MKT-315 EXAM QUESTIONS &
VERIFIED PASSED ANSWERS
ALREADY GRADED A+
Marketing - Correct Answer ✔✔ The activity, set of institutions and processes for
creating, capturing, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.
American Marketing Association Def
Exchange - Correct Answer ✔✔ Involves obtaining a desired product from someone by
offering something in return.
Transaction - Correct Answer ✔✔ Involves at least two things of value, agreed-upon
conditions, a time of agreement, and a place of agreement.
Two Views of Marketing - Correct Answer ✔✔ Micro-environment and Macro-
environment
Micro-environment - Correct Answer ✔✔ - Product, Price, Place, and Promotion.
- Controllable
Macro-environment - Correct Answer ✔✔ - Laws and Policies
- Demographics
- Social Values
- Technology
- Economy
(Uncontrollable)
What can be marketed ? - Correct Answer ✔✔ Goods, services, experiences, events,
persons, places, properties, organizations, information, ideas.
Marketing management - Correct Answer ✔✔ The activities necessary to achieve the
marketing objectives.
Marketing Manager Job description - Correct Answer ✔✔ Planning
Implementing
Monitoring
Adjusting
Marketing Strategy - Correct Answer ✔✔ The way that a company goes about reaching
the desired outcomes needed to do business.
, According to American Marketing Association this involves variables such as the
marketing mix, target market, positioning, and marketing related expenses
The Marketing Mix - Correct Answer ✔✔ Product, Price, Place, Promotion
Product - Correct Answer ✔✔ The goods, services or combination of both that are the
main offerings to meet the customers' needs
Price - Correct Answer ✔✔ Perceived value that a customer sees in terms of giving
money in return for a product
Place - Correct Answer ✔✔ How a product is distributed in the marketplace
Promotion - Correct Answer ✔✔ The marketing communications that tell potential
customers about the product
SWOT Analysis - Correct Answer ✔✔ Strengths (Internal Factor) Weaknesses (Internal
Factors) Opportunities (External Factors), and Threats (External Factors)
Environmental Scan--External - Correct Answer ✔✔ The nature of competition within
the industry
Competition can be categorized as: Pure competition, Monopolistic Competition,
Oligopoly, Monopoly
Environmental Scan -- Internal - Correct Answer ✔✔ Organizations are also
characterized by their Mission, vision and Core Values
- An environmental scan includes further analysis of the organization's structure,
orientation toward marketing, and available budget and resources to support marketing
activities
Orientation Toward Marketing - Correct Answer ✔✔ Organizations' attitudes toward
marketing have evolved over the past 200 to 300 years.
Organizational Eras - Correct Answer ✔✔ -Production Era (Colonial Period-1920s)
- Sales Era (1920s-1960s)
-Marketing Concept Era (1960s-present)
Legal Issues in Marketing - Correct Answer ✔✔ -Truth in Advertising
-Privacy and Data Security
-Intellectual Property rights
-Consumer Health and Safety
-Unfair Business Practices
Building Blocks of Successful Businesses - Correct Answer ✔✔ Executive Team -
Vision/Mission
Functional Managers - Objectives
VERIFIED PASSED ANSWERS
ALREADY GRADED A+
Marketing - Correct Answer ✔✔ The activity, set of institutions and processes for
creating, capturing, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.
American Marketing Association Def
Exchange - Correct Answer ✔✔ Involves obtaining a desired product from someone by
offering something in return.
Transaction - Correct Answer ✔✔ Involves at least two things of value, agreed-upon
conditions, a time of agreement, and a place of agreement.
Two Views of Marketing - Correct Answer ✔✔ Micro-environment and Macro-
environment
Micro-environment - Correct Answer ✔✔ - Product, Price, Place, and Promotion.
- Controllable
Macro-environment - Correct Answer ✔✔ - Laws and Policies
- Demographics
- Social Values
- Technology
- Economy
(Uncontrollable)
What can be marketed ? - Correct Answer ✔✔ Goods, services, experiences, events,
persons, places, properties, organizations, information, ideas.
Marketing management - Correct Answer ✔✔ The activities necessary to achieve the
marketing objectives.
Marketing Manager Job description - Correct Answer ✔✔ Planning
Implementing
Monitoring
Adjusting
Marketing Strategy - Correct Answer ✔✔ The way that a company goes about reaching
the desired outcomes needed to do business.
, According to American Marketing Association this involves variables such as the
marketing mix, target market, positioning, and marketing related expenses
The Marketing Mix - Correct Answer ✔✔ Product, Price, Place, Promotion
Product - Correct Answer ✔✔ The goods, services or combination of both that are the
main offerings to meet the customers' needs
Price - Correct Answer ✔✔ Perceived value that a customer sees in terms of giving
money in return for a product
Place - Correct Answer ✔✔ How a product is distributed in the marketplace
Promotion - Correct Answer ✔✔ The marketing communications that tell potential
customers about the product
SWOT Analysis - Correct Answer ✔✔ Strengths (Internal Factor) Weaknesses (Internal
Factors) Opportunities (External Factors), and Threats (External Factors)
Environmental Scan--External - Correct Answer ✔✔ The nature of competition within
the industry
Competition can be categorized as: Pure competition, Monopolistic Competition,
Oligopoly, Monopoly
Environmental Scan -- Internal - Correct Answer ✔✔ Organizations are also
characterized by their Mission, vision and Core Values
- An environmental scan includes further analysis of the organization's structure,
orientation toward marketing, and available budget and resources to support marketing
activities
Orientation Toward Marketing - Correct Answer ✔✔ Organizations' attitudes toward
marketing have evolved over the past 200 to 300 years.
Organizational Eras - Correct Answer ✔✔ -Production Era (Colonial Period-1920s)
- Sales Era (1920s-1960s)
-Marketing Concept Era (1960s-present)
Legal Issues in Marketing - Correct Answer ✔✔ -Truth in Advertising
-Privacy and Data Security
-Intellectual Property rights
-Consumer Health and Safety
-Unfair Business Practices
Building Blocks of Successful Businesses - Correct Answer ✔✔ Executive Team -
Vision/Mission
Functional Managers - Objectives
