MAR3023 CH 17 INTERACTIVE MARKETING AND ECOMMERCE QUESTIONS AND CORRECT ANSWERS
1. marketplace characterized by face to exchanges in a material environment with
physical facilities
2. digital a digitally enabled environment characterized by face-to-screen
market- exchange rela- tionships and electronic images and otterings
space
3. interactivity refers to companies listening to customers and responding to their
needs; internet promotes this and sustains customer relationships
4. individuality refers to treating customers as individuals; empowering them;
giving them a say in the products they buy, prices they pay, and
timing/interactivity of transaction; internet promotes this and sustains
customer relationships
5. interactive refers to two-way, buyer seller electronic communications in a
mar- keting computer-mediated enviroment in which the buyer controls the
information received from the seller; characterized by choiceboard and
personalization systems
6. choiceboard an interactive, Internet-enabled system that allows individual
customers to design their own products and services by answering a
few questions and choosing from a menu of product or service attributes
(or components), prices, and delivery options (design own m and ms)
7. collaborative a process that automatically groups people with similar buying
fil- tering intentions, prefer- ences, and behaviors and predicts future
purchases (customers who bought this also bought...)
8. personalization the consumer-initiated practice of generating content on a marketer's
website that is custom tailored to an individual's specific needs and
preferences; companies mist obtain permission to engage in this
9. permission mar- keting
1/
9
, MAR3023 CH 17 INTERACTIVE MARKETING AND ECOMMERCE QUESTIONS AND CORRECT ANSWERS
refers to the solicitation of a consumer's consent (opt-in) to recieve
email and advertising based on personal data; builds and maintain
10. Ecommerce
customer relationships when used well
2/
9
1. marketplace characterized by face to exchanges in a material environment with
physical facilities
2. digital a digitally enabled environment characterized by face-to-screen
market- exchange rela- tionships and electronic images and otterings
space
3. interactivity refers to companies listening to customers and responding to their
needs; internet promotes this and sustains customer relationships
4. individuality refers to treating customers as individuals; empowering them;
giving them a say in the products they buy, prices they pay, and
timing/interactivity of transaction; internet promotes this and sustains
customer relationships
5. interactive refers to two-way, buyer seller electronic communications in a
mar- keting computer-mediated enviroment in which the buyer controls the
information received from the seller; characterized by choiceboard and
personalization systems
6. choiceboard an interactive, Internet-enabled system that allows individual
customers to design their own products and services by answering a
few questions and choosing from a menu of product or service attributes
(or components), prices, and delivery options (design own m and ms)
7. collaborative a process that automatically groups people with similar buying
fil- tering intentions, prefer- ences, and behaviors and predicts future
purchases (customers who bought this also bought...)
8. personalization the consumer-initiated practice of generating content on a marketer's
website that is custom tailored to an individual's specific needs and
preferences; companies mist obtain permission to engage in this
9. permission mar- keting
1/
9
, MAR3023 CH 17 INTERACTIVE MARKETING AND ECOMMERCE QUESTIONS AND CORRECT ANSWERS
refers to the solicitation of a consumer's consent (opt-in) to recieve
email and advertising based on personal data; builds and maintain
10. Ecommerce
customer relationships when used well
2/
9
