Kenneth Laudon, Jane Laudon
Complete Chapters| Verified Questions & Correct Answers|
Exam Preparation Q&As| A+ PASS
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, Chapter 1 Information Systems in Global Business Today
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1) The six important business objectives of information technology are new products, services, and b
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usiness models; customer and supplier intimacy; survival; competitive advantage; operational excell
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ence; and ws
A) improved flexibility. ws
B) improved decision making. ws ws
C) improved business practices. ws ws
D) improved efficiency. ws
E) improved business value. ws ws
Answer: B Page Ref: 13 Difficulty: Easy AACSB:
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Information technology CASE: Concept
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LO: 1.1: How are information systems transforming business, and why are they so essential for running and
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managing a business today? ws ws ws
2) Verizon Corporation's use of a Web-based digital dashboard to provide managers with precise real-
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time information illustrates which business objective?
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A) improved flexibility ws
B) improved decision making ws ws
C) competitive advantage ws
D) survival
E) customer and supplier intimacy Answer: B ws ws ws ws ws ws
Page Ref: 15 Difficulty: Difficult
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AACSB: Information technology CASE: Synthesis
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LO: 1.1: How are information systems transforming business, and why are they so essential for running and
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managing a business today? ws ws ws
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,3) Which of the following choices may lead to competitive advantage?
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1. new products, services, and business models; 2. charging less for superior products; 3. responding to cust
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omers in real time?
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A) 1 only ws
B) 1 and 2 ws ws
C) 2 and 3 ws ws
D) 1 and 3 ws ws
E) 1, 2, and 3 Answer: D Page Ref: 15
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Difficulty: Difficult ws
AACSB: Analytical thinking C ws ws ws
ASE: Application
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LO:
1.1: How are information systems transforming business, and why are they so essential for r
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unning and managing a business today?
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4) The use of information systems because of necessity describes the business objective of
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A) operational excellence. ws
B) improved business practices. ws ws
C) competitive advantage. ws
D) improved flexibility. ws
E) survival.
Answer: E Page Ref: 15 D ws ws ws ws ws
ifficulty: Moderate
AACSB: Information technology CASE: Concept
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LO:
1.1: How are information systems transforming business, and why are they so essential for ru
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nning and managing a business today?
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, 5) The Mandarin Oriental hotel's use of computer systems to keep track of guests' preferences is an ex
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ample of ws
A) improved flexibility. ws
B) improved decision making. ws ws
C) improved efficiency. ws
D) customer and supplier intimacy. ws ws ws
E) operational excellence. ws
Answer: D Page Ref: 14 Difficu
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lty: Moderate
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AACSB: Information technology CASE: Application
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LO:
1.1: How are information systems transforming business, and why are they so essential for ru
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nning and managing a business today?
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6) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use of in
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formation systems to achieve which business objective?
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A) improved efficiency ws
B) customer and supplier intimacy ws ws ws
C) survival
D) competitive advantage ws
E) improved decision making Answer: C ws ws ws ws ws
Page Ref: 15 Difficulty: Moderate
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AACSB: Information technology CASE: Application
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LO:
1.1: How are information systems transforming business, and why are they so essential for ru
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nning and managing a business today?
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7) Which of the following objectives best describes the business strategy behind the technologies i
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mplemented by the San Francisco Giants, as discussed in the chapter case?
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A) customer and supplier intimacy ws ws ws
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