DECA Hospitality and Tourism Cluster Exam Part 2 || 100%
Verified Answers.
Identify the term that best represents marketing's role in society.
A. Problem solver
B. Pioneer
C. Producer
D. Peacemake correct answers A
Problem solver. Of the options given, problem solver is the term that best represents marketing's
role in
society. Marketing connects producers to customers by solving customers' problems. Pioneers
lead and
peacemakers make peace—with or without being involved in marketing or its role in society.
When promoting tangible products, marketers often try to add some "intangibles" to their offer.
Why is the
reverse also true—that service marketers try to add some "tangibles" to their offer?
A. Consumers are wary that they can't return an intangible service but feel better knowing that
there
are tangibles included.
B. Consumers need tangible "sizzle" added to services to get them interested enough to buy.
C. Services provide incomplete marketing propositions and need tangibles to flesh out the offer
to
the consumer.
D. Consumers need tangible characteristics as "signals" of quality before they buy. correct
answers D
Consumers need tangible characteristics as "signals" of quality before they buy. Consumers are
uncertain about the quality of an intangible like a service and are reassured by tangible
characteristics.
Service marketers understand that consumers draw conclusions about service quality—and
consequently make purchase decisions—based on things they can see: place, people, price,
equipment,
and communications. Consumers need "sizzle" in a variety of purchases they make—something
that isn't
limited to services. Solid propositions or offers can be made in the "intangible" services arena, as
well as
in more tangible areas. Returns are not the reason consumers are drawn to services with some
tangible
qualities.
Which of the following would most likely indicate that an adjustment in a sales forecast is
needed:
A. The anticipated economic recovery did not occur.
B. Pricing adjustments were not needed.
C. The company's target markets will remain the same.
D. Promotional strategies will remain the same for next year correct answers A
,The anticipated economic recovery did not occur. This would indicate that the current sales
forecast is
probably off target, since it would have been based on the anticipated recovery. Sales forecasts
should
be prepared according to the needs of the business based on how much the firm sold in the
previous
year. They should be adjusted as necessary for any changes in the firm's marketing plan or in the
economy. The other alternatives are aspects of a marketing plan that appear to be stable.
One way for a person to verify the reliability of an online article's information is by
A. asking others for their opinions.
B. evaluating the author's writing style.
C. gathering internal reports from the company's database.
D. comparing the information with other articles about the topic correct answers D
Comparing the information with other articles about the topic. When other articles from
reputable sources
confirm the information from the original article, the information in the original article is more
likely to be
reliable. Evaluating the author's writing style, gathering internal reports from the company's
database,
and asking others for their opinions are not actions that will verify the reliability of the article's
information.
A legal issue associated with the use of information might involve the violation of __________
laws.
A. copyright
B. patent
C. trademark
D. contrac correct answers A
Copyright. Copyright is the legal protection of books and other artistic works granted by
government and
gives their creators sole rights to them for a certain period of years. If a business uses
information that is
copyrighted without obtaining permission from the copyright holder, the business is violating
copyright
laws. Copyright infringement is a legal issue because businesses can be sued and required to pay
a
substantial penalty. Patent, trademark, and contract laws do not involve the use of information.
One reason why businesses develop and use information systems is to help with the
A. public relations effort.
B. decision-making process.
C. internal communication plan.
D. new recruitment system. correct answers B
Decision-making process. Businesses need to make many decisions on a daily basis that affect
the
, success of the business. To help with the decision-making process, they develop and use
information
systems, which are methods of gathering, storing, and analyzing data. For example, an
information
system might store data about current customers and be able to analyze that data to provide
information
about buying behavior and product preferences. A business can use this information to decide
whether to
modify products or change its promotional approach. Businesses do not develop and use
information
systems to help with the public-relations effort, the internal communication plan, or the new
recruitment
system
Eli is using an online search engine to obtain business information. To obtain narrow search
results for a
specific phrase, which of the following should Eli place around the text:
A. Number sign
B. Asterisks
C. Quotation marks
D. Equal sign correct answers C
Quotation marks. A search engine is a software program that automatically crawls the Web
looking for
information pertaining to specified search terms and displays a list of results. To narrow the
scope of the
information that the search query returns, Eli should place quotation marks around the specific
phrase,
such as "International Internet Marketing Association." By using quotation marks, the search will
return
results with those words in the exact way the researcher enters them, which narrows the scope of
the
returned results. Asterisks, the number sign, and the equal sign are not keystroke options that will
narrow
online search results.
A benefit of using an integrated software application package is that it allows businesses to
A. develop research reports.
B. manage all aspects of the operation.
C. search the Internet for information.
D. prepare routine budgets. correct answers B
Manage all aspects of the operation. Integrated software application packages allow businesses
to
manage all aspects of the operation, including planning sales, marketing, etc. For example,
businesses
can monitor the manufacturing process to track the level of inventory to know when products
will be
Verified Answers.
Identify the term that best represents marketing's role in society.
A. Problem solver
B. Pioneer
C. Producer
D. Peacemake correct answers A
Problem solver. Of the options given, problem solver is the term that best represents marketing's
role in
society. Marketing connects producers to customers by solving customers' problems. Pioneers
lead and
peacemakers make peace—with or without being involved in marketing or its role in society.
When promoting tangible products, marketers often try to add some "intangibles" to their offer.
Why is the
reverse also true—that service marketers try to add some "tangibles" to their offer?
A. Consumers are wary that they can't return an intangible service but feel better knowing that
there
are tangibles included.
B. Consumers need tangible "sizzle" added to services to get them interested enough to buy.
C. Services provide incomplete marketing propositions and need tangibles to flesh out the offer
to
the consumer.
D. Consumers need tangible characteristics as "signals" of quality before they buy. correct
answers D
Consumers need tangible characteristics as "signals" of quality before they buy. Consumers are
uncertain about the quality of an intangible like a service and are reassured by tangible
characteristics.
Service marketers understand that consumers draw conclusions about service quality—and
consequently make purchase decisions—based on things they can see: place, people, price,
equipment,
and communications. Consumers need "sizzle" in a variety of purchases they make—something
that isn't
limited to services. Solid propositions or offers can be made in the "intangible" services arena, as
well as
in more tangible areas. Returns are not the reason consumers are drawn to services with some
tangible
qualities.
Which of the following would most likely indicate that an adjustment in a sales forecast is
needed:
A. The anticipated economic recovery did not occur.
B. Pricing adjustments were not needed.
C. The company's target markets will remain the same.
D. Promotional strategies will remain the same for next year correct answers A
,The anticipated economic recovery did not occur. This would indicate that the current sales
forecast is
probably off target, since it would have been based on the anticipated recovery. Sales forecasts
should
be prepared according to the needs of the business based on how much the firm sold in the
previous
year. They should be adjusted as necessary for any changes in the firm's marketing plan or in the
economy. The other alternatives are aspects of a marketing plan that appear to be stable.
One way for a person to verify the reliability of an online article's information is by
A. asking others for their opinions.
B. evaluating the author's writing style.
C. gathering internal reports from the company's database.
D. comparing the information with other articles about the topic correct answers D
Comparing the information with other articles about the topic. When other articles from
reputable sources
confirm the information from the original article, the information in the original article is more
likely to be
reliable. Evaluating the author's writing style, gathering internal reports from the company's
database,
and asking others for their opinions are not actions that will verify the reliability of the article's
information.
A legal issue associated with the use of information might involve the violation of __________
laws.
A. copyright
B. patent
C. trademark
D. contrac correct answers A
Copyright. Copyright is the legal protection of books and other artistic works granted by
government and
gives their creators sole rights to them for a certain period of years. If a business uses
information that is
copyrighted without obtaining permission from the copyright holder, the business is violating
copyright
laws. Copyright infringement is a legal issue because businesses can be sued and required to pay
a
substantial penalty. Patent, trademark, and contract laws do not involve the use of information.
One reason why businesses develop and use information systems is to help with the
A. public relations effort.
B. decision-making process.
C. internal communication plan.
D. new recruitment system. correct answers B
Decision-making process. Businesses need to make many decisions on a daily basis that affect
the
, success of the business. To help with the decision-making process, they develop and use
information
systems, which are methods of gathering, storing, and analyzing data. For example, an
information
system might store data about current customers and be able to analyze that data to provide
information
about buying behavior and product preferences. A business can use this information to decide
whether to
modify products or change its promotional approach. Businesses do not develop and use
information
systems to help with the public-relations effort, the internal communication plan, or the new
recruitment
system
Eli is using an online search engine to obtain business information. To obtain narrow search
results for a
specific phrase, which of the following should Eli place around the text:
A. Number sign
B. Asterisks
C. Quotation marks
D. Equal sign correct answers C
Quotation marks. A search engine is a software program that automatically crawls the Web
looking for
information pertaining to specified search terms and displays a list of results. To narrow the
scope of the
information that the search query returns, Eli should place quotation marks around the specific
phrase,
such as "International Internet Marketing Association." By using quotation marks, the search will
return
results with those words in the exact way the researcher enters them, which narrows the scope of
the
returned results. Asterisks, the number sign, and the equal sign are not keystroke options that will
narrow
online search results.
A benefit of using an integrated software application package is that it allows businesses to
A. develop research reports.
B. manage all aspects of the operation.
C. search the Internet for information.
D. prepare routine budgets. correct answers B
Manage all aspects of the operation. Integrated software application packages allow businesses
to
manage all aspects of the operation, including planning sales, marketing, etc. For example,
businesses
can monitor the manufacturing process to track the level of inventory to know when products
will be
