UF MAR3023 EXAM 1 {LATEST 2026 -2027
update} QUESTIONS AND ANSWERS 100%
CORRECT
Popular macro-marketing strategies - correct answer Creating (value, relationships),
segmenting markets, and identifying opportunities
Value - correct answer difference between what you have to pay versus what your
getting in return (value meal)
Market opportunity - correct answer where circumstances and timing meet to create
strategic windows
Core competencies - correct answer things a firm does well
Warren Buffet - correct answer Berkshire Hathaway
,Berkshire Hathaway - correct answer Geico, Heinz, Dairy Queen, Fruit of the Loom
Pepsi - correct answer Mountain Dew, 7UP, Sobe, Aquafina, Frito Lay, Tropicana,
Quaker, Gatorade
SWOT - correct answer Strengths, weakness, opportunity, threat
SBU - correct answer Strategic business unit: a division or unity within a larger parent
company
Origins of Marketing Strategy - correct answer Mission satement, coporate strategy,
business unit strategy, marketing strategy, 4 P's
, Social responsibility - correct answer an organizations obligation to maximize its
positive impact and minimize its negative impact on society
-can generate positive publicity
-promotes goodwill
-attracts potential customers and employees
-generates indirect long term benefits such as greater employee commitment and
improved business performance
Marketing citizenship - correct answer accomplished when a firm fulfills the
economic, legal, ethical and philanthropic social responsibilities expected by
stakeholders
Pyramid of corporate social responsibility - correct answer (top to bottom)
philanthropic, ethical, legal, economic
update} QUESTIONS AND ANSWERS 100%
CORRECT
Popular macro-marketing strategies - correct answer Creating (value, relationships),
segmenting markets, and identifying opportunities
Value - correct answer difference between what you have to pay versus what your
getting in return (value meal)
Market opportunity - correct answer where circumstances and timing meet to create
strategic windows
Core competencies - correct answer things a firm does well
Warren Buffet - correct answer Berkshire Hathaway
,Berkshire Hathaway - correct answer Geico, Heinz, Dairy Queen, Fruit of the Loom
Pepsi - correct answer Mountain Dew, 7UP, Sobe, Aquafina, Frito Lay, Tropicana,
Quaker, Gatorade
SWOT - correct answer Strengths, weakness, opportunity, threat
SBU - correct answer Strategic business unit: a division or unity within a larger parent
company
Origins of Marketing Strategy - correct answer Mission satement, coporate strategy,
business unit strategy, marketing strategy, 4 P's
, Social responsibility - correct answer an organizations obligation to maximize its
positive impact and minimize its negative impact on society
-can generate positive publicity
-promotes goodwill
-attracts potential customers and employees
-generates indirect long term benefits such as greater employee commitment and
improved business performance
Marketing citizenship - correct answer accomplished when a firm fulfills the
economic, legal, ethical and philanthropic social responsibilities expected by
stakeholders
Pyramid of corporate social responsibility - correct answer (top to bottom)
philanthropic, ethical, legal, economic
