xiaomi Assignment

Introduction The international market has become very attractive to most company’s due to the opportunities to reduce costs and optimize the profits. The case applies to the Xiaomi smartphones manufacturer that is seeking to increase its market share across the globe. The target market of choice is the Chinese mobile phone sector that has a large customer base. The paper examines the competitiveness of the Chinese market for the expansion of Xiaomi Smartphone. Industry and Market Xiaomi is a Chinese electronics company headquartered in Beijing. The company operates across the globe and deals in designing, manufacturing/production, distribution, and selling of such electronics such as laptops, smartphones and many other gadgets (Horwitz, 2016). China, Xiaomi’s country of origin,