MAR3023 TEST #1 MATERIALS QUESTIONS WITH CORRECT
ANSWERS
1. Which statement supports the idea that good
mar- keting is not an easy task? Thousands of new products
fail in the marketplace each
2. Which ways will having knowledge of year.
marketing and its many applications help an
individual?
-It can help the individual in
ca- reer planning.
-It can help the individual be a
more informed citizen.
3. The activity for creating, communicating, -It can make the individual a
deliver- ing, and exchanging offerings that
better consumer.
have value for customers, clients, partners, and
society at large is called .
marketing
4. The key to a marketing exchange is that both buyers True
and sellers trade things of value so that each
is better off after the trade.
5. Environmental forces that shape the nature of regulatory
an organization's actions include social,
economic, technological, competitive, and
Blank
forces.
6. Which of the following statements about marketing Marketing isn't always
easy;
is TRUE? thousands of new products fail
each year.
Marketing is generally successful as long as you
fund it, and most new products succeed.
Marketing is fairly foolproof if you know and apply
traditional formulas.
Marketing isn't always easy; thousands of new
products fail each year.
1/
14
, MAR3023 TEST #1 MATERIALS QUESTIONS WITH CORRECT
ANSWERS
Because marketing is complicated most firms
avoid using it.
7. While establishes a firm's mission and management
objec- tives, the marketing department supports
the goals by helping to provide satisfying
products.
8. Studying marketing should help you to . be a more informed citizen
when interacting with busi-
nesses
9. According to the AMA definition of marketing,
se- lect all the groups who benefit from partners, customers,
marketing ac- tivities. society at large
-government regulators
-partners
-customers
-society at large
10. Often there are differing interests among
groups internal and external to an
organization. How should these be handled? The organization should
seek a balance among
11. As it relates to fulfilling marketing objectives, dittering inter- ests.
an exchange refers to .
buyers and sellers trading
12. For marketing to occur, select all the things things of value so that each is
that parties involved in the transaction must better ott after the trade
have.
-Both the desire and ability to
Promotional advertising or other sales tactics
Both the desire and ability to satisfy their satisfy their needs
needs -A way to communicate
2/
14
ANSWERS
1. Which statement supports the idea that good
mar- keting is not an easy task? Thousands of new products
fail in the marketplace each
2. Which ways will having knowledge of year.
marketing and its many applications help an
individual?
-It can help the individual in
ca- reer planning.
-It can help the individual be a
more informed citizen.
3. The activity for creating, communicating, -It can make the individual a
deliver- ing, and exchanging offerings that
better consumer.
have value for customers, clients, partners, and
society at large is called .
marketing
4. The key to a marketing exchange is that both buyers True
and sellers trade things of value so that each
is better off after the trade.
5. Environmental forces that shape the nature of regulatory
an organization's actions include social,
economic, technological, competitive, and
Blank
forces.
6. Which of the following statements about marketing Marketing isn't always
easy;
is TRUE? thousands of new products fail
each year.
Marketing is generally successful as long as you
fund it, and most new products succeed.
Marketing is fairly foolproof if you know and apply
traditional formulas.
Marketing isn't always easy; thousands of new
products fail each year.
1/
14
, MAR3023 TEST #1 MATERIALS QUESTIONS WITH CORRECT
ANSWERS
Because marketing is complicated most firms
avoid using it.
7. While establishes a firm's mission and management
objec- tives, the marketing department supports
the goals by helping to provide satisfying
products.
8. Studying marketing should help you to . be a more informed citizen
when interacting with busi-
nesses
9. According to the AMA definition of marketing,
se- lect all the groups who benefit from partners, customers,
marketing ac- tivities. society at large
-government regulators
-partners
-customers
-society at large
10. Often there are differing interests among
groups internal and external to an
organization. How should these be handled? The organization should
seek a balance among
11. As it relates to fulfilling marketing objectives, dittering inter- ests.
an exchange refers to .
buyers and sellers trading
12. For marketing to occur, select all the things things of value so that each is
that parties involved in the transaction must better ott after the trade
have.
-Both the desire and ability to
Promotional advertising or other sales tactics
Both the desire and ability to satisfy their satisfy their needs
needs -A way to communicate
2/
14
