MAR3023 Exam 3 (Brady - FSU) {LATEST
2026 -2027 update} QUESTIONS AND
ANSWERS 100% CORRECT
What are Logos? - correct answer Mental shortcuts for the brand, often have hidden
messages
What are the 3 Levels of Brand Loyalty? - correct answer 1. Recognition- buyer is
aware of brand and considered it as alternative if preferred brand is not available
(Southern Tide)
2. Preference (Ralph Lauren)
3. Insistence- product is strongly preferred and will not accept substitute (Double Stuf
Oreos)
** my examples, think of your own personal ones
What is Brand Equity and its 4 Components? - correct answer The value of a brand
,1. Brand Name Awareness
2. Perceived Brand Loyalty
3. Brand Associations
4. Brand Loyalty
What are the 3 Branding Policies? - correct answer 1. Family Brands (Heinz sauces)
2. Individual Brands (particular type of sauce)
3. Private Label Brands (store's generic sauces- Great Value)
Manufacturer vs. Store brands - correct answer Most people believe the quality of
store brand is same as the manufacturer (except for beverages)
What is Brand Stretching? - correct answer Using established brand in unrelated
market (Ex- Yamaha makes motors, and now instruments too)
, What is Co-Branding? - correct answer When two brands are represented together
(ex- Hershey's and Betty Crocker's brownies)
What are Genericized Brands? - correct answer Company names represents entire
product category (Kleenex, Zamboni, Band-Aid)
What are the Estimated Losses from Brand Counterfeits? - correct answer 250-350
BILLION (ex- fake Louis Vutton or Ray Bans)
What is Packaging? - correct answer Development of container and graphic design for
a product, which gets the customer's attention and sends signals about product
attributes and quality
What Fraction of Decision Making is based on Packaging? - correct answer 1/3
2026 -2027 update} QUESTIONS AND
ANSWERS 100% CORRECT
What are Logos? - correct answer Mental shortcuts for the brand, often have hidden
messages
What are the 3 Levels of Brand Loyalty? - correct answer 1. Recognition- buyer is
aware of brand and considered it as alternative if preferred brand is not available
(Southern Tide)
2. Preference (Ralph Lauren)
3. Insistence- product is strongly preferred and will not accept substitute (Double Stuf
Oreos)
** my examples, think of your own personal ones
What is Brand Equity and its 4 Components? - correct answer The value of a brand
,1. Brand Name Awareness
2. Perceived Brand Loyalty
3. Brand Associations
4. Brand Loyalty
What are the 3 Branding Policies? - correct answer 1. Family Brands (Heinz sauces)
2. Individual Brands (particular type of sauce)
3. Private Label Brands (store's generic sauces- Great Value)
Manufacturer vs. Store brands - correct answer Most people believe the quality of
store brand is same as the manufacturer (except for beverages)
What is Brand Stretching? - correct answer Using established brand in unrelated
market (Ex- Yamaha makes motors, and now instruments too)
, What is Co-Branding? - correct answer When two brands are represented together
(ex- Hershey's and Betty Crocker's brownies)
What are Genericized Brands? - correct answer Company names represents entire
product category (Kleenex, Zamboni, Band-Aid)
What are the Estimated Losses from Brand Counterfeits? - correct answer 250-350
BILLION (ex- fake Louis Vutton or Ray Bans)
What is Packaging? - correct answer Development of container and graphic design for
a product, which gets the customer's attention and sends signals about product
attributes and quality
What Fraction of Decision Making is based on Packaging? - correct answer 1/3
