CLE 028 MARKET RESEARCH FOR TECHNICAL
PERSONNEL EXAM 2026 FULL QUESTIONS
AND CORRECT ANSWERS GRADED A+
◉ Which of the following is true of marketing research? Answer: It
draws heavily on the social sciences, both for methods and theory.
◉ Test marketing provides what? Answer: Provides information for
decisions on product improvements and new-product introductions.
◉ Which of the following is a technique that is used to picture the
relative position of products on two or more product dimensions
important to consumer purchase decisions? Answer: Perceptual
mapping
◉ Which of the following pertains to the creation of a perceptual
map? Answer: Consumers have to indicate how similar or dissimilar
a group of relevant brands or products are to each other.
◉ Research investigations that focus on topics such as trade area
analysis, store image/perception, in-store traffic patterns, and
location analysis are collectively called what? Answer: Retailing
research.
, ◉ Apex Corporation surveys its consumers to determine how they
view the similarities and dissimilarities among relevant product
attributes for a set of competing brands. This is an example of what?
Answer: Positioning research.
◉ A new supermarket, The Factory, has installed closed circuit
cameras and TVs to find out the category of products and the
specific brands favored by customers. This is done so that space
allocated to different products can be revised. This is an example of
what? Answer: Retailing research.
◉ Sally was browsing different kinds of skirts at Pop.com. Based on
Sally's action, Little Kite Inc., an apparel company, displayed ads of
their various skirts. Which of the following techniques was applied
by Little Kite Inc.? Answer: Behavioral targeting
◉ Marketing to consumers based on research of the entire process
consumers go through when making a purchase is termed as what?
Answer: Shopper marketing.
◉ The three most common research tasks in integrated marketing
communications are advertising effectiveness studies, sales tracking,
and what? Answer: Attitudinal research.
◉ Marketing research depicts the Saturn Motorcycle shopper as a
middle-aged, college-educated individual with an average annual
PERSONNEL EXAM 2026 FULL QUESTIONS
AND CORRECT ANSWERS GRADED A+
◉ Which of the following is true of marketing research? Answer: It
draws heavily on the social sciences, both for methods and theory.
◉ Test marketing provides what? Answer: Provides information for
decisions on product improvements and new-product introductions.
◉ Which of the following is a technique that is used to picture the
relative position of products on two or more product dimensions
important to consumer purchase decisions? Answer: Perceptual
mapping
◉ Which of the following pertains to the creation of a perceptual
map? Answer: Consumers have to indicate how similar or dissimilar
a group of relevant brands or products are to each other.
◉ Research investigations that focus on topics such as trade area
analysis, store image/perception, in-store traffic patterns, and
location analysis are collectively called what? Answer: Retailing
research.
, ◉ Apex Corporation surveys its consumers to determine how they
view the similarities and dissimilarities among relevant product
attributes for a set of competing brands. This is an example of what?
Answer: Positioning research.
◉ A new supermarket, The Factory, has installed closed circuit
cameras and TVs to find out the category of products and the
specific brands favored by customers. This is done so that space
allocated to different products can be revised. This is an example of
what? Answer: Retailing research.
◉ Sally was browsing different kinds of skirts at Pop.com. Based on
Sally's action, Little Kite Inc., an apparel company, displayed ads of
their various skirts. Which of the following techniques was applied
by Little Kite Inc.? Answer: Behavioral targeting
◉ Marketing to consumers based on research of the entire process
consumers go through when making a purchase is termed as what?
Answer: Shopper marketing.
◉ The three most common research tasks in integrated marketing
communications are advertising effectiveness studies, sales tracking,
and what? Answer: Attitudinal research.
◉ Marketing research depicts the Saturn Motorcycle shopper as a
middle-aged, college-educated individual with an average annual
