UCF MAR 3023 EXAM 2 REVIEW (STUDY
GUIDE/ QUIZZES) {LATEST 2026 -2027
update} QUESTIONS AND ANSWERS 100%
CORRECT
Conversion Rates - correct answer Percentage of consumers who buy a product after
viewing it.
Post-purchase - correct answer The final step of the consumer decision process is
postpurchase behavior. Marketers are particularly interested in post purchase
behavior because it entails actual rather than potential customers.
Extended Problem Solving - correct answer A purchase decision process during which
the consumer devotes considerable time and effort to analyzing alternatives; often
occurs when the consumer perceives that the purchase decision entails a lot of risk.
, Limited Problem Solving - correct answer Occurs during a purchase decision that
calls for, at most, a moderate amount of effort and time.
4 types of B2B Markets - correct answer Resellers, Institutions, Government, and
Manufacturers/Service Providers
Manufacturers - correct answer Manufacturers buy raw materials, components, and
parts that allow them to make and market their own goods and ancillary services.
Resellers - correct answer Marketing intermediaries that resell manufactured
products without significantly altering their form.
Institutions - correct answer Institutions, such as hospitals, educational organizations,
and religious organizations, also purchase all kinds of goods and services
GUIDE/ QUIZZES) {LATEST 2026 -2027
update} QUESTIONS AND ANSWERS 100%
CORRECT
Conversion Rates - correct answer Percentage of consumers who buy a product after
viewing it.
Post-purchase - correct answer The final step of the consumer decision process is
postpurchase behavior. Marketers are particularly interested in post purchase
behavior because it entails actual rather than potential customers.
Extended Problem Solving - correct answer A purchase decision process during which
the consumer devotes considerable time and effort to analyzing alternatives; often
occurs when the consumer perceives that the purchase decision entails a lot of risk.
, Limited Problem Solving - correct answer Occurs during a purchase decision that
calls for, at most, a moderate amount of effort and time.
4 types of B2B Markets - correct answer Resellers, Institutions, Government, and
Manufacturers/Service Providers
Manufacturers - correct answer Manufacturers buy raw materials, components, and
parts that allow them to make and market their own goods and ancillary services.
Resellers - correct answer Marketing intermediaries that resell manufactured
products without significantly altering their form.
Institutions - correct answer Institutions, such as hospitals, educational organizations,
and religious organizations, also purchase all kinds of goods and services
