BUSINESS TERMINOLOGY
Grade 10 Grade 11 Grade 12
Design Careers
Entrepreneurial l Having the quali es that are needed to Scoping On-going assessment through observa on,
set up business deals in order to make a discussion and consulta on of the design
pro t. and requirements or features of products in
the context of business.
The Design
Process
Brief Wri en or verbal instruc ons or Informa on Organising, structuring and labelling Crea ve Value in a crea ve economy is based on the
sugges ons specifying an assignment or architecture informa on in an e ec ve and sustainable Economy use of the imagina on and crea vity rather
project. way to enable users to access informa on than the usual property, labour and capital.
or
and complete tasks. Applying the principles It encapsulates culture, services, toys and
Infographics of architecture and design to improve user games and even the research and
experience of informa on. Visual development of ideas.
representa ons of data and knowledge to
present complex informa on quickly and in
an easily accessible manner. The use of social
media has increased the reliance on the
visual representa on of sta s cal data. It
requires the viewer to compare and think
about the di erent aspects represented.
Coca Cola use infographics to outline their
commitment to Figh ng Obesity.
v
Clients An umbrella term referring to individuals Experience The emphasis is on the perceived need for
and groups who order, buy, receive, use experiences; service industries engage
Economy
or view art, cra and design products customers with more than their core
and/or services. service; an economy in which many goods or
services are sold by emphasising the e ect
they can have on people's lives.
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, Pitching Communicate through speech or wri ng Intellectual The ideas and designs developed and
so that it will be suitable for a certain conceptualised by an individual or group.
property
target market (group of people). It can Intellectual property is o en declared by
also mean to make a bid, o er or tender. patents or trademarks. Patent: A patent is an
exclusive right granted for an inven on,
which is a product or a process that provides
a new way of doing something, or o ers a
new technical solu on to a problem. A
patent provides protec on for the inven on
to the owner of the patent for a limited
period, generally 20 years. Trademark: A
trademark or brand-name is a dis nc ve
sign which iden es certain goods or
services as those produced or provided by a
speci c person or enterprise. The period of
protec on for a trademark varies, but can
generally be renewed inde nitely.
Produc on
Methods/Tools
Above the line Any work done involving mass media (TV, Batch The manufacture of a speci c number of Crowd While it can refer to the division of labour
(ATL) radio, web and magazine) where a products, from as few as a dozen up to for spli ng up tedious tasks, it can apply to
Produc on sourcing
commission is taken by an adver sing a wide range of ac vi es including speci c
thousands of ar cles.
agency. Aimed at a mass audience and requests, such as crowd vo ng, crowd
o en involves branding. funding, open broad-based compe on, and
a general search for answers, solu ons, or
even missing people.
Below the line Niche focused promo ons. Adver sing Design Design which u lises the maximum e ect Design A par cipatory form of design which ac vely
(BTL) strategies where products are promoted with the minimum of expenditure/e ort/ involves stakeholders (e.g. employees,
e cien cy copera ves
using mediums other than radio, input. partners, customers, ci zens, end users) in
television, billboards, print, lm and the the design process in order to help ensure
internet. Usually conducted by the the design both meets needs while
company itself like direct mailing or remaining func onal. The aim of design co-
stands at expos or using people opera ves is to ensure designs meet
posi oned alongside the road to promote cultural, social, emo onal, spiritual and
the company. Work done for a client prac cal needs.
where a standard charge replaces
commission. Aimed at individuals, o en
in the form of mail or email and usually
has an incen ve a ached.
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Grade 10 Grade 11 Grade 12
Design Careers
Entrepreneurial l Having the quali es that are needed to Scoping On-going assessment through observa on,
set up business deals in order to make a discussion and consulta on of the design
pro t. and requirements or features of products in
the context of business.
The Design
Process
Brief Wri en or verbal instruc ons or Informa on Organising, structuring and labelling Crea ve Value in a crea ve economy is based on the
sugges ons specifying an assignment or architecture informa on in an e ec ve and sustainable Economy use of the imagina on and crea vity rather
project. way to enable users to access informa on than the usual property, labour and capital.
or
and complete tasks. Applying the principles It encapsulates culture, services, toys and
Infographics of architecture and design to improve user games and even the research and
experience of informa on. Visual development of ideas.
representa ons of data and knowledge to
present complex informa on quickly and in
an easily accessible manner. The use of social
media has increased the reliance on the
visual representa on of sta s cal data. It
requires the viewer to compare and think
about the di erent aspects represented.
Coca Cola use infographics to outline their
commitment to Figh ng Obesity.
v
Clients An umbrella term referring to individuals Experience The emphasis is on the perceived need for
and groups who order, buy, receive, use experiences; service industries engage
Economy
or view art, cra and design products customers with more than their core
and/or services. service; an economy in which many goods or
services are sold by emphasising the e ect
they can have on people's lives.
fitttitititi tiff tift titiffti tititititi ti ti ti tiffti
, Pitching Communicate through speech or wri ng Intellectual The ideas and designs developed and
so that it will be suitable for a certain conceptualised by an individual or group.
property
target market (group of people). It can Intellectual property is o en declared by
also mean to make a bid, o er or tender. patents or trademarks. Patent: A patent is an
exclusive right granted for an inven on,
which is a product or a process that provides
a new way of doing something, or o ers a
new technical solu on to a problem. A
patent provides protec on for the inven on
to the owner of the patent for a limited
period, generally 20 years. Trademark: A
trademark or brand-name is a dis nc ve
sign which iden es certain goods or
services as those produced or provided by a
speci c person or enterprise. The period of
protec on for a trademark varies, but can
generally be renewed inde nitely.
Produc on
Methods/Tools
Above the line Any work done involving mass media (TV, Batch The manufacture of a speci c number of Crowd While it can refer to the division of labour
(ATL) radio, web and magazine) where a products, from as few as a dozen up to for spli ng up tedious tasks, it can apply to
Produc on sourcing
commission is taken by an adver sing a wide range of ac vi es including speci c
thousands of ar cles.
agency. Aimed at a mass audience and requests, such as crowd vo ng, crowd
o en involves branding. funding, open broad-based compe on, and
a general search for answers, solu ons, or
even missing people.
Below the line Niche focused promo ons. Adver sing Design Design which u lises the maximum e ect Design A par cipatory form of design which ac vely
(BTL) strategies where products are promoted with the minimum of expenditure/e ort/ involves stakeholders (e.g. employees,
e cien cy copera ves
using mediums other than radio, input. partners, customers, ci zens, end users) in
television, billboards, print, lm and the the design process in order to help ensure
internet. Usually conducted by the the design both meets needs while
company itself like direct mailing or remaining func onal. The aim of design co-
stands at expos or using people opera ves is to ensure designs meet
posi oned alongside the road to promote cultural, social, emo onal, spiritual and
the company. Work done for a client prac cal needs.
where a standard charge replaces
commission. Aimed at individuals, o en
in the form of mail or email and usually
has an incen ve a ached.
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