UF MAR3023 EXAM 1 {LATEST 2026 -2027
update} QUESTIONS AND ANSWERS 100%
CORRECT
Marketing - correct answer Activity of creating, communicating, delivering and
exchanging offerings that benefit the organization, its stakeholders, and society at
large.
Environmental Forces - correct answer Uncontrollable forces in a marketing decision
involving social, economic, technological, competitive, and regulatory forces.
Market - correct answer People with the ability and desire to buy a specific offering.
Marketing Mix - correct answer Factors that the marketing manager can control, such
as price, product, promotion, and place, that can be used to solve a marketing problem.
,Target Market - correct answer Specific group(s) of potential consumers toward which
an organization directs its marketing program.
Customer Value - correct answer Unique combination of benefits received by targeted
buyers that includes quality, convenience, on-time delivery, and before/after-sale
service at specific price.
Marketing Program - correct answer Plan that integrates the marketing mix to provide
goods, services, or ideas to prospective buyers.
Relationship Marketing - correct answer Links organization to its individual
customers, employees, suppliers and other partners for mutual long-term benefits.
Customer Relationship Management (CRM) - correct answer Process of identifying
prospective buyers, understanding them intimately, and developing favorable long-
, term perceptions of the organization and its offerings so that buyers will choose them
in the marketplace.
Market Orientation - correct answer Organization that focuses its efforts on:
1. Continuously collecting information about customer's needs
2. Sharing this info across all departments
3. Using info to create customer value
(Organization wide)
Marketing Concept - correct answer Idea that organization should strive to satisfy
needs of customers while trying to achieve the organization's goals.
Customer Experience - correct answer Internal response that customers have to all
aspects of an organization and its offering.
update} QUESTIONS AND ANSWERS 100%
CORRECT
Marketing - correct answer Activity of creating, communicating, delivering and
exchanging offerings that benefit the organization, its stakeholders, and society at
large.
Environmental Forces - correct answer Uncontrollable forces in a marketing decision
involving social, economic, technological, competitive, and regulatory forces.
Market - correct answer People with the ability and desire to buy a specific offering.
Marketing Mix - correct answer Factors that the marketing manager can control, such
as price, product, promotion, and place, that can be used to solve a marketing problem.
,Target Market - correct answer Specific group(s) of potential consumers toward which
an organization directs its marketing program.
Customer Value - correct answer Unique combination of benefits received by targeted
buyers that includes quality, convenience, on-time delivery, and before/after-sale
service at specific price.
Marketing Program - correct answer Plan that integrates the marketing mix to provide
goods, services, or ideas to prospective buyers.
Relationship Marketing - correct answer Links organization to its individual
customers, employees, suppliers and other partners for mutual long-term benefits.
Customer Relationship Management (CRM) - correct answer Process of identifying
prospective buyers, understanding them intimately, and developing favorable long-
, term perceptions of the organization and its offerings so that buyers will choose them
in the marketplace.
Market Orientation - correct answer Organization that focuses its efforts on:
1. Continuously collecting information about customer's needs
2. Sharing this info across all departments
3. Using info to create customer value
(Organization wide)
Marketing Concept - correct answer Idea that organization should strive to satisfy
needs of customers while trying to achieve the organization's goals.
Customer Experience - correct answer Internal response that customers have to all
aspects of an organization and its offering.
