CLE 028 MARKET RESEARCH FOR TECHNICAL
PERSONNEL EXAM 2026 PRACTICE TEST
QUESTIONS WITH ANSWERS
◉ Advertising Answer: television, newspapers
◉ Personal Selling Answer: salespeople, telemarketers
◉ Public Relations Answer: Public Service Announcement (PSA),
news release
◉ Sales Promotion Answer: coupons, sweepstakes
◉ Demographics Answer: This market segmentation refers to
statistical data or information concerning a person's age, gender,
income level, occupation, etc.
◉ Behavioral/Product Benefits Answer: This market segmentation
involves segmenting a market based on rate of use, shopping
patterns, or product benefits.
◉ Geographics Answer: This market segmentation refers to
segmenting a market based on where people live.
, ◉ Pyschographics Answer: This market segmenting involves studies
of consumers based on their attitudes, lifestyle, and values.
◉ Which 4 of the following are elements of the marketing mix (4Ps)?
Answer: Product, Place, Promotion, Price
◉ If the price of corn increases, what will happen to the quantity
demand of corn? Answer: decreases
◉ What is the term used to describe the process where companies
study the internal and external factors affecting marketing
strategies? Answer: SWOT analysis
◉ A company engaged in B2B marketing would focus on which type
of client? Answer: decision-maker in a business
◉ Rob's Cheese Factory makes a fantastic cheese curd that's
available in many local grocery stores at a competitive value.
However, the customers don't recognize his brand. Which of the 4Ps
is Rob missing? Answer: promotion
◉ What is the term used to describe a group of people that an
organization has decided to aim its marketing efforts towards?
Answer: target market
PERSONNEL EXAM 2026 PRACTICE TEST
QUESTIONS WITH ANSWERS
◉ Advertising Answer: television, newspapers
◉ Personal Selling Answer: salespeople, telemarketers
◉ Public Relations Answer: Public Service Announcement (PSA),
news release
◉ Sales Promotion Answer: coupons, sweepstakes
◉ Demographics Answer: This market segmentation refers to
statistical data or information concerning a person's age, gender,
income level, occupation, etc.
◉ Behavioral/Product Benefits Answer: This market segmentation
involves segmenting a market based on rate of use, shopping
patterns, or product benefits.
◉ Geographics Answer: This market segmentation refers to
segmenting a market based on where people live.
, ◉ Pyschographics Answer: This market segmenting involves studies
of consumers based on their attitudes, lifestyle, and values.
◉ Which 4 of the following are elements of the marketing mix (4Ps)?
Answer: Product, Place, Promotion, Price
◉ If the price of corn increases, what will happen to the quantity
demand of corn? Answer: decreases
◉ What is the term used to describe the process where companies
study the internal and external factors affecting marketing
strategies? Answer: SWOT analysis
◉ A company engaged in B2B marketing would focus on which type
of client? Answer: decision-maker in a business
◉ Rob's Cheese Factory makes a fantastic cheese curd that's
available in many local grocery stores at a competitive value.
However, the customers don't recognize his brand. Which of the 4Ps
is Rob missing? Answer: promotion
◉ What is the term used to describe a group of people that an
organization has decided to aim its marketing efforts towards?
Answer: target market
