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Competitive Intelligence - 🧠 ANSWER ✔✔is a systematic and ethical
process of gathering and analyzing information about the competition's
activities and general business trends to further a business's own goals
Which of these is not an Objective of Competitive Intelligence? - 🧠
ANSWER ✔✔(1) to provide a general understanding of an industry and its
competitors
,(2) to identify areas in which competitors are vulnerable and to assess the
impact strategic actions would have on competitors
(3) identify potential moves that a competitor might make that would
endanger a firms position in the market
(4) All of the above
Porter's 5 Forces Model - 🧠 ANSWER ✔✔o (1) Rivalry among competing
firms
▪ The most powerful of the five competing forces
o (2) Potential entry of new competitors
▪ Whenever new firms can easily enter a particular industry, the intensity of
competitiveness among firms increases
o (3) Potential development of substitute products
▪ Competitive pressures arising from substitute products increase as the
relative price of substitute products declines and as consumers costs of
switching decrease
o (4) Bargaining power of suppliers
,▪ In more industries - sellers are forging strategic partnerships with
suppliers in efforts to
● Reduce inventors and logistics costs
● Speed the availability of next generation components
● Enhance the quality of the parts and components being supplied and
reduce def
● ect rates
● Squeeze out important cost savings for both themselves and their
suppliers
o (5) Bargaining power of consumers
▪ The bargaining power of consumers can be the most important force
affecting competitive advantage
Forecasting - 🧠 ANSWER ✔✔o Can be broken down into two broad
categories
▪ Quantitative
▪ Qualitative
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, The External Factor Evaluation Matrix (EFE) - 🧠 ANSWER ✔✔Allows
strategists to summarize and evaluate economic, social, cultural,
demographic, environmental, political, governmental, legal, technological,
and competitive information
Competitive Profile Matrix - 🧠 ANSWER ✔✔Identifies a firm's major
competitors and its particular strengths and weaknesses in relation to a
sample of a firm's strategic position.
Key internal forces - 🧠 ANSWER ✔✔it is important that an organization
identify their "distinctive competencies" - the strength that cannot be easily
matched or imitated by competitors.
Purpose of an internal audit - 🧠 ANSWER ✔✔o Closely parallels the
process of performing an external audit
o Requires gathering key information from all areas of the company
o An internal audit provides more opportunity for participants to understand
how their jobs, departments, and divisions fit into the whole organization.
o Important: The effectiveness of strategy formulation, implementation, and
evaluation hinges upon a clear understanding of how major business
functions affect one another.