MBA 705 Organizational Strategies and
Policies McLaughlin LSUS Actual Exam
2026
What is business-to-business (B2B)?
The segment of electronic commerce whereby businesses utilize the internet to solicit
transactions from each other
What is business-to-consumer (B2C)?
The segment of electronic commerce whereby businesses utilize the internet to solicit
transactions from consumers, also known as E-tailing
What is business-to-government (B2G)?
The segment of electronic commerce whereby businesses utilize the internet to solicit
transactions from government entities
What are clicks and bricks?
The simultaneous application of both electronic ("clicks") and traditional ("bricks") forms
of commerce
What is commoditization?
A process whereby firms are having a more difficult time distinguishing their products
and services from those of their rivals
What is culture?
A society's generally accepted values, traditions, and patterns of behavior
What is E-tailing?
Another term for B2c
What are economies of scale?
The decline in unit costs of a product or service that occurs as the absolute volume of
production increases
What is environmental scanning?
MBA 705
, MBA 705
The systematic collection and analysis of information about relevant micro
environmental trends
What are some benefits of environmental scanning?
An increased general awareness of environmental changes, better strategic planning
and decision-making, greater effectiveness in governmental matter, more effective
diversification and resource allocation decisions
What is information asymmetry?
When one party has information that another does not have
What is information symmetry?
When all parties to a transaction share the same information concerning that transaction
What is mass customization?
The ability to individualize product and service offerings to meet specific buyer needs;
enabled by technology
What is mobile commerce (m-commerce)?
Transactions conducted in an entirely wireless environment, such as using a
smartphone to both purchase and download an airline ticket or piece of music
What is outsourcing?
Contracting out a form's noncore, non-revenue-producing activities to other
organizations primarily to reduce costs
What are partnerships?
Contractual relationships with enterprises outside the organization
What is self-reference criterion?
The unconscious reference to one's own cultural values as a standard of judgement
What are societal values?
Concepts and beliefs that members of a society tend to hold in high esteem
What are social forces within microenvironmental forces?
Societal values, trends, traditions, religious practices, and concern for the environment
What is an example of social forces?
Consumers "super size" at record rates while demanding healthier foods; fast food
restaurants "supersizing" their meal combinations or expanding their menus to include
grilled items and salads
MBA 705