,TESTBANK FOR CB Consumer Behaviour 3rd Edition
Babin
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
1. An understanding of consumer behaviour can mean better business for companies, better public policy
for governments, and a better life for individuals.
a. True
b. False
ANSWER: True
2. While consumer behaviour refers to human thoughts, feelings, and actions involved in consumption
experiences, it is not considered a field of study.
a. True
b. False
ANSWER: False
3. Considering consumer behaviour as an accumulating body of knowledge about the actions, reactions,
and consequences that take place as the consumer goes through a decision-making process, reaches a
decision, and then uses the product approaches the subject as a field of study.
a. True
b. False
ANSWER: True
4. Consumer behaviour is the set of value-seeking activities that take place as people go about addressing
needs.
a. True
b. False
ANSWER: True
5. The basic consumption process begins with the consumer recognizing that they want something new.
a. True
b. False
ANSWER: False
6. The basic consumption process involves a consumer assessing the costs and benefits associated with a
choice.
a. True
b. False
ANSWER: True
7. The final step in the consumption process is satisfaction.
a. True
b. False
ANSWER: False
8. An exchange is the acting out of a decision to give something up in return for something of equal
value.
a. True
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,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
b. False
ANSWER: False
9. The process by which goods, services, or ideas are used and transformed into value is consumption.
a. True
b. False
ANSWER: True
10. Costs involve more than just the price of the product.
a. True
b. False
ANSWER: True
11. Benefits are the only result of consumption.
a. True
b. False
ANSWER: False
12. Consumer behaviour, as a field of study, is about understanding how consumers seek value in an
effort to address needs.
a. True
b. False
ANSWER: True
13. Consumer behaviour has family roots in other disciplines such as economics, anthropology, and
psychology.
a. True
b. False
ANSWER: True
14. Consumer behaviour overlaps with economics as a study of the macro production and distribution of
goods on a market or macro scale.
a. True
b. False
ANSWER: False
15. Consumer behaviour seeks to explain the thoughts, feelings, and behaviours that represent human
reactions.
a. True
b. False
ANSWER: False
16. The sub-disciplines of psychology that are highly relevant to consumer behaviour are developmental
psychology and experimental psychology.
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
a. True
b. False
ANSWER: False
17. Anthropology focuses on the thoughts, feelings, and behaviours that people have as they interact with
other people.
a. True
b. False
ANSWER: False
18. Sociology has relevance for consumer behaviour because consumption often takes place within group
settings or is, in some way, affected by group behaviour.
a. True
b. False
ANSWER: True
19. Marketing activities include the production, promotion, pricing, distribution, and retailing of goods,
services, ideas, and experiences that provide value for consumers and other stakeholders.
a. True
b. False
ANSWER: True
20. Consumer behaviour focuses primarily on the study of groups of people within a society.
a. True
b. False
ANSWER: False
21. Anthropology has contributed to consumer behaviour research by allowing researchers to interpret the
relationships between consumers and the things they purchase, the products they own, and the activities in
which they participate.
a. True
b. False
ANSWER: True
22. A highly competitive market is likely to result in a high degree of consumer orientation.
a. True
b. False
ANSWER: True
23. A market-orientation is an organizational culture that embodies the importance of creating value for
all stakeholders.
a. True
b. False
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
ANSWER: False
24. A market orientation determines whether firms are profitable or not.
a. True
b. False
ANSWER: False
25. Within relationship marketing, every touchpoint should be considered an opportunity to create value
for the customer.
a. True
b. False
ANSWER: True
26. Benefits are the physical parts of a product.
a. True
b. False
ANSWER: False
27. A product is not just the attributes, which enable the product to function, but also a potentially
valuable bundle of benefits.
a. True
b. False
ANSWER: True
28. Firms may adopt orientations besides market orientations, including product, one-to-one, or niche
orientations.
a. True
b. False
ANSWER: True
29. Undifferentiated marketers generally adopt a market orientation.
a. True
b. False
ANSWER: False
30. Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.
a. True
b. False
ANSWER: True
31. Niche marketers specialize in serving one market segment.
a. True
b. False
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
ANSWER: True
32. A thorough understanding of consumer behaviour should be used as an input into public
policymaking.
a. True
b. False
ANSWER: True
33. Interpreting the meaning of the words that consumers use to describe events or observations of social
interactions is the only way of obtaining the knowledge of consumer behaviour.
a. True
b. False
ANSWER: False
34. Analyzing artifacts of consumption, such as trash or the contents of a refrigerator, is a viable study of
consumer behaviour.
a. True
b. False
ANSWER: True
35. Quantitative research, like qualitative research, requires deep interpretation of meaning within the
data.
a. True
b. False
ANSWER: False
36. The motivational research era in consumer research proved to be very useful in providing satisfying
explanations for consumer behaviour on a large scale.
a. True
b. False
ANSWER: False
37. Two common interpretative orientations are psychology and sociology.
a. True
b. False
ANSWER: False
38. The phenomenological researcher relies on highly structured, formal interviews with consumers.
a. True
b. False
ANSWER: False
39. Quantitative research tools include things such as case analyses, clinical interviews, focus group
interviews, and other tools in which data are gathered in a relatively unstructured way.
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
a. True
b. False
ANSWER: False
40. Predictive modelling using retail sales data may allow the identification of clusters of consumers who
are more likely to be in the market for specific products.
a. True
b. False
ANSWER: True
41. Experimental research is used to make causal inferences regarding consumer behaviour.
a. True
b. False
ANSWER: True
42. A researcher measuring consumer attitudes toward different brands on a scale ranging from 1 (very
negative) to 5 (very positive) is using qualitative research.
a. True
b. False
ANSWER: False
43. Interpretation of quantitative research data is a function of the researcher’s opinion.
a. True
b. False
ANSWER: False
44. Qualitative research better enables researchers to test hypotheses as compared to quantitative research.
a. True
b. False
ANSWER: False
45. Trends shaping the value received by consumers include internationalization, technological changes,
changing communications, big data, changing demographics, and the changing economy.
a. True
b. False
ANSWER: True
46. Internationalization requires an understanding of consumer behaviour to adapt products to local
cultures.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
47. The continuous change of technology has also changed the basic consumer desire for value.
a. True
b. False
ANSWER: False
48. Machine learning may be used to improve predictions about consumers’ responses to email
campaigns or search engine optimization.
a. True
b. False
ANSWER: True
49. The sharing economy is a result of increasing consumer desire for convenience and the acceptability
of the temporary use of products as an alternative to owning.
a. True
b. False
ANSWER: True
50. Understanding consumer behaviour improves decision-making from consumers and leads to more
effective public policy decisions. What is another benefit to understanding consumer behaviour?
a. allowing marketers to capitalize on consumer biases
b. informing joint decision-making amongst consumers
c. providing insight for businesses regarding their customers
d. allowing marketers to design products that enhance value
ANSWER: d
51. Which term refers to the value-seeking activities that take place as people go about addressing their
needs?
a. consumer behaviour
b. buyer behaviour
c. consumption
d. human behaviour
ANSWER: b
52. Poppy has decided that she should buy a car to get to her new job on the opposite side of town. In
terms of the basic consumption process, which term refers to this first step?
a. cost and benefit analysis
b. value assessment
c. want specification
d. need realization
ANSWER: d
53. What is the giving up of resources, such as money, time, or effort, in return for something of greater
value?
a. a purchase
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
b. consumption
c. costs
d. an exchange
ANSWER: d
54. Renee is going to a formal dance next month and goes shopping for a full-length gown. What does the
gown exemplify in the basic consumption process?
a. need
b. want
c. reaction
d. satisfier
ANSWER: b
55. In every transaction, consumers must give up resources, which are the negative results of
consumption. Which term best describes these results?
a. benefits
b. exchange
c. costs
d. consequences
ANSWER: c
56. What is the basic consumption process represented when a consumer desires a home office chair?
a. need
b. want
c. satisfaction
d. recognition
ANSWER: b
57. Consumers must often spend time determining what products to buy. What does this investment of
time represent in the consumer behaviour process?
a. wants
b. reactions
c. costs
d. consequences
ANSWER: c
58. Dana and John are expecting their first child and are purchasing furniture for the nursery. They are
searching the Internet, reading parents’ magazines and paying attention to the advertisements, and visiting
many stores because they want to purchase the best quality furniture that fits their budget. In relation to
the consumption process, which term refers to the effort they are expending to ensure they make the right
decision?
a. cost
b. reaction
c. value outcome
d. benefit
Copyright Cengage Learning. Powered by Cognero. Page 8
Babin
Notes
1- The file is chapter after chapter.
2- We have shown you few pages sample.
3- The file contains all Appendix and Excel sheet
if it exists.
4- We have all what you need, we make update
at every time. There are many new editions
waiting you.
5- If you think you purchased the wrong file You
can contact us at every time, we can replace it
with true one.
Our email:
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
1. An understanding of consumer behaviour can mean better business for companies, better public policy
for governments, and a better life for individuals.
a. True
b. False
ANSWER: True
2. While consumer behaviour refers to human thoughts, feelings, and actions involved in consumption
experiences, it is not considered a field of study.
a. True
b. False
ANSWER: False
3. Considering consumer behaviour as an accumulating body of knowledge about the actions, reactions,
and consequences that take place as the consumer goes through a decision-making process, reaches a
decision, and then uses the product approaches the subject as a field of study.
a. True
b. False
ANSWER: True
4. Consumer behaviour is the set of value-seeking activities that take place as people go about addressing
needs.
a. True
b. False
ANSWER: True
5. The basic consumption process begins with the consumer recognizing that they want something new.
a. True
b. False
ANSWER: False
6. The basic consumption process involves a consumer assessing the costs and benefits associated with a
choice.
a. True
b. False
ANSWER: True
7. The final step in the consumption process is satisfaction.
a. True
b. False
ANSWER: False
8. An exchange is the acting out of a decision to give something up in return for something of equal
value.
a. True
Copyright Cengage Learning. Powered by Cognero. Page 1
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
b. False
ANSWER: False
9. The process by which goods, services, or ideas are used and transformed into value is consumption.
a. True
b. False
ANSWER: True
10. Costs involve more than just the price of the product.
a. True
b. False
ANSWER: True
11. Benefits are the only result of consumption.
a. True
b. False
ANSWER: False
12. Consumer behaviour, as a field of study, is about understanding how consumers seek value in an
effort to address needs.
a. True
b. False
ANSWER: True
13. Consumer behaviour has family roots in other disciplines such as economics, anthropology, and
psychology.
a. True
b. False
ANSWER: True
14. Consumer behaviour overlaps with economics as a study of the macro production and distribution of
goods on a market or macro scale.
a. True
b. False
ANSWER: False
15. Consumer behaviour seeks to explain the thoughts, feelings, and behaviours that represent human
reactions.
a. True
b. False
ANSWER: False
16. The sub-disciplines of psychology that are highly relevant to consumer behaviour are developmental
psychology and experimental psychology.
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
a. True
b. False
ANSWER: False
17. Anthropology focuses on the thoughts, feelings, and behaviours that people have as they interact with
other people.
a. True
b. False
ANSWER: False
18. Sociology has relevance for consumer behaviour because consumption often takes place within group
settings or is, in some way, affected by group behaviour.
a. True
b. False
ANSWER: True
19. Marketing activities include the production, promotion, pricing, distribution, and retailing of goods,
services, ideas, and experiences that provide value for consumers and other stakeholders.
a. True
b. False
ANSWER: True
20. Consumer behaviour focuses primarily on the study of groups of people within a society.
a. True
b. False
ANSWER: False
21. Anthropology has contributed to consumer behaviour research by allowing researchers to interpret the
relationships between consumers and the things they purchase, the products they own, and the activities in
which they participate.
a. True
b. False
ANSWER: True
22. A highly competitive market is likely to result in a high degree of consumer orientation.
a. True
b. False
ANSWER: True
23. A market-orientation is an organizational culture that embodies the importance of creating value for
all stakeholders.
a. True
b. False
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
ANSWER: False
24. A market orientation determines whether firms are profitable or not.
a. True
b. False
ANSWER: False
25. Within relationship marketing, every touchpoint should be considered an opportunity to create value
for the customer.
a. True
b. False
ANSWER: True
26. Benefits are the physical parts of a product.
a. True
b. False
ANSWER: False
27. A product is not just the attributes, which enable the product to function, but also a potentially
valuable bundle of benefits.
a. True
b. False
ANSWER: True
28. Firms may adopt orientations besides market orientations, including product, one-to-one, or niche
orientations.
a. True
b. False
ANSWER: True
29. Undifferentiated marketers generally adopt a market orientation.
a. True
b. False
ANSWER: False
30. Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.
a. True
b. False
ANSWER: True
31. Niche marketers specialize in serving one market segment.
a. True
b. False
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
ANSWER: True
32. A thorough understanding of consumer behaviour should be used as an input into public
policymaking.
a. True
b. False
ANSWER: True
33. Interpreting the meaning of the words that consumers use to describe events or observations of social
interactions is the only way of obtaining the knowledge of consumer behaviour.
a. True
b. False
ANSWER: False
34. Analyzing artifacts of consumption, such as trash or the contents of a refrigerator, is a viable study of
consumer behaviour.
a. True
b. False
ANSWER: True
35. Quantitative research, like qualitative research, requires deep interpretation of meaning within the
data.
a. True
b. False
ANSWER: False
36. The motivational research era in consumer research proved to be very useful in providing satisfying
explanations for consumer behaviour on a large scale.
a. True
b. False
ANSWER: False
37. Two common interpretative orientations are psychology and sociology.
a. True
b. False
ANSWER: False
38. The phenomenological researcher relies on highly structured, formal interviews with consumers.
a. True
b. False
ANSWER: False
39. Quantitative research tools include things such as case analyses, clinical interviews, focus group
interviews, and other tools in which data are gathered in a relatively unstructured way.
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
a. True
b. False
ANSWER: False
40. Predictive modelling using retail sales data may allow the identification of clusters of consumers who
are more likely to be in the market for specific products.
a. True
b. False
ANSWER: True
41. Experimental research is used to make causal inferences regarding consumer behaviour.
a. True
b. False
ANSWER: True
42. A researcher measuring consumer attitudes toward different brands on a scale ranging from 1 (very
negative) to 5 (very positive) is using qualitative research.
a. True
b. False
ANSWER: False
43. Interpretation of quantitative research data is a function of the researcher’s opinion.
a. True
b. False
ANSWER: False
44. Qualitative research better enables researchers to test hypotheses as compared to quantitative research.
a. True
b. False
ANSWER: False
45. Trends shaping the value received by consumers include internationalization, technological changes,
changing communications, big data, changing demographics, and the changing economy.
a. True
b. False
ANSWER: True
46. Internationalization requires an understanding of consumer behaviour to adapt products to local
cultures.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
47. The continuous change of technology has also changed the basic consumer desire for value.
a. True
b. False
ANSWER: False
48. Machine learning may be used to improve predictions about consumers’ responses to email
campaigns or search engine optimization.
a. True
b. False
ANSWER: True
49. The sharing economy is a result of increasing consumer desire for convenience and the acceptability
of the temporary use of products as an alternative to owning.
a. True
b. False
ANSWER: True
50. Understanding consumer behaviour improves decision-making from consumers and leads to more
effective public policy decisions. What is another benefit to understanding consumer behaviour?
a. allowing marketers to capitalize on consumer biases
b. informing joint decision-making amongst consumers
c. providing insight for businesses regarding their customers
d. allowing marketers to design products that enhance value
ANSWER: d
51. Which term refers to the value-seeking activities that take place as people go about addressing their
needs?
a. consumer behaviour
b. buyer behaviour
c. consumption
d. human behaviour
ANSWER: b
52. Poppy has decided that she should buy a car to get to her new job on the opposite side of town. In
terms of the basic consumption process, which term refers to this first step?
a. cost and benefit analysis
b. value assessment
c. want specification
d. need realization
ANSWER: d
53. What is the giving up of resources, such as money, time, or effort, in return for something of greater
value?
a. a purchase
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 1 - What Is CB, and Why Should I Care?
b. consumption
c. costs
d. an exchange
ANSWER: d
54. Renee is going to a formal dance next month and goes shopping for a full-length gown. What does the
gown exemplify in the basic consumption process?
a. need
b. want
c. reaction
d. satisfier
ANSWER: b
55. In every transaction, consumers must give up resources, which are the negative results of
consumption. Which term best describes these results?
a. benefits
b. exchange
c. costs
d. consequences
ANSWER: c
56. What is the basic consumption process represented when a consumer desires a home office chair?
a. need
b. want
c. satisfaction
d. recognition
ANSWER: b
57. Consumers must often spend time determining what products to buy. What does this investment of
time represent in the consumer behaviour process?
a. wants
b. reactions
c. costs
d. consequences
ANSWER: c
58. Dana and John are expecting their first child and are purchasing furniture for the nursery. They are
searching the Internet, reading parents’ magazines and paying attention to the advertisements, and visiting
many stores because they want to purchase the best quality furniture that fits their budget. In relation to
the consumption process, which term refers to the effort they are expending to ensure they make the right
decision?
a. cost
b. reaction
c. value outcome
d. benefit
Copyright Cengage Learning. Powered by Cognero. Page 8
