MAR 3023 EXAM I QUESTIONS AND CORRECT RATIONALES
Excellence cin cadvertising cand cpromotions cis cmost cneeded:
A. cWhen cyour cproducts cand cdistribution care cweak
B. cWhen cyour cproducts cand cdistribution care cstrong
C. cAt call ctimes
D. cAt cno ctime c- cCORRECT cANS✔✔B
Marketing cis cthe cbusiness cdiscipline cresponsible cfor:
A. cProduct cinnovation
B. cThe cdiffusion cof cinnovation
C. cProduct cinnovation cand cthe cdiffusion cof cinnovation
D. cNone cof cthe canswers clisted c- cCORRECT cANS✔✔C
The cfuture cof cthe cUnited cStates cand cCanada cdepends con ctheir:
A. cProduct cinnovation cskills
B. cService cinnovation cskills
C. cMarketing cskills
D. cDiffusion cof cinnovation cskills c- cCORRECT cANS✔✔C
Marketing cis cabout:
A. cTrading coff cbetween cincreased ccustomer csatisfaction cand cincreased cprofits
B. cIncreasing ccustomer csatisfaction, cwhich cin cturn cincreases cprofits
C. cIncreasing cboth ccustomer csatisfaction cand ccompany cprofits
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔B
The cfocus cof ccompanies cneeds cto cbe con cwinning:
A. cThe cproduct cinnovation crace
B. cThe cdistribution cinnovation crace
C. cBoth ca cand cb
D. cEither ca cor cb
E. cNone cof cthe canswers clisted c- cCORRECT cANS✔✔C
The cUnited cStates cmarket cis cno clonger cwhere cthe caction cis:
A. cBecause cit cis cno clonger cthe clargest ceconomy cin cthe cworld
B. cBecause cits ceconomy cis cshrinking cin csize
C. cBecause cit cis cgrowing cmuch cslower cthan cAsia
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔C
The cpresence cof cprice cand cquality cvariance cin cmarkets cmeans:
A. cMarkets care cnot cefficient
B. cMany cconsumers care cignorant
C. cA cfew csuppliers' cproducts cand cservices care cbest cbuys. cMost care cnot.
D.All cof cthe canswers clisted c- cCORRECT cANS✔✔C
Marketing cis:
A. cAbout cthe cinvention cof cnew cmarkets, cnew cproducts cand cnew cservices
,B. cAbout cthe cinvention cof cnew cways cof cdistributing cand creaching ccustomers
C. cAbout cresearching, cfinding, cunderstanding cand cmaking cnew cmarkets
D. cAbout ccreating cand cchanging cmarket cprocesses cthat cchange cmarkets
E. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔E
A cresponsibility cof cmarketers cis cto csell cnew cproducts cand cideas cto:
A. cTheir corganization
B. cTheir cexisting ccustomers
C. cNew ccustomers
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔D
Product cinnovation cand cthe cdiffusion cof cinnovation ccreate:
A. cCustomer csatisfaction
B. cProfits
C. cCapital
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔D
The cfirst cecological cdisaster cthat cdestroyed can cearly ctrading cempire coccurred cin:
A. cChina
B. cAfrica
C. cCentral cAmerica
D. cThe cMiddle cEast
E. cEurope c- cCORRECT cANS✔✔D
The cbiggest cexample cof cthe chumanizing, cwelfare ccreating cand ccivilizing cbenefits cof cworld ctrade cin cinventions cis:
A. cThe cInternet
B. cThe csteamship
C. cMoney
D. cAntibiotics c- cCORRECT cANS✔✔D
The cgood ccreated cby cglobal cfree ctrade cvastly coutweighs cthe cbad cit chas ccreated.
A. cThis cis ca cmatter cof copinion
B. cThis chas cbeen cestablished cby cthousands cof cyears cof cadvancing ccivilization cand cprosperity
C. cIs cthe csort cof cstatement cyou cwould cexpect cfrom ca cmarketing ctextbook
D. cThis cis csimply cnot ctrue c- cCORRECT cANS✔✔B
Adam cSmith cdescribed ca cprocess cwhere cwealth cis ccreated cby:
A. cSelling cand cbuying
B. cInvention
C. cThe cadditive ccombination cof ctrading cand cinvention
D. cThe cdynamic ccombination cof cselling, cbuying cand cinvention c- cCORRECT cANS✔✔A
For chow clong chas ctrading cdominated craiding cas ca cway cof cobtaining cwealth cand cpower?
A. cIt cis crelatively cnew
B. cFor ca cthousand cyears
C. cFor cthree cthousand cyears
D. cFor cfive cthousand cyears c- cCORRECT cANS✔✔A
When ca cnation's ctrading cability cdeclines:
A. cIt coften cresorts cto craiding
B. cPeople cblame cthe cleaders
C. cIt cis cbecause cit cbecomes coverconfident cand carrogant
D. cThe cwhole cculture closes cits cvitality cand cdeclines c- cCORRECT cANS✔✔D
The cBritish cTrading cEmpire creplaced:
A cThe cGerman cTrading cEmpire
B. cThe cSpanish cTrading cEmpire
C. cThe cFrench cTrading cEmpire
D. cNone cof cthe canswers clisted c- cCORRECT cANS✔✔A
Wealth cis ccreated cby:
A. cSelling cand cbuying
B. cInvention
C. cThe cadditive ccombination cof ctrading cand cinvention
D. cThe cdynamic ccombination cof cselling, cbuying cand cinvention c- cCORRECT cANS✔✔D
, Schumpeterian cwealth cis ccreated cby:
A. cSelling cand cbuying
B. cInvention
C. cThe cadditive ccombination cof ctrading cand cinvention
D. cThe cdynamic ccombination cof cselling, cbuying cand cinvention c- cCORRECT cANS✔✔B
How cmany ctimes chas cChina cclosed cdown cits ctrade cwith cthe cworld?
A. cOnce
B. cTwice
C. cThree ctimes
D. cFive ctimes c- cCORRECT cANS✔✔C
What cis cyet cto cfully creact cto cthe cextraordinary cchanges cin cdistribution cover cthe clast cfour cgenerations?
A. cOur ceconomy
B. cOur cspecies
C. cOur cculture
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔D
_______________ cleads cas cthe cinnovator cand cmass cmarket ctrendsetter cin creducing csupply cchain cand cdistribution ccosts.
A. cWalmart
B. cCanada
C. cGermany
D. cApple cComputer c- cCORRECT cANS✔✔A
What ccompetitive cadvantage cdoes cNorth cAmerica chave cthat cis cdiscussed cin cthis csection?
A. csuperior chigher ceducation csystem
B. cMost cof cthe cworld's ccapital
C. cA csuperior cdistribution csystem
D. cNone cof cthe canswers clisted c- cCORRECT cANS✔✔C
In cmany cparts cof cEurope ca csystem cof ctransportation cas cefficient cas cthat cof cancient cRome cwas cnot cpresent cuntil:
A. cThe c15th ccentury
B. cThe c17th ccentury
C. cThe c18th cor ceven c19th ccentury
D. cThe c19th cor ceven c20th ccentury c- cCORRECT cANS✔✔C
Walmart chas cincreased cthe cproductivity cof c.
A. cParts cof cthe cUnited cStates
B. cThe csupermarkets cin cthe cUnited cStates
C. cThe cwhole cof cthe cUnited cStates
D. cAmerican cworkers c- cCORRECT cANS✔✔C
The crefrigerated ccargo cship cwas cinvented cin cthe c.
A. c1860s
B. c1880s
C. c1900s
D. c1920s c- cCORRECT cANS✔✔B
Economic chistory cis chard con:
A. cThe ctimid cwho cdo cnot cwant cto crisk cchange
B. cThe cconservatives cwho cdo cnot cwant cchange
C. cThe clazy
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔D
What ccreated cthe cmixing cof ccultures?
A. cThe cinvention cof cbooks
B. cTrading croute ccrossroads
C. cIntermarriage cbetween ccultures
D. cGlobal cadvertising c- cCORRECT cANS✔✔B
___________ cproduction cmethods ccan cbe cmade cto cwork cin cregions cthat chave cbarely cprogressed cbeyond cthe cstage cof
cpeasantry.
A. cOlder
Excellence cin cadvertising cand cpromotions cis cmost cneeded:
A. cWhen cyour cproducts cand cdistribution care cweak
B. cWhen cyour cproducts cand cdistribution care cstrong
C. cAt call ctimes
D. cAt cno ctime c- cCORRECT cANS✔✔B
Marketing cis cthe cbusiness cdiscipline cresponsible cfor:
A. cProduct cinnovation
B. cThe cdiffusion cof cinnovation
C. cProduct cinnovation cand cthe cdiffusion cof cinnovation
D. cNone cof cthe canswers clisted c- cCORRECT cANS✔✔C
The cfuture cof cthe cUnited cStates cand cCanada cdepends con ctheir:
A. cProduct cinnovation cskills
B. cService cinnovation cskills
C. cMarketing cskills
D. cDiffusion cof cinnovation cskills c- cCORRECT cANS✔✔C
Marketing cis cabout:
A. cTrading coff cbetween cincreased ccustomer csatisfaction cand cincreased cprofits
B. cIncreasing ccustomer csatisfaction, cwhich cin cturn cincreases cprofits
C. cIncreasing cboth ccustomer csatisfaction cand ccompany cprofits
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔B
The cfocus cof ccompanies cneeds cto cbe con cwinning:
A. cThe cproduct cinnovation crace
B. cThe cdistribution cinnovation crace
C. cBoth ca cand cb
D. cEither ca cor cb
E. cNone cof cthe canswers clisted c- cCORRECT cANS✔✔C
The cUnited cStates cmarket cis cno clonger cwhere cthe caction cis:
A. cBecause cit cis cno clonger cthe clargest ceconomy cin cthe cworld
B. cBecause cits ceconomy cis cshrinking cin csize
C. cBecause cit cis cgrowing cmuch cslower cthan cAsia
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔C
The cpresence cof cprice cand cquality cvariance cin cmarkets cmeans:
A. cMarkets care cnot cefficient
B. cMany cconsumers care cignorant
C. cA cfew csuppliers' cproducts cand cservices care cbest cbuys. cMost care cnot.
D.All cof cthe canswers clisted c- cCORRECT cANS✔✔C
Marketing cis:
A. cAbout cthe cinvention cof cnew cmarkets, cnew cproducts cand cnew cservices
,B. cAbout cthe cinvention cof cnew cways cof cdistributing cand creaching ccustomers
C. cAbout cresearching, cfinding, cunderstanding cand cmaking cnew cmarkets
D. cAbout ccreating cand cchanging cmarket cprocesses cthat cchange cmarkets
E. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔E
A cresponsibility cof cmarketers cis cto csell cnew cproducts cand cideas cto:
A. cTheir corganization
B. cTheir cexisting ccustomers
C. cNew ccustomers
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔D
Product cinnovation cand cthe cdiffusion cof cinnovation ccreate:
A. cCustomer csatisfaction
B. cProfits
C. cCapital
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔D
The cfirst cecological cdisaster cthat cdestroyed can cearly ctrading cempire coccurred cin:
A. cChina
B. cAfrica
C. cCentral cAmerica
D. cThe cMiddle cEast
E. cEurope c- cCORRECT cANS✔✔D
The cbiggest cexample cof cthe chumanizing, cwelfare ccreating cand ccivilizing cbenefits cof cworld ctrade cin cinventions cis:
A. cThe cInternet
B. cThe csteamship
C. cMoney
D. cAntibiotics c- cCORRECT cANS✔✔D
The cgood ccreated cby cglobal cfree ctrade cvastly coutweighs cthe cbad cit chas ccreated.
A. cThis cis ca cmatter cof copinion
B. cThis chas cbeen cestablished cby cthousands cof cyears cof cadvancing ccivilization cand cprosperity
C. cIs cthe csort cof cstatement cyou cwould cexpect cfrom ca cmarketing ctextbook
D. cThis cis csimply cnot ctrue c- cCORRECT cANS✔✔B
Adam cSmith cdescribed ca cprocess cwhere cwealth cis ccreated cby:
A. cSelling cand cbuying
B. cInvention
C. cThe cadditive ccombination cof ctrading cand cinvention
D. cThe cdynamic ccombination cof cselling, cbuying cand cinvention c- cCORRECT cANS✔✔A
For chow clong chas ctrading cdominated craiding cas ca cway cof cobtaining cwealth cand cpower?
A. cIt cis crelatively cnew
B. cFor ca cthousand cyears
C. cFor cthree cthousand cyears
D. cFor cfive cthousand cyears c- cCORRECT cANS✔✔A
When ca cnation's ctrading cability cdeclines:
A. cIt coften cresorts cto craiding
B. cPeople cblame cthe cleaders
C. cIt cis cbecause cit cbecomes coverconfident cand carrogant
D. cThe cwhole cculture closes cits cvitality cand cdeclines c- cCORRECT cANS✔✔D
The cBritish cTrading cEmpire creplaced:
A cThe cGerman cTrading cEmpire
B. cThe cSpanish cTrading cEmpire
C. cThe cFrench cTrading cEmpire
D. cNone cof cthe canswers clisted c- cCORRECT cANS✔✔A
Wealth cis ccreated cby:
A. cSelling cand cbuying
B. cInvention
C. cThe cadditive ccombination cof ctrading cand cinvention
D. cThe cdynamic ccombination cof cselling, cbuying cand cinvention c- cCORRECT cANS✔✔D
, Schumpeterian cwealth cis ccreated cby:
A. cSelling cand cbuying
B. cInvention
C. cThe cadditive ccombination cof ctrading cand cinvention
D. cThe cdynamic ccombination cof cselling, cbuying cand cinvention c- cCORRECT cANS✔✔B
How cmany ctimes chas cChina cclosed cdown cits ctrade cwith cthe cworld?
A. cOnce
B. cTwice
C. cThree ctimes
D. cFive ctimes c- cCORRECT cANS✔✔C
What cis cyet cto cfully creact cto cthe cextraordinary cchanges cin cdistribution cover cthe clast cfour cgenerations?
A. cOur ceconomy
B. cOur cspecies
C. cOur cculture
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔D
_______________ cleads cas cthe cinnovator cand cmass cmarket ctrendsetter cin creducing csupply cchain cand cdistribution ccosts.
A. cWalmart
B. cCanada
C. cGermany
D. cApple cComputer c- cCORRECT cANS✔✔A
What ccompetitive cadvantage cdoes cNorth cAmerica chave cthat cis cdiscussed cin cthis csection?
A. csuperior chigher ceducation csystem
B. cMost cof cthe cworld's ccapital
C. cA csuperior cdistribution csystem
D. cNone cof cthe canswers clisted c- cCORRECT cANS✔✔C
In cmany cparts cof cEurope ca csystem cof ctransportation cas cefficient cas cthat cof cancient cRome cwas cnot cpresent cuntil:
A. cThe c15th ccentury
B. cThe c17th ccentury
C. cThe c18th cor ceven c19th ccentury
D. cThe c19th cor ceven c20th ccentury c- cCORRECT cANS✔✔C
Walmart chas cincreased cthe cproductivity cof c.
A. cParts cof cthe cUnited cStates
B. cThe csupermarkets cin cthe cUnited cStates
C. cThe cwhole cof cthe cUnited cStates
D. cAmerican cworkers c- cCORRECT cANS✔✔C
The crefrigerated ccargo cship cwas cinvented cin cthe c.
A. c1860s
B. c1880s
C. c1900s
D. c1920s c- cCORRECT cANS✔✔B
Economic chistory cis chard con:
A. cThe ctimid cwho cdo cnot cwant cto crisk cchange
B. cThe cconservatives cwho cdo cnot cwant cchange
C. cThe clazy
D. cAll cof cthe canswers clisted c- cCORRECT cANS✔✔D
What ccreated cthe cmixing cof ccultures?
A. cThe cinvention cof cbooks
B. cTrading croute ccrossroads
C. cIntermarriage cbetween ccultures
D. cGlobal cadvertising c- cCORRECT cANS✔✔B
___________ cproduction cmethods ccan cbe cmade cto cwork cin cregions cthat chave cbarely cprogressed cbeyond cthe cstage cof
cpeasantry.
A. cOlder
