MAR3023 UF EXAM 3 QUESTIONS WITH CORRECT
RATIONALES
interactivity c- cCORRECT cANS✔✔refers cto ccompanies clistening cto ccustomers cand cresponding cto ctheir cneeds
individuality c- cCORRECT cANS✔✔treating ccustomers cas cindividuals c& cempowering cthem, cgiving cthem ca csay
choiceboard c- cCORRECT cANS✔✔online ctool cthat callows cfor ccustomers cto ccustomize cproducts cthey corder
collaborative cfiltering c- cCORRECT cANS✔✔a cprocess cthat cautomatically cgroups cpeople cwith csimilar cbuying cintentions,
cpreferences, cand cbehaviors cand cpredicts cfuture cpurchases
personalization c- cCORRECT cANS✔✔the cconsumer-initiated cpractice cof cgenerating ccontent con ca cmarketer's cwebsite cthat cis
ccustom ctailored cto can cindividual's cspecific cneeds cand cpreferences
permission cmarketing c- cCORRECT cANS✔✔GNC
context c- cCORRECT cANS✔✔the cvisual cdesign cand clayout cof cthe cwebsite
content c- cCORRECT cANS✔✔the csounds, cvideos cand cpictures con cthe csite
connection c- cCORRECT cANS✔✔the cconnection cof cthe csite cwith cother csites
communication c- cCORRECT cANS✔✔the cdegree cto cwhich cthe csite cfacilitates ccommunication
community c- cCORRECT cANS✔✔the cdegree cto cwhich cuser cto cuser ccommunication cexists con cthe csite
commerce c- cCORRECT cANS✔✔the cability cto cfacilitate ccommercial ctransactions
average ctime cper cunique cvisitor c- cCORRECT cANS✔✔average cvisit cper cmonth cX caverage ctimer cper cvisit
online cconsumers c- cCORRECT cANS✔✔the csubsegment cof call cinternet cusers cwho cemploy cthis ctechnology cto cresearch
cproducts cand cservices cand cmake cpurchases
bot c- cCORRECT cANS✔✔an celectronic cprogram cthat ccombs cwebsites cto ccompare cprices
eight-second crule c- cCORRECT cANS✔✔a cview cthat ccustomers cwill cabandon ctheir cefforts cto center cand cnavigate ca cwebsite cif
cdownload ctime cexceeds ceight cseconds
web ccommunities c- cCORRECT cANS✔✔websites cthat callow cpeople cto ccongregate conline cand cexchange cviews con ctopics cof
ccommon cinterest
blogs c- cCORRECT cANS✔✔Personal cWeb csites cto cshare cactivities cand copinions
viral cmarketing c- cCORRECT cANS✔✔internet cenabled cmeans cof cencouraging cthose cwho creceive cmarketing cefforts cto cshare
cand cpass con cthose cefforts cto ctheir cnetwork
dynamic cpricing c- cCORRECT cANS✔✔the cpractice cof cchanging cprices cfor cproducts cand cservices cin creal ctime cin cresponse cto
csupply cand cdemand cconditions
cookies c- cCORRECT cANS✔✔computer cfiles cthat ca cmarketer ccan cdownload conto cthe ccomputer cand cmobile cphone cof can
conline cshopper cwho cvisits cthe cmarketer's cwebsite
behavioral ctargeting c- cCORRECT cANS✔✔uses cinformation cprovided cby ccookies cfor cdirecting conline cadvertising cfrom
cmarketers cto cthose conline cshoppers cwhose cbehavioral cprofiles csuggest cthey cwould cbe cinterested cin csuch cadvertising
social ccommerce c- cCORRECT cANS✔✔the cuse cof csocial cnetworks cfor cbusiness
, cross-channel cshopper c- cCORRECT cANS✔✔an conline cconsumer cwho cresearches cproducts conline cand cthen cpurchases cthem
cat ca cretail cstore
showrooming c- cCORRECT cANS✔✔Customers cvisit ca cstore cto ctouch, cfeel, cand ceven cdiscuss ca cproduct's cfeatures cwith ca
csales cassociate, cand cthen cpurchase cit conline cfrom canother cretailer cat ca clower cprice.
webrooming c- cCORRECT cANS✔✔the cpractice cof cexamining cproducts conline cand cthen cbuying cthem cin ca cstore
multichannel cmarketing c- cCORRECT cANS✔✔the cblending cof cdifferent ccommunication cand cdelivery cchannels cthat care
cmutually creinforcing cin cattracting, cretaining, cand cbuilding crelationships cwith cconsumers cwho cshop cand cbuy cin ctraditional
cintermediaries cand conline
click c& cmortar c- cCORRECT cANS✔✔a cbusiness cthat coperates cin ca cphysical cstore cand con cthe cinternet
recreational cshopping c- cCORRECT cANS✔✔refers cto cthe cfact cthat cmany cconsumers cget csome csort cof cintrinsic csatisfaction
cfrom cbeing cin ca cshopping cenvironment
cost cof cchanging cprices c- cCORRECT cANS✔✔making cnew cmenu's
sales coffice c- cCORRECT cANS✔✔manufacturer-owned cwholesaler cwho cdoes cnot ccarry cinventory
channel ccaptain c- cCORRECT cANS✔✔a cmanager cwho chelps cdirect cthe cactivities cof ca cwhole cchannel cand ctries cto cavoid cor
csolve cchannel cconflicts
multinational cmarketing c- cCORRECT cANS✔✔different cparts cof cthe cworld cneed cto cbe ctreated cdifferently
network cmarketing c- cCORRECT cANS✔✔pyramid cschemes
exclusive cdealing c- cCORRECT cANS✔✔illegal ctrade cagreement cwhich cforces ca ccompany cto conly cserve cyour cproduct cor cnot
chave caccess cto cyour cproduct cat call
cost cleadership cstrategy c- cCORRECT cANS✔✔keep cthe ccosts, cand chence cprices, cof ca cproduct cor cservice cbelow cthose cof
ccompetitors cand cto ctarget cmany cmarkets
brand cloyalist c- cCORRECT cANS✔✔has cseveral cfavorite cwebsites cwhich cthey cvisit cand cpurchase cfrom cfrequently
Chain cMarkup cPricing c- cCORRECT cANS✔✔Same cas cDemand-Minus cbut cwith ca clonger cchannel:
Manufacturer's cPrice c= c[Retail cPrice/(1+%Retailer cMarkup)]/(1+% cDistributor's cMarkup)
Covey's cmost cimportant cstep c- cCORRECT cANS✔✔seek cfirst cto cunderstand, cthen cto cbe cunderstood
transnational cmarketing c- cCORRECT cANS✔✔companies cview cthe cworld cas cone cbig cmarket cand cseek cfor csegments cthat ccut
cacross cnational cboundaries
hunter-gatherers c- cCORRECT cANS✔✔people cwho cdo ca cton cof conline cresearch cbefore cmaking clarge cpurchases
core ccompetencies c- cCORRECT cANS✔✔absolute cadvantages
sustainable ccompetitive cadvantage c- cCORRECT cANS✔✔an cadvantage crelative cto ccompetitors
marketing cmyoptia c- cCORRECT cANS✔✔losing csight cof clong cterm cgoals cdue cto ctunnel cvision con cthe cimmediate cfuture
sales cbranch c- cCORRECT cANS✔✔a ctype cof cwholesaler cthat cis cmanufacture cowned cand ccarries cinventory
market-based cgroupings c- cCORRECT cANS✔✔organizational cgroupings cthat cuse cspecific ccustomer csegments c(skis,
csnowboards, cskateboards)
demand-minus cpricing c- cCORRECT cANS✔✔used cby cmanufacturers cto cdetermine cthe cwholesale cprice
Assumptions cof cBreak-Even cAnalysis c- cCORRECT cANS✔✔every cproduct cis csold
net csquare cfoot, cstockturn crate c& ccontribution cper cfoot c- cCORRECT cANS✔✔all cmeasure cretailer ceffectiveness
Forward cvertical cintegration c- cCORRECT cANS✔✔moving cownership cof cactivities ccloser cto cthe cend ccustomer
balance cof ctrade c- cCORRECT cANS✔✔the cdifference cbetween ca ccountry's ctotal cexports cand ctotal cimports
BRICS ccountries c- cCORRECT cANS✔✔Brazil, cRussia, cIndia, cChina, cSouth cAfrica
bottom cof cthe cpyramid c- cCORRECT cANS✔✔the cleast cdeveloped cnations
demographic csector c- cCORRECT cANS✔✔population csize, cage cand cincome
RATIONALES
interactivity c- cCORRECT cANS✔✔refers cto ccompanies clistening cto ccustomers cand cresponding cto ctheir cneeds
individuality c- cCORRECT cANS✔✔treating ccustomers cas cindividuals c& cempowering cthem, cgiving cthem ca csay
choiceboard c- cCORRECT cANS✔✔online ctool cthat callows cfor ccustomers cto ccustomize cproducts cthey corder
collaborative cfiltering c- cCORRECT cANS✔✔a cprocess cthat cautomatically cgroups cpeople cwith csimilar cbuying cintentions,
cpreferences, cand cbehaviors cand cpredicts cfuture cpurchases
personalization c- cCORRECT cANS✔✔the cconsumer-initiated cpractice cof cgenerating ccontent con ca cmarketer's cwebsite cthat cis
ccustom ctailored cto can cindividual's cspecific cneeds cand cpreferences
permission cmarketing c- cCORRECT cANS✔✔GNC
context c- cCORRECT cANS✔✔the cvisual cdesign cand clayout cof cthe cwebsite
content c- cCORRECT cANS✔✔the csounds, cvideos cand cpictures con cthe csite
connection c- cCORRECT cANS✔✔the cconnection cof cthe csite cwith cother csites
communication c- cCORRECT cANS✔✔the cdegree cto cwhich cthe csite cfacilitates ccommunication
community c- cCORRECT cANS✔✔the cdegree cto cwhich cuser cto cuser ccommunication cexists con cthe csite
commerce c- cCORRECT cANS✔✔the cability cto cfacilitate ccommercial ctransactions
average ctime cper cunique cvisitor c- cCORRECT cANS✔✔average cvisit cper cmonth cX caverage ctimer cper cvisit
online cconsumers c- cCORRECT cANS✔✔the csubsegment cof call cinternet cusers cwho cemploy cthis ctechnology cto cresearch
cproducts cand cservices cand cmake cpurchases
bot c- cCORRECT cANS✔✔an celectronic cprogram cthat ccombs cwebsites cto ccompare cprices
eight-second crule c- cCORRECT cANS✔✔a cview cthat ccustomers cwill cabandon ctheir cefforts cto center cand cnavigate ca cwebsite cif
cdownload ctime cexceeds ceight cseconds
web ccommunities c- cCORRECT cANS✔✔websites cthat callow cpeople cto ccongregate conline cand cexchange cviews con ctopics cof
ccommon cinterest
blogs c- cCORRECT cANS✔✔Personal cWeb csites cto cshare cactivities cand copinions
viral cmarketing c- cCORRECT cANS✔✔internet cenabled cmeans cof cencouraging cthose cwho creceive cmarketing cefforts cto cshare
cand cpass con cthose cefforts cto ctheir cnetwork
dynamic cpricing c- cCORRECT cANS✔✔the cpractice cof cchanging cprices cfor cproducts cand cservices cin creal ctime cin cresponse cto
csupply cand cdemand cconditions
cookies c- cCORRECT cANS✔✔computer cfiles cthat ca cmarketer ccan cdownload conto cthe ccomputer cand cmobile cphone cof can
conline cshopper cwho cvisits cthe cmarketer's cwebsite
behavioral ctargeting c- cCORRECT cANS✔✔uses cinformation cprovided cby ccookies cfor cdirecting conline cadvertising cfrom
cmarketers cto cthose conline cshoppers cwhose cbehavioral cprofiles csuggest cthey cwould cbe cinterested cin csuch cadvertising
social ccommerce c- cCORRECT cANS✔✔the cuse cof csocial cnetworks cfor cbusiness
, cross-channel cshopper c- cCORRECT cANS✔✔an conline cconsumer cwho cresearches cproducts conline cand cthen cpurchases cthem
cat ca cretail cstore
showrooming c- cCORRECT cANS✔✔Customers cvisit ca cstore cto ctouch, cfeel, cand ceven cdiscuss ca cproduct's cfeatures cwith ca
csales cassociate, cand cthen cpurchase cit conline cfrom canother cretailer cat ca clower cprice.
webrooming c- cCORRECT cANS✔✔the cpractice cof cexamining cproducts conline cand cthen cbuying cthem cin ca cstore
multichannel cmarketing c- cCORRECT cANS✔✔the cblending cof cdifferent ccommunication cand cdelivery cchannels cthat care
cmutually creinforcing cin cattracting, cretaining, cand cbuilding crelationships cwith cconsumers cwho cshop cand cbuy cin ctraditional
cintermediaries cand conline
click c& cmortar c- cCORRECT cANS✔✔a cbusiness cthat coperates cin ca cphysical cstore cand con cthe cinternet
recreational cshopping c- cCORRECT cANS✔✔refers cto cthe cfact cthat cmany cconsumers cget csome csort cof cintrinsic csatisfaction
cfrom cbeing cin ca cshopping cenvironment
cost cof cchanging cprices c- cCORRECT cANS✔✔making cnew cmenu's
sales coffice c- cCORRECT cANS✔✔manufacturer-owned cwholesaler cwho cdoes cnot ccarry cinventory
channel ccaptain c- cCORRECT cANS✔✔a cmanager cwho chelps cdirect cthe cactivities cof ca cwhole cchannel cand ctries cto cavoid cor
csolve cchannel cconflicts
multinational cmarketing c- cCORRECT cANS✔✔different cparts cof cthe cworld cneed cto cbe ctreated cdifferently
network cmarketing c- cCORRECT cANS✔✔pyramid cschemes
exclusive cdealing c- cCORRECT cANS✔✔illegal ctrade cagreement cwhich cforces ca ccompany cto conly cserve cyour cproduct cor cnot
chave caccess cto cyour cproduct cat call
cost cleadership cstrategy c- cCORRECT cANS✔✔keep cthe ccosts, cand chence cprices, cof ca cproduct cor cservice cbelow cthose cof
ccompetitors cand cto ctarget cmany cmarkets
brand cloyalist c- cCORRECT cANS✔✔has cseveral cfavorite cwebsites cwhich cthey cvisit cand cpurchase cfrom cfrequently
Chain cMarkup cPricing c- cCORRECT cANS✔✔Same cas cDemand-Minus cbut cwith ca clonger cchannel:
Manufacturer's cPrice c= c[Retail cPrice/(1+%Retailer cMarkup)]/(1+% cDistributor's cMarkup)
Covey's cmost cimportant cstep c- cCORRECT cANS✔✔seek cfirst cto cunderstand, cthen cto cbe cunderstood
transnational cmarketing c- cCORRECT cANS✔✔companies cview cthe cworld cas cone cbig cmarket cand cseek cfor csegments cthat ccut
cacross cnational cboundaries
hunter-gatherers c- cCORRECT cANS✔✔people cwho cdo ca cton cof conline cresearch cbefore cmaking clarge cpurchases
core ccompetencies c- cCORRECT cANS✔✔absolute cadvantages
sustainable ccompetitive cadvantage c- cCORRECT cANS✔✔an cadvantage crelative cto ccompetitors
marketing cmyoptia c- cCORRECT cANS✔✔losing csight cof clong cterm cgoals cdue cto ctunnel cvision con cthe cimmediate cfuture
sales cbranch c- cCORRECT cANS✔✔a ctype cof cwholesaler cthat cis cmanufacture cowned cand ccarries cinventory
market-based cgroupings c- cCORRECT cANS✔✔organizational cgroupings cthat cuse cspecific ccustomer csegments c(skis,
csnowboards, cskateboards)
demand-minus cpricing c- cCORRECT cANS✔✔used cby cmanufacturers cto cdetermine cthe cwholesale cprice
Assumptions cof cBreak-Even cAnalysis c- cCORRECT cANS✔✔every cproduct cis csold
net csquare cfoot, cstockturn crate c& ccontribution cper cfoot c- cCORRECT cANS✔✔all cmeasure cretailer ceffectiveness
Forward cvertical cintegration c- cCORRECT cANS✔✔moving cownership cof cactivities ccloser cto cthe cend ccustomer
balance cof ctrade c- cCORRECT cANS✔✔the cdifference cbetween ca ccountry's ctotal cexports cand ctotal cimports
BRICS ccountries c- cCORRECT cANS✔✔Brazil, cRussia, cIndia, cChina, cSouth cAfrica
bottom cof cthe cpyramid c- cCORRECT cANS✔✔the cleast cdeveloped cnations
demographic csector c- cCORRECT cANS✔✔population csize, cage cand cincome
