GLOBAL TOURISM STRATEGY
THE INDUSTRY BLUEPRINT: TERM 1
DISTINCTION SERIES: VOLUME III
CORE KNOWLEDGE DOMAINS:
● THE TOURIST PROFILE: Segmentation by Purpose of Visit (POV) & Psychographics.
● INFRASTRUCTURE & TRANSPORT: Multi-modal analysis of Air, Land, and Sea.
● THE SECTOR MATRIX: Inter-dependency of Accommodation, F&B, and Attractions.
● MAP WORK & GATEWAYS: Identification of South African & International Entry Hubs.
● DOMESTIC TOURISM: Strategic analysis of the "Sho’t Left" Economic Model.
[CENTERED SECTION] CURRICULUM: GRADE 10 TOURISM (TERM 1)
REFERENCE: ACE IT! / OXFORD ALIGNED
AUTHOR: NIGHTBORN STRATEGIC ASSETS
"To travel is to possess the world. To study it is to control it."
THE INDUSTRY BLUEPRINT: TERM 1
DISTINCTION SERIES: VOLUME III
CORE KNOWLEDGE DOMAINS:
● THE TOURIST PROFILE: Segmentation by Purpose of Visit (POV) & Psychographics.
● INFRASTRUCTURE & TRANSPORT: Multi-modal analysis of Air, Land, and Sea.
● THE SECTOR MATRIX: Inter-dependency of Accommodation, F&B, and Attractions.
● MAP WORK & GATEWAYS: Identification of South African & International Entry Hubs.
● DOMESTIC TOURISM: Strategic analysis of the "Sho’t Left" Economic Model.
[CENTERED SECTION] CURRICULUM: GRADE 10 TOURISM (TERM 1)
REFERENCE: ACE IT! / OXFORD ALIGNED
AUTHOR: NIGHTBORN STRATEGIC ASSETS
"To travel is to possess the world. To study it is to control it."
