MAR3023 UF EXAM 3 {LATEST 2026 -2027
update} QUESTIONS AND ANSWERS 100%
CORRECT
Sales office - correct answer manufacturer-owned wholesaler who does not carry
inventory
Channel captain - correct answer a manager who helps direct the activities of a whole
channel and tries to avoid or solve channel conflicts
Multinational marketing - correct answer different parts of the world need to be
treated differently
Network marketing - correct answer pyramid schemes
,Exclusive dealing - correct answer illegal trade agreement which forces a company to
only serve your product or not have access to your product at all
Cost leadership strategy - correct answer keep the costs, and hence prices, of a
product or service below those of competitors and to target many markets
Balance of trade - correct answer the difference between a country's total exports and
total imports
Brics countries - correct answer brazil, russia, india, china, south africa
Bottom of the pyramid - correct answer the least developed nations
Demographic sector - correct answer population size, age and income
,Multi-national or multi-domestic marketing - correct answer the company views the
world as being made up into different sectors & treats those sectors accordingly
International marketing - correct answer extending your domestic marketing efforts
into all countries the same way you do at home
Transnational or global marketing - correct answer the company sees the world as
one big market and searches for segments which cross national boundaries
Pure standardization - correct answer the company uses the same approach
everywhere
Mixed approach - correct answer the company goes into the country and observes
what they want to keep and change from the countries standard marketing approach
, Pure non-standardization - correct answer the company does everything differently in
every market
Product champion - correct answer the person who is willing to go to any length to
make sure the product or program moves forward
Non-store retailing - correct answer vending machines
The eu, nafta & other trade agreements are to help - correct answer economic
integration
Interactivity - correct answer refers to companies listening to customers and
responding to their needs
update} QUESTIONS AND ANSWERS 100%
CORRECT
Sales office - correct answer manufacturer-owned wholesaler who does not carry
inventory
Channel captain - correct answer a manager who helps direct the activities of a whole
channel and tries to avoid or solve channel conflicts
Multinational marketing - correct answer different parts of the world need to be
treated differently
Network marketing - correct answer pyramid schemes
,Exclusive dealing - correct answer illegal trade agreement which forces a company to
only serve your product or not have access to your product at all
Cost leadership strategy - correct answer keep the costs, and hence prices, of a
product or service below those of competitors and to target many markets
Balance of trade - correct answer the difference between a country's total exports and
total imports
Brics countries - correct answer brazil, russia, india, china, south africa
Bottom of the pyramid - correct answer the least developed nations
Demographic sector - correct answer population size, age and income
,Multi-national or multi-domestic marketing - correct answer the company views the
world as being made up into different sectors & treats those sectors accordingly
International marketing - correct answer extending your domestic marketing efforts
into all countries the same way you do at home
Transnational or global marketing - correct answer the company sees the world as
one big market and searches for segments which cross national boundaries
Pure standardization - correct answer the company uses the same approach
everywhere
Mixed approach - correct answer the company goes into the country and observes
what they want to keep and change from the countries standard marketing approach
, Pure non-standardization - correct answer the company does everything differently in
every market
Product champion - correct answer the person who is willing to go to any length to
make sure the product or program moves forward
Non-store retailing - correct answer vending machines
The eu, nafta & other trade agreements are to help - correct answer economic
integration
Interactivity - correct answer refers to companies listening to customers and
responding to their needs
