2
BTEC Enterprise exam with precise detailed answers
|| || || || || ||
What are the 4 sections of market segmentation? - ✔✔Geographic (weather, customs,
|| || || || || || || || || || || ||
location)
Demographic (age, gender, income, ethnicity, social class, family size, religion)
|| || || || || || || || ||
Psychographic (lifestyle, personality, attitudes, likes and dislikes, values, social class)
|| || || || || || || || ||
Behavioural (readiness to purchase, rate of usage, benefits and features, loyalty)
|| || || || || || || || || ||
What are 2 advantages of market segmentation? - ✔✔The business can meet customer
|| || || || || || || || || || || || ||
needs because you know what they like
|| || || || || ||
The business is able to choose the correct promotion method, saves money
|| || || || || || || || || || ||
Why is market segmentation used? - ✔✔It is used by a business to find the correct
|| || || || || || || || || || || || || || || ||
customers for its products || || ||
What is an advantage and a disadvantage of B2C selling? - ✔✔+ The business is able to
|| || || || || || || || || || || || || || || || ||
target the customers and persuade them
|| || || || ||
- Only be selling small quantities
|| || || || ||
What is an advantage and a disadvantage of B2B selling? - ✔✔+ The business will get
|| || || || || || || || || || || || || || || ||
products for cheaper as they will buy products in bulk
|| || || || || || || || ||
The business you are selling to may no longer want the ordered products
|| || || || || || || || || || || ||
What is B2B and B2C selling? - ✔✔B2B selling is a business selling to another business
|| || || || || || || || || || || || || || ||
B2C selling is a business selling to a customer
|| || || || || || || ||
, 2
What are 3 types of direct marketing? - ✔✔Post
|| || || || || || || ||
Digital marketing ||
Telemarketing
What are 3 things you need to know about your customers for direct marketing? -
|| || || || || || || || || || || || || || ||
✔✔Phone number ||
Address
Name of customer
|| ||
What are the 5 types of promotional mix? - ✔✔Public relations
|| || || || || || || || || ||
Advertising
Sales promotion
||
Personal selling ||
Direct marketing
||
What is promotion used to do? - ✔✔Remind, inform, and persuade (RIP)
|| || || || || || || || || || ||
What are the 4 types of advertising? - ✔✔Moving image
|| || || || || || || || ||
Print
Ambient
Audio
What are 4 factors a business will need to consider when choosing a promotion? -
|| || || || || || || || || || || || || || ||
✔✔Budget
Business size ||
Type of product/service
|| ||
Expert knowledge ||
BTEC Enterprise exam with precise detailed answers
|| || || || || ||
What are the 4 sections of market segmentation? - ✔✔Geographic (weather, customs,
|| || || || || || || || || || || ||
location)
Demographic (age, gender, income, ethnicity, social class, family size, religion)
|| || || || || || || || ||
Psychographic (lifestyle, personality, attitudes, likes and dislikes, values, social class)
|| || || || || || || || ||
Behavioural (readiness to purchase, rate of usage, benefits and features, loyalty)
|| || || || || || || || || ||
What are 2 advantages of market segmentation? - ✔✔The business can meet customer
|| || || || || || || || || || || || ||
needs because you know what they like
|| || || || || ||
The business is able to choose the correct promotion method, saves money
|| || || || || || || || || || ||
Why is market segmentation used? - ✔✔It is used by a business to find the correct
|| || || || || || || || || || || || || || || ||
customers for its products || || ||
What is an advantage and a disadvantage of B2C selling? - ✔✔+ The business is able to
|| || || || || || || || || || || || || || || || ||
target the customers and persuade them
|| || || || ||
- Only be selling small quantities
|| || || || ||
What is an advantage and a disadvantage of B2B selling? - ✔✔+ The business will get
|| || || || || || || || || || || || || || || ||
products for cheaper as they will buy products in bulk
|| || || || || || || || ||
The business you are selling to may no longer want the ordered products
|| || || || || || || || || || || ||
What is B2B and B2C selling? - ✔✔B2B selling is a business selling to another business
|| || || || || || || || || || || || || || ||
B2C selling is a business selling to a customer
|| || || || || || || ||
, 2
What are 3 types of direct marketing? - ✔✔Post
|| || || || || || || ||
Digital marketing ||
Telemarketing
What are 3 things you need to know about your customers for direct marketing? -
|| || || || || || || || || || || || || || ||
✔✔Phone number ||
Address
Name of customer
|| ||
What are the 5 types of promotional mix? - ✔✔Public relations
|| || || || || || || || || ||
Advertising
Sales promotion
||
Personal selling ||
Direct marketing
||
What is promotion used to do? - ✔✔Remind, inform, and persuade (RIP)
|| || || || || || || || || || ||
What are the 4 types of advertising? - ✔✔Moving image
|| || || || || || || || ||
Ambient
Audio
What are 4 factors a business will need to consider when choosing a promotion? -
|| || || || || || || || || || || || || || ||
✔✔Budget
Business size ||
Type of product/service
|| ||
Expert knowledge ||
