! 02! Marketing! is!relevant! only!to! people! in! the!...
Version 1 1
,3) The! American! Marketing! Association! defines! marketing! as! “the! activity, ! set! of! institutions,!
and! processes! for! creating,! communicating,! delivering,! and! exchanging! offerings! that! have!
value! for! customers,! clients,! partners,! and! society! at! large.”
3) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation
Topic! :! Marketing!and!Marketing!Management! Defined!
Bloom's! : ! Remember
Difficulty!: ! 1! Easy
Learning! Objective! : ! 01-02! Define! what! marketing! and! marketing! management! really!are! and!how! they!
con! Gradable! : ! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 03!The! American! Marketing!Association ! defines!m...
4) Peter! Drucker! stated!that! since! it! is! the! customer ! who! defines! value,! the! business! enterprise!
has! only! two! business! functions:! marketing! and! innovation.
4) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Remember
Difficulty!: ! 1! Easy
Topic! :! The! Concept! of!Customer! Value
Learning! Objective! : ! 01-02! Define! what! marketing! and! marketing! management! really!are! and!how! they!
con! Gradable! : ! automatic
Source! : ! Chapter! 01! Test! Bank!>! TF! Qu. ! 04! Peter ! Drucker! stated! that! since! it ! is!the! cu...
5) Sustainability!refers! to! business! practices! that! prolong! the! life! cycle! of!a! product.
5) !
⊚! true
⊚! false
Question! Details
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Topic!:! Marketing!and!Marketing!Management! Defined
Learning! Objective! : ! 01-02! Define! what! marketing! and! marketing! management! really!are! and!how! they!
con! AACSB! : ! Ethics
Gradable! :! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 05! Sustainability!refers! to! business! practices! ...
Version 1 2
,6) Firms! that! are! stuck!in! a! production!orientation! mentality! likely!will! have! great! difficulty!
competing! successfully! for! customers.
6) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! : ! 01-03! Appreciate!how! marketing!has! evolved! from! its! early!roots! to! be!
practiced! Topic! : ! The! Evolution! of! Marketing
Gradable! :! automatic
Source! : ! Chapter! 01! Test! Bank!>! TF! Qu. ! 06! Firms!that! are! stuck! in! a ! production! orienta...
\hen! Henry! Ford! said,! “People! can! have! the! Model! T! in! any!color—so! long! that! it’s! black,”! he!
was! reflecting! a! sales! orientation.
6) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! : ! 01-03! Appreciate!how! marketing!has! evolved! from! its! early!roots! to! be!
practiced! Topic! : ! The! Evolution! of! Marketing
Gradable! :! automatic
Source!: ! Chapter! 01!Test! Bank!>! TF! Qu. ! 07! When! Henry!Ford! said,! “People! can!have...
7) Don!Peppers! and! Martha! Rogers! popularized! the! term!one-to-one! marketing.! Some! firms!
come! close! to! one-to-one! marketing! by! combining! flexible! manufacturing! with! flexible!
marketing! to! enhance! customer ! choices.
7) !
⊚! true
⊚! false
Version 1 3
, Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! : ! 01-03! Appreciate!how! marketing!has! evolved! from! its! early!roots! to! be!
practiced! Topic! : ! The! Evolution! of! Marketing
Gradable! :! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 08! Don! Peppers!and! Martha! Rogers! popularized! th...
8) Fred! Wiersema’s! bookThe! New!Market! Leaders! states!that! marketers! will! continue! to! have!
more! power! than! customers! in! both! B2B! and! B2C! markets.
8) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation
Learning! Objective! : ! 01-04! Recognize! the!impact! of! key!change!drivers! on! the! future! of! marketing.!
Bloom's! : ! Remember
Difficulty!: ! 1! Easy
Topic!: !Marketing!Trends!
Gradable! :! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 09! Fred!Wiersema’s! book! The! New!Market! Le...
9) In! the! current! business! environment,! firms! have! learned! to! be! open! about! products! and!
services! with!consumers! who! have! endless! sources!of! information,! including! blogs,! chat!
rooms,! and! independent! websites.
9) !
⊚! true
⊚! false
Question! Details
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! :! 01-04! Recognize! the! impact! of! key! change! drivers! on! the! future! of! marketing.!
Topic! : ! Marketing! Trends
AACSB!: !Technology!
Gradable! :! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 10! In!the! current! business! environment,! firms!h...
Version 1 4
Marketing Management 4th EditionMark Johnston Greg Marshall
Chapter 1
Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A!commonly! held! misconception!about! marketing! is! that! it ! is! all! about! advertising! and!
selling.
1) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation
Learning! Objective! : ! 01-01! Identify!typical! misconceptions! about! marketing,! why!they!persist,! and! the!
Topic! : ! Marketing! and! Marketing! Management! Defined
Bloom's!: !Remember!
Difficulty! : ! 1! Easy!
Gradable!: !automatic
Source!: ! Chapter! 01!Test! Bank!> ! TF! Qu. ! 01! A! commonly!held! misconception! about! marketin...
2) Marketing! is! relevant ! only!to! people! in!the! organization!who! work!directly! in! the! marketing!
department.
2) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! : ! 01-01! Identify!typical! misconceptions! about! marketing,! why!they!persist,! and! the!
Topic! : ! Marketing! and! Marketing! Management! Defined
Gradable! :! automatic
Source! :! Chapter! 01! Test! Bank!>! TF! Qu.! 02! Marketing! is!relevant! only!to! people! in! the!...
Version 1 1
,3) The! American! Marketing! Association! defines! marketing! as! “the! activity, ! set! of! institutions,!
and! processes! for! creating,! communicating,! delivering,! and! exchanging! offerings! that! have!
value! for! customers,! clients,! partners,! and! society! at! large.”
3) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation
Topic! :! Marketing!and!Marketing!Management! Defined!
Bloom's! : ! Remember
Difficulty!: ! 1! Easy
Learning! Objective! : ! 01-02! Define! what! marketing! and! marketing! management! really!are! and!how! they!
con! Gradable! : ! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 03!The! American! Marketing!Association ! defines!m...
4) Peter! Drucker! stated!that! since! it! is! the! customer ! who! defines! value,! the! business! enterprise!
has! only! two! business! functions:! marketing! and! innovation.
4) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Remember
Difficulty!: ! 1! Easy
Topic! :! The! Concept! of!Customer! Value
Learning! Objective! : ! 01-02! Define! what! marketing! and! marketing! management! really!are! and!how! they!
con! Gradable! : ! automatic
Source! : ! Chapter! 01! Test! Bank!>! TF! Qu. ! 04! Peter ! Drucker! stated! that! since! it ! is!the! cu...
5) Sustainability!refers! to! business! practices! that! prolong! the! life! cycle! of!a! product.
5) !
⊚! true
⊚! false
Question! Details
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Topic!:! Marketing!and!Marketing!Management! Defined
Learning! Objective! : ! 01-02! Define! what! marketing! and! marketing! management! really!are! and!how! they!
con! AACSB! : ! Ethics
Gradable! :! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 05! Sustainability!refers! to! business! practices! ...
Version 1 2
,6) Firms! that! are! stuck!in! a! production!orientation! mentality! likely!will! have! great! difficulty!
competing! successfully! for! customers.
6) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! : ! 01-03! Appreciate!how! marketing!has! evolved! from! its! early!roots! to! be!
practiced! Topic! : ! The! Evolution! of! Marketing
Gradable! :! automatic
Source! : ! Chapter! 01! Test! Bank!>! TF! Qu. ! 06! Firms!that! are! stuck! in! a ! production! orienta...
\hen! Henry! Ford! said,! “People! can! have! the! Model! T! in! any!color—so! long! that! it’s! black,”! he!
was! reflecting! a! sales! orientation.
6) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! : ! 01-03! Appreciate!how! marketing!has! evolved! from! its! early!roots! to! be!
practiced! Topic! : ! The! Evolution! of! Marketing
Gradable! :! automatic
Source!: ! Chapter! 01!Test! Bank!>! TF! Qu. ! 07! When! Henry!Ford! said,! “People! can!have...
7) Don!Peppers! and! Martha! Rogers! popularized! the! term!one-to-one! marketing.! Some! firms!
come! close! to! one-to-one! marketing! by! combining! flexible! manufacturing! with! flexible!
marketing! to! enhance! customer ! choices.
7) !
⊚! true
⊚! false
Version 1 3
, Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! : ! 01-03! Appreciate!how! marketing!has! evolved! from! its! early!roots! to! be!
practiced! Topic! : ! The! Evolution! of! Marketing
Gradable! :! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 08! Don! Peppers!and! Martha! Rogers! popularized! th...
8) Fred! Wiersema’s! bookThe! New!Market! Leaders! states!that! marketers! will! continue! to! have!
more! power! than! customers! in! both! B2B! and! B2C! markets.
8) !
⊚! true
⊚! false
Question! Details
AACSB! : ! Analytical! Thinking!
Accessibility!: !Keyboard!Navigation
Learning! Objective! : ! 01-04! Recognize! the!impact! of! key!change!drivers! on! the! future! of! marketing.!
Bloom's! : ! Remember
Difficulty!: ! 1! Easy
Topic!: !Marketing!Trends!
Gradable! :! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 09! Fred!Wiersema’s! book! The! New!Market! Le...
9) In! the! current! business! environment,! firms! have! learned! to! be! open! about! products! and!
services! with!consumers! who! have! endless! sources!of! information,! including! blogs,! chat!
rooms,! and! independent! websites.
9) !
⊚! true
⊚! false
Question! Details
Accessibility!: !Keyboard!Navigation!
Bloom's! : ! Understand
Difficulty!: ! 2! Medium
Learning! Objective! :! 01-04! Recognize! the! impact! of! key! change! drivers! on! the! future! of! marketing.!
Topic! : ! Marketing! Trends
AACSB!: !Technology!
Gradable! :! automatic
Source! :! Chapter! 01!Test! Bank!>! TF! Qu.! 10! In!the! current! business! environment,! firms!h...
Version 1 4
