Test Bank
Critical Media Studies An Introduction,
Brian Ott, Robert Mack
2nd Edition
, Test Bank Chapter 1: Introduction to Critical Media Studies
MATCHING
Instructors will need to randomize the order of terms when constructing an exam.
1. medium e. ‘middle’, or that which comes between two things
2. mass media i. technologies that reach a large, distant, anonymous audience
3. postmodernity b. historical period characterized by the rise of informationalism
4. convergence g. tendency of media to share a common, integrated platform
5. mobility j. capacity of an object to be moved from place to place with ease
6. fragmentation c. splintering of audiences into highly specialized taste cultures
7. globalization h. set of forces that threaten the autonomy of the nation-state
8. simulation f. the generation by models of a real without origin or reality
9. socialization a. process that shapes both what and how we know
10. theory d. an ‘optic’ or way of seeing, explaining, and interpreting
MULTIPLE CHOICE
1. Which of the following ways of acquiring knowledge involves direct sensory experience?
a. somatic
b. symbolic
c. episodic
d. thematic
2. Medius, the Latin word for medium, means which of the following?
a. communication
b. technology
c. middle
d. mass
3. Which set of terms best characterizes the audience for mass media?
a. large, distant, and specified
b. large, distant, and anonymous
c. large, immediate, and specified
d. large, immediate, and anonymous
4. Who invented movable-type, mechanical printing in 1450?
a. Thomas Edison
b. Benjamin Franklin
, c. Philo T. Farnsworth
d. Johannes Gutenberg
5. Who is credited with applying for the first television patent in 1927?
a. Thomas Edison
b. Benjamin Franklin
c. Philo T. Farnsworth
d. Johannes Gutenberg
6. What is that name for the historical epoch that began to emerge in the 1960s?
a. Paleozoic
b. capitalism
c. industrialism
d. postmodernity
7. Which of the following is not a characteristic of postmodernity?
a. customization
b. manufacturing
c. informationalism
d. flexible accumulation
8. Which of the following concepts is associated with de-massification?
a. convergence
b. fragmentation
c. globalization
d. simulation
9. Which of the following concepts accounts for the increasing specialization of media content?
a. convergence
b. fragmentation
c. globalization
d. simulation
10. Which of the following concepts describes the hybridization of formerly distinct media?
a. convergence
b. fragmentation
c. globalization
d. simulation
11. Which of the following concepts represents a challenge to the autonomy of the nation-state?
e. convergence
f. fragmentation
g. globalization
h. simulation
12. Which concept describes the media’s capacity to shape both what and how audiences know?
a. simulation
b. globalization
, c. socialization
d. fragmentation
13. Which of the following concepts best describes the central attitude of critical studies?
a. skeptical
b. humanistic
c. political
d. social justice
14. Which of the following concepts best describes the central approach of critical studies?
a. skeptical
b. humanistic
c. political
d. social justice
15. Which dimension of critical studies reflects a hermeneutics of suspicion?
a. attitude
b. approach
c. assessment
d. ambition
ESSAY QUESTIONS
1. Identify and explain the five key trends animating mass media in postmodernity.
2. Identify and explain the central attitude, approach, assessment, and ambition of critical studies.
Critical Media Studies An Introduction,
Brian Ott, Robert Mack
2nd Edition
, Test Bank Chapter 1: Introduction to Critical Media Studies
MATCHING
Instructors will need to randomize the order of terms when constructing an exam.
1. medium e. ‘middle’, or that which comes between two things
2. mass media i. technologies that reach a large, distant, anonymous audience
3. postmodernity b. historical period characterized by the rise of informationalism
4. convergence g. tendency of media to share a common, integrated platform
5. mobility j. capacity of an object to be moved from place to place with ease
6. fragmentation c. splintering of audiences into highly specialized taste cultures
7. globalization h. set of forces that threaten the autonomy of the nation-state
8. simulation f. the generation by models of a real without origin or reality
9. socialization a. process that shapes both what and how we know
10. theory d. an ‘optic’ or way of seeing, explaining, and interpreting
MULTIPLE CHOICE
1. Which of the following ways of acquiring knowledge involves direct sensory experience?
a. somatic
b. symbolic
c. episodic
d. thematic
2. Medius, the Latin word for medium, means which of the following?
a. communication
b. technology
c. middle
d. mass
3. Which set of terms best characterizes the audience for mass media?
a. large, distant, and specified
b. large, distant, and anonymous
c. large, immediate, and specified
d. large, immediate, and anonymous
4. Who invented movable-type, mechanical printing in 1450?
a. Thomas Edison
b. Benjamin Franklin
, c. Philo T. Farnsworth
d. Johannes Gutenberg
5. Who is credited with applying for the first television patent in 1927?
a. Thomas Edison
b. Benjamin Franklin
c. Philo T. Farnsworth
d. Johannes Gutenberg
6. What is that name for the historical epoch that began to emerge in the 1960s?
a. Paleozoic
b. capitalism
c. industrialism
d. postmodernity
7. Which of the following is not a characteristic of postmodernity?
a. customization
b. manufacturing
c. informationalism
d. flexible accumulation
8. Which of the following concepts is associated with de-massification?
a. convergence
b. fragmentation
c. globalization
d. simulation
9. Which of the following concepts accounts for the increasing specialization of media content?
a. convergence
b. fragmentation
c. globalization
d. simulation
10. Which of the following concepts describes the hybridization of formerly distinct media?
a. convergence
b. fragmentation
c. globalization
d. simulation
11. Which of the following concepts represents a challenge to the autonomy of the nation-state?
e. convergence
f. fragmentation
g. globalization
h. simulation
12. Which concept describes the media’s capacity to shape both what and how audiences know?
a. simulation
b. globalization
, c. socialization
d. fragmentation
13. Which of the following concepts best describes the central attitude of critical studies?
a. skeptical
b. humanistic
c. political
d. social justice
14. Which of the following concepts best describes the central approach of critical studies?
a. skeptical
b. humanistic
c. political
d. social justice
15. Which dimension of critical studies reflects a hermeneutics of suspicion?
a. attitude
b. approach
c. assessment
d. ambition
ESSAY QUESTIONS
1. Identify and explain the five key trends animating mass media in postmodernity.
2. Identify and explain the central attitude, approach, assessment, and ambition of critical studies.
