MAR3023 UF EXAM 3 {LATEST 2026 -2027
update} QUESTIONS AND ANSWERS 100%
CORRECT
Sales office - correct answer manufacturer-owned wholesaler who does not carry
inventory
Channel captain - correct answer a manager who helps direct the activities of a whole
channel and tries to avoid or solve channel conflicts
Multinational marketing - correct answer different parts of the world need to be
treated differently
Network marketing - correct answer pyramid schemes
Exclusive dealing - correct answer illegal trade agreement which forces a company to
only serve your product or not have access to your product at all
,Cost leadership strategy - correct answer keep the costs, and hence prices, of a
product or service below those of competitors and to target many markets
Brand loyalist - correct answer has several favorite websites which they visit and
purchase from frequently
Chain markup pricing - correct answer same as demand-minus but with a longer
channel:
Manufacturer's price = [retail price/(1+%retailer markup)]/(1+% distributor's markup)
Covey's most important step - correct answer seek first to understand, then to be
understood
,Transnational marketing - correct answer companies view the world as one big
market and seek for segments that cut across national boundaries
Hunter-gatherers - correct answer people who do a ton of online research before
making large purchases
Core competencies - correct answer absolute advantages
Sustainable competitive advantage - correct answer an advantage relative to
competitors
Marketing myoptia - correct answer losing sight of long term goals due to tunnel
vision on the immediate future
, Sales branch - correct answer a type of wholesaler that is manufacture owned and
carries inventory
Market-based groupings - correct answer organizational groupings that use specific
customer segments (skis, snowboards, skateboards)
Demand-minus pricing - correct answer used by manufacturers to determine the
wholesale price
Assumptions of break-even analysis - correct answer every product is sold
Net square foot, stockturn rate & contribution per foot - correct answer all measure
retailer effectiveness
update} QUESTIONS AND ANSWERS 100%
CORRECT
Sales office - correct answer manufacturer-owned wholesaler who does not carry
inventory
Channel captain - correct answer a manager who helps direct the activities of a whole
channel and tries to avoid or solve channel conflicts
Multinational marketing - correct answer different parts of the world need to be
treated differently
Network marketing - correct answer pyramid schemes
Exclusive dealing - correct answer illegal trade agreement which forces a company to
only serve your product or not have access to your product at all
,Cost leadership strategy - correct answer keep the costs, and hence prices, of a
product or service below those of competitors and to target many markets
Brand loyalist - correct answer has several favorite websites which they visit and
purchase from frequently
Chain markup pricing - correct answer same as demand-minus but with a longer
channel:
Manufacturer's price = [retail price/(1+%retailer markup)]/(1+% distributor's markup)
Covey's most important step - correct answer seek first to understand, then to be
understood
,Transnational marketing - correct answer companies view the world as one big
market and seek for segments that cut across national boundaries
Hunter-gatherers - correct answer people who do a ton of online research before
making large purchases
Core competencies - correct answer absolute advantages
Sustainable competitive advantage - correct answer an advantage relative to
competitors
Marketing myoptia - correct answer losing sight of long term goals due to tunnel
vision on the immediate future
, Sales branch - correct answer a type of wholesaler that is manufacture owned and
carries inventory
Market-based groupings - correct answer organizational groupings that use specific
customer segments (skis, snowboards, skateboards)
Demand-minus pricing - correct answer used by manufacturers to determine the
wholesale price
Assumptions of break-even analysis - correct answer every product is sold
Net square foot, stockturn rate & contribution per foot - correct answer all measure
retailer effectiveness
