Basic Marketing exam 1 (USF-Biswas) {LATEST update} QUESTIONS AND ANSWERS 100% CORRECT

Basic Marketing exam 1 (USF-Biswas)
{LATEST 2026 -2027 update} QUESTIONS
AND ANSWERS 100% CORRECT


Build (BCG) - correct answer Star or potential to be a star




Hold (BCG) - correct answer Cash cow - keep doing what you're doing




Harvest (BCG) - correct answer getting whatever you can out of the product


- problem child


- dogs




Divest (BCG) - correct answer stop production or sales


- pc or dogs




Target market - correct answer different company appeal to diff groups

, Nich positioning - correct answer focus on small market segment




5 steps to decision making / consumers behavior - correct answer - identify /


recognize needs


- info search


- evaluate alternatives


- purchase


- post purchase




Maslov's Hierarchy of Needs - correct answer - physiological


- safety


- social


- esteem


- self-actualization