MKTG REAL EXAM 200 QUESTIONS AND CORRECT ANSWERS|
GRADE A+.
Fame-us is a talent hunt agency focusing on the youth looking to enter
Hollywood. As part of their marketing strategy, Fame-us generate time
and place utility by:
a. creating a nationwide advertising campaign to attract applicants.
b. launching roadshows across cities and conduct talent hunts at
campuses during Thanksgiving.
c. endorsing their services using famous celebrities from Hollywood.
d. opening a well-equipped studio with pre and post-production
facilities. - ANSWER- B
Creating utility is the responsibility of the production function.
a. place
b. form
c. time
d. ownership - ANSWER- B
Which of the following is true regarding marketing?
a. The marketing concept emphasizes creating and maintaining
short-term successful relationships with customers and
suppliers.
b. Marketing encompasses such a broad scope of activities and ideas
that settling on one definition is often difficult.
c. Marketing refers to an activity in which two or more parties give
something of value to each other to satisfy perceived needs.
d. The marketing concept is a belief that consumers will resist
purchasing nonessential goods and services. - ANSWER- B
The basic objective of place marketing is to:
a. attract visitors or new businesses to a particular area.
b. influence others to accept the goals of the sponsoring organization.
c. convince people to attend a sporting or cultural event.
d. bring to the attention of the public some charitable issue. - ANSWER- A
,Wild Escape advertises jungle safaris, chimpanzee tracking, and gorilla
tracking tours. This is an example of .
a. form utility creation
b. place marketing
c. organization utility
d. sports marketing - ANSWER- B
The Tour de Cure is a bicycle ride, not a race, to raise money for the
American Diabetes Association and is held in 40 states nationwide. This is
an example of:
a. event marketing.
b. organization marketing.
c. person marketing.
d. place marketing. - ANSWER- A
Many hotel chains offer free stays and other perks to repeat customers.
This is an example of:
a. relationship marketing.
b. transaction-based marketing.
c. interactive marketing.
d. social marketing. - ANSWER- A
An example of interactive marketing would be:
a. a customer creating their own products, as in the case of Subway or
Build-a- Bear.
b. an intermediary wholesaler who links sale of goods from
manufacturer to consumer.
c. buyer-seller communication through the Internet and virtual reality
kiosks.
d. sponsoring local sports teams. - ANSWER- C
Interactive marketing refers to:
a. sequential marketing efforts beginning with frontline
salespersons and proceeding to detailed instructions by a
technical expert.
b. marketing efforts vis-a-vis interactive programs where customers can
post their queries directly to the management.
c. buyer-seller communications in which the customer controls the
amount and type of information received from a marketer.
d. software-controlled marketing strategy which uses central databases
to segment the market on various demographic and psychographic
factors. - ANSWER- C
,Mobile marketing refers to:
, a. running promotional campaigns on transport media like trains and
airplanes.
b. marketing messages transmitted via wireless technology.
c. promoting associated products or services alongside mobile
technologies.
d. the use of online social media as a communications channel for
marketing messages. - ANSWER- B
Sally Myers, head of marketing at Sally's Salon, serviced six new
customers over the past two weeks. Through a feedback form, Sally learnt
that all of them had acted upon the opinions of their friends and family
members. What Sally encountered is an example of:
a. transaction-based marketing.
b. sales orientation.
c. marketing myopia.
d. buzz marketing. - ANSWER- D
The group of people to whom a firm directs its marketing efforts and
ultimately its merchandise is known as its market.
a. undifferentiated
b. unsegmented
c. mass
d. target - ANSWER- D
In marketing, the term product:
a. refers only to tangible items that can be seen, tasted, or touched.
b. refers to a broad concept encompassing the satisfaction of consumer
needs.
c. limits itself to include goods alone.
d. excludes package design, brand name, or warranty from its
purview. - ANSWER- B
A motive is an inner state that directs a person to create:
a. equilibrium between the actual and desired states.
b. excitement in attaining the need satisfaction.
c. equity between the cost and benefits of the need satisfaction.
d. a sense of cognitive dissonance in the process of need satisfaction. -
ANSWER- A
In a marketing context, the immediate or expected change in consumer
behavior that results from experience is called a .
a. drive
GRADE A+.
Fame-us is a talent hunt agency focusing on the youth looking to enter
Hollywood. As part of their marketing strategy, Fame-us generate time
and place utility by:
a. creating a nationwide advertising campaign to attract applicants.
b. launching roadshows across cities and conduct talent hunts at
campuses during Thanksgiving.
c. endorsing their services using famous celebrities from Hollywood.
d. opening a well-equipped studio with pre and post-production
facilities. - ANSWER- B
Creating utility is the responsibility of the production function.
a. place
b. form
c. time
d. ownership - ANSWER- B
Which of the following is true regarding marketing?
a. The marketing concept emphasizes creating and maintaining
short-term successful relationships with customers and
suppliers.
b. Marketing encompasses such a broad scope of activities and ideas
that settling on one definition is often difficult.
c. Marketing refers to an activity in which two or more parties give
something of value to each other to satisfy perceived needs.
d. The marketing concept is a belief that consumers will resist
purchasing nonessential goods and services. - ANSWER- B
The basic objective of place marketing is to:
a. attract visitors or new businesses to a particular area.
b. influence others to accept the goals of the sponsoring organization.
c. convince people to attend a sporting or cultural event.
d. bring to the attention of the public some charitable issue. - ANSWER- A
,Wild Escape advertises jungle safaris, chimpanzee tracking, and gorilla
tracking tours. This is an example of .
a. form utility creation
b. place marketing
c. organization utility
d. sports marketing - ANSWER- B
The Tour de Cure is a bicycle ride, not a race, to raise money for the
American Diabetes Association and is held in 40 states nationwide. This is
an example of:
a. event marketing.
b. organization marketing.
c. person marketing.
d. place marketing. - ANSWER- A
Many hotel chains offer free stays and other perks to repeat customers.
This is an example of:
a. relationship marketing.
b. transaction-based marketing.
c. interactive marketing.
d. social marketing. - ANSWER- A
An example of interactive marketing would be:
a. a customer creating their own products, as in the case of Subway or
Build-a- Bear.
b. an intermediary wholesaler who links sale of goods from
manufacturer to consumer.
c. buyer-seller communication through the Internet and virtual reality
kiosks.
d. sponsoring local sports teams. - ANSWER- C
Interactive marketing refers to:
a. sequential marketing efforts beginning with frontline
salespersons and proceeding to detailed instructions by a
technical expert.
b. marketing efforts vis-a-vis interactive programs where customers can
post their queries directly to the management.
c. buyer-seller communications in which the customer controls the
amount and type of information received from a marketer.
d. software-controlled marketing strategy which uses central databases
to segment the market on various demographic and psychographic
factors. - ANSWER- C
,Mobile marketing refers to:
, a. running promotional campaigns on transport media like trains and
airplanes.
b. marketing messages transmitted via wireless technology.
c. promoting associated products or services alongside mobile
technologies.
d. the use of online social media as a communications channel for
marketing messages. - ANSWER- B
Sally Myers, head of marketing at Sally's Salon, serviced six new
customers over the past two weeks. Through a feedback form, Sally learnt
that all of them had acted upon the opinions of their friends and family
members. What Sally encountered is an example of:
a. transaction-based marketing.
b. sales orientation.
c. marketing myopia.
d. buzz marketing. - ANSWER- D
The group of people to whom a firm directs its marketing efforts and
ultimately its merchandise is known as its market.
a. undifferentiated
b. unsegmented
c. mass
d. target - ANSWER- D
In marketing, the term product:
a. refers only to tangible items that can be seen, tasted, or touched.
b. refers to a broad concept encompassing the satisfaction of consumer
needs.
c. limits itself to include goods alone.
d. excludes package design, brand name, or warranty from its
purview. - ANSWER- B
A motive is an inner state that directs a person to create:
a. equilibrium between the actual and desired states.
b. excitement in attaining the need satisfaction.
c. equity between the cost and benefits of the need satisfaction.
d. a sense of cognitive dissonance in the process of need satisfaction. -
ANSWER- A
In a marketing context, the immediate or expected change in consumer
behavior that results from experience is called a .
a. drive
