ANSWERS GRADED A+
◉ Brokerages have traditionaly used technology for operational reasons.
Identify three other areas where brokers have found that technology can
be beneficial. Answer: 1. Enhance profitability
2. Build client relationships
3. Improve effectiveness
◉ Identify, using example, how technology can enhance profitability.
Answer: An advantage of technology is a reduction in labour Costa as a
percentage of total revenue. This may be the result of reduction in the
number of employees required to maintain production, or by improving
the ability of existing brokers to generate revenue.
◉ Identify how technologies can significantly improve the marketing
effectiveness of a brokerage. Answer: By creating a faster response to
the client. Modern database technology enable brokerages to identify
specifically who is buying insurance from them and who their most
effective brokers are.
◉ Identify three ways modern database technology can assist a
brokerage in it's marketing efforts. Answer: 1. It enables brokers to
target the most appropriate market segments and to create relationships
with clients.
, 2. Enables them to enhance the relationships with existing clients by
providing them with the information to predict future insurance needs.
3. Marketing efforts can be very focused and refined, resulting in a
higher return on investment of both time and marketing dollars.
◉ Brokerage office procedures are affected in several ways by
technology, and technology needs to work for the brokerage and not the
other way around. Identify three ways or areas where technology can
improve effectiveness in a brokerage. Answer: 1. Reduces administrative
tasks, and frees producers to do what they do best: sell insurance and
service clients
2. Technology helps standardize office procedures such as abeyance
processes and file documentation.
3. Follow-up activities are better coordinated and the potential for errors
and omissions will be reduced.
◉ Brokerages must make their technology decisions based on their
strategic plan, and must define their business processes, functions and
technology requirements in clear terms, It is important for a brokerage to
understand its current and future business needs when choosing
hardware and software, as it can rapidly become obsolete as
technological innovations progresses. Identify seven areas an effective