SOCIAL MEDIA & DIGITAL
MARKETING EXAM 1 QUESTIONS &
VERIFIED CORRECT ANSWERS
-What are the 4 core marketing strategies of digital marketing - Correct Answer ✔✔ -
Acquisition
-Conversion
-Retention
-Value Growth
-Strategic drivers of internet marketing - Correct Answer ✔✔ -Cost Patterns Change as
Transaction, Coordination (B2B) and Switching (B2C) Costs Decrease
-Size and Distance Often Do Not Matter (availability of resources critical)
-Speed and Flexibility Essential
-People are the Key Assets
-Growth in the Network Causes Exponential Increase in Value
-Marketers Can Deal with Customers One-to-One
-Demand Can Be Predicted with Greater Accuracy
-Consumers Have Power in Information-Rich Channels
-The Information Economy is Characterized by Choice, Abundance
-How do consumers discover new online products? - Correct Answer ✔✔
-Digital disruption - Correct Answer ✔✔ the change that occurs when new digital
technologies and business models affect the value proposition of existing goods and
services.
Internet of Everything (IoE) - Correct Answer ✔✔ means bringing together people,
processes, data and things to make networked connections and information more
relevant and valuable than ever before
Internet of Things (IoT) - Correct Answer ✔✔ the network of physical objects accessed
through the Internet
How many internet users are there? - Correct Answer ✔✔ Over 3 Billion
How many mobile users are there? - Correct Answer ✔✔ About 2 Billion
Regarding Internet and Mobile users, where is the growth? - Correct Answer ✔✔ Mobile
(at the expense of the desktop)
, -Difference between supply chain and value chain - Correct Answer ✔✔ Supply Chain
refers to the integration of all activities involved in the process of sourcing, procurement,
conversion and logistics.
Value chain implies the series of business operations in which utility is added to the
goods and services offered by the firm so as to enhance customer value.
-Future developments - Correct Answer ✔✔ •Increasing Use of AI
•Data From All Parts of SC ('Control Towers')
• Service Chains Most Important
•Serving People in Underserved Markets
•Micro-segmentation of Markets
•Predictive Forecasting for SC Planning
•Optimized Markets (AI)
•Collaborative IT Infrastructures
Supply chain management processes - Correct Answer ✔✔ include all activities that
lead to the customer receiving the agreed goods and services with the agreed quality.
-What is disintermediation? - Correct Answer ✔✔ reduction in the use of intermediaries
between producers and consumers,
for example by investing directly in the securities market rather than through a bank.
-Different business models (know the example companies listed in the chart in the book)
•Traditional offline models that work well with the web
•Online models that could not exist without the web
•Models that are well suited to mobile - Correct Answer ✔✔
direct response offer marketing - Correct Answer ✔✔ •Organized and Planned System
of Contacts
•Uses a Variety of Media
•Seeks to Produce a Sale or a Lead
•Develops and Uses a Database
•MEASURABLE in Cost and Results
•Expandable with Confidence
-Direct response strategy elements - Correct Answer ✔✔ •Offer
•List (or Other Targeting Mechanism)
•Media
•Creative Execution
•Service and Support
-Actions desired on the internet - Correct Answer ✔✔ •To Keep the Visitor on the Site
Longer
•To Get The Visitor to Request More Information (To Inquire)
MARKETING EXAM 1 QUESTIONS &
VERIFIED CORRECT ANSWERS
-What are the 4 core marketing strategies of digital marketing - Correct Answer ✔✔ -
Acquisition
-Conversion
-Retention
-Value Growth
-Strategic drivers of internet marketing - Correct Answer ✔✔ -Cost Patterns Change as
Transaction, Coordination (B2B) and Switching (B2C) Costs Decrease
-Size and Distance Often Do Not Matter (availability of resources critical)
-Speed and Flexibility Essential
-People are the Key Assets
-Growth in the Network Causes Exponential Increase in Value
-Marketers Can Deal with Customers One-to-One
-Demand Can Be Predicted with Greater Accuracy
-Consumers Have Power in Information-Rich Channels
-The Information Economy is Characterized by Choice, Abundance
-How do consumers discover new online products? - Correct Answer ✔✔
-Digital disruption - Correct Answer ✔✔ the change that occurs when new digital
technologies and business models affect the value proposition of existing goods and
services.
Internet of Everything (IoE) - Correct Answer ✔✔ means bringing together people,
processes, data and things to make networked connections and information more
relevant and valuable than ever before
Internet of Things (IoT) - Correct Answer ✔✔ the network of physical objects accessed
through the Internet
How many internet users are there? - Correct Answer ✔✔ Over 3 Billion
How many mobile users are there? - Correct Answer ✔✔ About 2 Billion
Regarding Internet and Mobile users, where is the growth? - Correct Answer ✔✔ Mobile
(at the expense of the desktop)
, -Difference between supply chain and value chain - Correct Answer ✔✔ Supply Chain
refers to the integration of all activities involved in the process of sourcing, procurement,
conversion and logistics.
Value chain implies the series of business operations in which utility is added to the
goods and services offered by the firm so as to enhance customer value.
-Future developments - Correct Answer ✔✔ •Increasing Use of AI
•Data From All Parts of SC ('Control Towers')
• Service Chains Most Important
•Serving People in Underserved Markets
•Micro-segmentation of Markets
•Predictive Forecasting for SC Planning
•Optimized Markets (AI)
•Collaborative IT Infrastructures
Supply chain management processes - Correct Answer ✔✔ include all activities that
lead to the customer receiving the agreed goods and services with the agreed quality.
-What is disintermediation? - Correct Answer ✔✔ reduction in the use of intermediaries
between producers and consumers,
for example by investing directly in the securities market rather than through a bank.
-Different business models (know the example companies listed in the chart in the book)
•Traditional offline models that work well with the web
•Online models that could not exist without the web
•Models that are well suited to mobile - Correct Answer ✔✔
direct response offer marketing - Correct Answer ✔✔ •Organized and Planned System
of Contacts
•Uses a Variety of Media
•Seeks to Produce a Sale or a Lead
•Develops and Uses a Database
•MEASURABLE in Cost and Results
•Expandable with Confidence
-Direct response strategy elements - Correct Answer ✔✔ •Offer
•List (or Other Targeting Mechanism)
•Media
•Creative Execution
•Service and Support
-Actions desired on the internet - Correct Answer ✔✔ •To Keep the Visitor on the Site
Longer
•To Get The Visitor to Request More Information (To Inquire)
