PUR 3000 EXAM 1 UF QUESTIONS AND
CORRECT ANSWERS
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Practice questions for this set
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Co-founder of Burson-Marsteller
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1 PR definition 2 Harold Burson
3 Samuel Adams 6 PR techniques 4 PR process
Don't know?
Terms in this set (59)
PR definition strategic communication that builds mutually
beneficial relationships between organizations
and the publics
, marketing define umbrella strategy (includes PR and advertising)
advertising define paid media, controlled message, sale focused
PR earned media, relationship and reputation
focused
PR process research, planning, strategy, implementation,
evaluation
transparency ethical cornerstone of PR
crowdsource obtain (information or input into a particular task
or project) by enlisting the services of a number
of people, either paid or unpaid, typically via the
Internet.
90-10 rule 90% of good public relations should be
determined by what an organization does, and
about 10% by what they say
journalism prioritizes.. objectivity
objectivity state of being free from the influence of personal
feelings or opinions in considering and
representing facts
pr prioritizes..... advocacy
Samuel Adams goal mobilize public opinion against England
Samuel Adams 6 PR techniques organizing action, using symbols, memorable
slogans, staged events, telling your side first,
sustained saturation campaigns
CORRECT ANSWERS
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Co-founder of Burson-Marsteller
Choose an answer
1 PR definition 2 Harold Burson
3 Samuel Adams 6 PR techniques 4 PR process
Don't know?
Terms in this set (59)
PR definition strategic communication that builds mutually
beneficial relationships between organizations
and the publics
, marketing define umbrella strategy (includes PR and advertising)
advertising define paid media, controlled message, sale focused
PR earned media, relationship and reputation
focused
PR process research, planning, strategy, implementation,
evaluation
transparency ethical cornerstone of PR
crowdsource obtain (information or input into a particular task
or project) by enlisting the services of a number
of people, either paid or unpaid, typically via the
Internet.
90-10 rule 90% of good public relations should be
determined by what an organization does, and
about 10% by what they say
journalism prioritizes.. objectivity
objectivity state of being free from the influence of personal
feelings or opinions in considering and
representing facts
pr prioritizes..... advocacy
Samuel Adams goal mobilize public opinion against England
Samuel Adams 6 PR techniques organizing action, using symbols, memorable
slogans, staged events, telling your side first,
sustained saturation campaigns
