MAR 3023 CHAPTER 17 QUESTIONS AND CORRECT
ANSWERS
The c______ cis ca cdigitally cenabled cenvironment ccharacterized cby cface-to-screen cexchange crelationships cand celectronic
cimages cand cofferings. c- cCORRECT cANS✔✔digital cmarketspace
What ccompany cwould cbe cconsidered ca clegacy ccompany cin cthe cmarketspace? c- cCORRECT cANS✔✔Walmart
Over c90 cpercent cof c__________ cmerchandise cis csold cexclusively cthrough cretail cstores; cthat cis, cmany cof cthese ccompanies
chave cdecided cnot cto cparticipate cin cthe cmarketspace. c- cCORRECT cANS✔✔luxury cfashion
A c______ cis can cInternet ccompany cthat chas cits corigins cin cthe cmarketspace. c- cCORRECT cANS✔✔digital cnative
The cInternet callows cconsumers cto caccess cinformation con-demand cabout cproducts. cThis cis can cexample cof cwhich ckind cof
cmarketing cutility? c- cCORRECT cANS✔✔place cand ctime
Select cthe ccharacteristics cof cthe cdigital cmarketspace. c(Select call cthat capply) c- cCORRECT cANS✔✔electronic cimages cand
cofferings
face-to-screen cexchange crelationships
__________ ccompanies, cthough cthey coperate conline ctoday, coriginated cas cbrick-and-mortar cstores cin cthe ctraditional
cmarketplace. c- cCORRECT cANS✔✔Legacy
Luxury cfashion cdesigners cprefer cwhich coutlet cfor cselling ctheir cproducts? c- cCORRECT cANS✔✔Retail cstores
If ca csmall cspecialty cretail cshop cthat csells chandmade cgoods cwants cto cincrease cits cbusiness, cthe ccheapest cand cquickest cway
cto cimprove caccessibility cfor ccustomers cwould cbe cto c- cCORRECT cANS✔✔sell cits cproducts con ca cwebsite clike cEtsy.
The c______ cis ca cdigitally cenabled cenvironment ccharacterized cby cface-to-screen cexchange crelationships cand celectronic
cimages cand cofferings. c- cCORRECT cANS✔✔digital cmarketspace
What care ctwo cexamples cof cpossession cutility cthat care cprovided cin cthe cmarketspace? c- cCORRECT cANS✔✔instant cdelivery
cof ctickets cpurchased cto ca cmovie cor cconcert
immediate caccess cto cconfirmation cof ca chotel creservation
What care cthe ctwo ccapabilities cof cthe cInternet cthat cpromote cand csustain ccustomer crelationships? c- cCORRECT
cANS✔✔interactivity cand cindividuality
The ccapability cthat callows cfirms cto clisten cto ctheir ccustomers, canswer ctheir crequests, cand cbuild crelationships cis ccalled
c______. c- cCORRECT cANS✔✔interactivity
Individuality cin ca cbuyer-seller crelationship cmeans cthat cmarketers cmust ctreat ccustomers cas cindividuals cand cempower cthem cto
c______. c(Select call cthat capply) c- cCORRECT cANS✔✔have ca csay cin cthe ckind cof cproducts cand cservices cthey cbuy
influence cthe ctiming cand cextent cof cthe cbuyer-seller cinteraction
have ca csay cin cthe cinformation cthey creceive
One cof cthe cgreatest cmarketspace copportunities cis ccreating cform cutility, csuch cas cthe cability cof c_______. c- cCORRECT
cANS✔✔consumers cto ccustomize cor cpersonalize ca cproduct
What cstatement cis ctrue cregarding cdigital cnatives? c- cCORRECT cANS✔✔Digital cnatives cprimarily csell conline, cthough csome
chave cretail cstores.
A(n) c________ callows ca ccustomer cto cdesign ca cpersonalized cproduct cvia cthe cInternet cand chelps cthe ccompany cbecome cmore
cknowledgeable cabout cthe ccustomer. c- cCORRECT cANS✔✔choiceboard
Interactivity cand c________ care ctwo cimportant ccapabilities cof cthe cInternet cin cthe c______ crelationship. c- cCORRECT
cANS✔✔individuality; cbuyer-seller
ANSWERS
The c______ cis ca cdigitally cenabled cenvironment ccharacterized cby cface-to-screen cexchange crelationships cand celectronic
cimages cand cofferings. c- cCORRECT cANS✔✔digital cmarketspace
What ccompany cwould cbe cconsidered ca clegacy ccompany cin cthe cmarketspace? c- cCORRECT cANS✔✔Walmart
Over c90 cpercent cof c__________ cmerchandise cis csold cexclusively cthrough cretail cstores; cthat cis, cmany cof cthese ccompanies
chave cdecided cnot cto cparticipate cin cthe cmarketspace. c- cCORRECT cANS✔✔luxury cfashion
A c______ cis can cInternet ccompany cthat chas cits corigins cin cthe cmarketspace. c- cCORRECT cANS✔✔digital cnative
The cInternet callows cconsumers cto caccess cinformation con-demand cabout cproducts. cThis cis can cexample cof cwhich ckind cof
cmarketing cutility? c- cCORRECT cANS✔✔place cand ctime
Select cthe ccharacteristics cof cthe cdigital cmarketspace. c(Select call cthat capply) c- cCORRECT cANS✔✔electronic cimages cand
cofferings
face-to-screen cexchange crelationships
__________ ccompanies, cthough cthey coperate conline ctoday, coriginated cas cbrick-and-mortar cstores cin cthe ctraditional
cmarketplace. c- cCORRECT cANS✔✔Legacy
Luxury cfashion cdesigners cprefer cwhich coutlet cfor cselling ctheir cproducts? c- cCORRECT cANS✔✔Retail cstores
If ca csmall cspecialty cretail cshop cthat csells chandmade cgoods cwants cto cincrease cits cbusiness, cthe ccheapest cand cquickest cway
cto cimprove caccessibility cfor ccustomers cwould cbe cto c- cCORRECT cANS✔✔sell cits cproducts con ca cwebsite clike cEtsy.
The c______ cis ca cdigitally cenabled cenvironment ccharacterized cby cface-to-screen cexchange crelationships cand celectronic
cimages cand cofferings. c- cCORRECT cANS✔✔digital cmarketspace
What care ctwo cexamples cof cpossession cutility cthat care cprovided cin cthe cmarketspace? c- cCORRECT cANS✔✔instant cdelivery
cof ctickets cpurchased cto ca cmovie cor cconcert
immediate caccess cto cconfirmation cof ca chotel creservation
What care cthe ctwo ccapabilities cof cthe cInternet cthat cpromote cand csustain ccustomer crelationships? c- cCORRECT
cANS✔✔interactivity cand cindividuality
The ccapability cthat callows cfirms cto clisten cto ctheir ccustomers, canswer ctheir crequests, cand cbuild crelationships cis ccalled
c______. c- cCORRECT cANS✔✔interactivity
Individuality cin ca cbuyer-seller crelationship cmeans cthat cmarketers cmust ctreat ccustomers cas cindividuals cand cempower cthem cto
c______. c(Select call cthat capply) c- cCORRECT cANS✔✔have ca csay cin cthe ckind cof cproducts cand cservices cthey cbuy
influence cthe ctiming cand cextent cof cthe cbuyer-seller cinteraction
have ca csay cin cthe cinformation cthey creceive
One cof cthe cgreatest cmarketspace copportunities cis ccreating cform cutility, csuch cas cthe cability cof c_______. c- cCORRECT
cANS✔✔consumers cto ccustomize cor cpersonalize ca cproduct
What cstatement cis ctrue cregarding cdigital cnatives? c- cCORRECT cANS✔✔Digital cnatives cprimarily csell conline, cthough csome
chave cretail cstores.
A(n) c________ callows ca ccustomer cto cdesign ca cpersonalized cproduct cvia cthe cInternet cand chelps cthe ccompany cbecome cmore
cknowledgeable cabout cthe ccustomer. c- cCORRECT cANS✔✔choiceboard
Interactivity cand c________ care ctwo cimportant ccapabilities cof cthe cInternet cin cthe c______ crelationship. c- cCORRECT
cANS✔✔individuality; cbuyer-seller
