ENTP 3301 EXAM QUESTIONS WITH CORRECT
ANSWERS
1. |What |are |the |phases |of |design |thinking? |- |CORRECT |ANSWER✔✔-• |Inspiration |
• |Ideation
• |Implementation.
2. |What |phase |of |design |thinking |is |associated |with |experimentation? |- |CORRECT |
ANSWER✔✔-• |Implementation |Phase
3. |Why |is |experimentation |required? |- |CORRECT |ANSWER✔✔-• |Learning |from |attempts, |and |
gaining |experimentation
• |Create |actual |model |of |the |product |& |service
4. |Why |is |storyboarding |an |effective |form |of |experimentation. |- |CORRECT |ANSWER✔✔-• |High-
|level |of |thoughts |and |ideas |arrange |in |sequence. |Points |out |assumption
5. |Consider |a |situation |where |you |were |the |end |user |of |a |product. |What |other |"customers" |
were |involved |in |your |decision |to |purchase |the |product? |- |CORRECT |ANSWER✔✔-• |The |six |
type |of |customers |are: |
o |The |users
o |Influencers
o |Recommenders
o |Economics |buyers
o |Decision |makers
o |Saboteurs
, 7. |If |an |experiment |outcome |indicates |that |the |original |hypothesis |was |incorrect, |what |should |
the |entrepreneur |do? |- |CORRECT |ANSWER✔✔-• |They |need |to |evaluate |what |was |wrong |with |
that |hypothesis |and |either |restructure |the |experiment |or |create |a |new |hypothesis |with |the |
already |observed |data.
8. |What |is |the |Customer |Value |Proposition |(CVP) |and |why |is |it |so |important? |- |CORRECT |
ANSWER✔✔-• |Exactly |what |products |or |services |your |business |& |sells |to |customer. |
• |It |explains |how |you |can |help |customers |do |something |more |inexpensively, |easily, |effectively, |
or |quickly |than |before.
9. |What |is |required |to |create |a |successful |CVP? |- |CORRECT |ANSWER✔✔-• |▶ |it |must |offer |
better |value |than |the |competition, |
• |▶ |it |must |be |measurable |in |monetary |terms |(i.e., |you |must |be |able |to |prove |that |your |CVP |
is |better |value |than |other |offerings |on |the |market).
• |▶ |it |must |be |sustainable |(i.e., |you |must |have |the |ability |to |execute |it |for |a |considerable |
length |of |time).
10. |What |is |considered |the |"gold |standard" |of |a |CVP? |- |CORRECT |ANSWER✔✔-• |A |CVP |that |
stems |from |the |resonating-focus |approach
• |It |describes |why |people |will |buy |your |product |and |focuses |on |the |customers |and |what |they |
really |need |and |value
11. |What |are |the |four |major |categories |of |problems |experienced |by |customers? |- |CORRECT |
ANSWER✔✔-• |Lack |of |Time
• |Lack |of |money |
• |Lack |of |skills
• |Lack |of |access
ANSWERS
1. |What |are |the |phases |of |design |thinking? |- |CORRECT |ANSWER✔✔-• |Inspiration |
• |Ideation
• |Implementation.
2. |What |phase |of |design |thinking |is |associated |with |experimentation? |- |CORRECT |
ANSWER✔✔-• |Implementation |Phase
3. |Why |is |experimentation |required? |- |CORRECT |ANSWER✔✔-• |Learning |from |attempts, |and |
gaining |experimentation
• |Create |actual |model |of |the |product |& |service
4. |Why |is |storyboarding |an |effective |form |of |experimentation. |- |CORRECT |ANSWER✔✔-• |High-
|level |of |thoughts |and |ideas |arrange |in |sequence. |Points |out |assumption
5. |Consider |a |situation |where |you |were |the |end |user |of |a |product. |What |other |"customers" |
were |involved |in |your |decision |to |purchase |the |product? |- |CORRECT |ANSWER✔✔-• |The |six |
type |of |customers |are: |
o |The |users
o |Influencers
o |Recommenders
o |Economics |buyers
o |Decision |makers
o |Saboteurs
, 7. |If |an |experiment |outcome |indicates |that |the |original |hypothesis |was |incorrect, |what |should |
the |entrepreneur |do? |- |CORRECT |ANSWER✔✔-• |They |need |to |evaluate |what |was |wrong |with |
that |hypothesis |and |either |restructure |the |experiment |or |create |a |new |hypothesis |with |the |
already |observed |data.
8. |What |is |the |Customer |Value |Proposition |(CVP) |and |why |is |it |so |important? |- |CORRECT |
ANSWER✔✔-• |Exactly |what |products |or |services |your |business |& |sells |to |customer. |
• |It |explains |how |you |can |help |customers |do |something |more |inexpensively, |easily, |effectively, |
or |quickly |than |before.
9. |What |is |required |to |create |a |successful |CVP? |- |CORRECT |ANSWER✔✔-• |▶ |it |must |offer |
better |value |than |the |competition, |
• |▶ |it |must |be |measurable |in |monetary |terms |(i.e., |you |must |be |able |to |prove |that |your |CVP |
is |better |value |than |other |offerings |on |the |market).
• |▶ |it |must |be |sustainable |(i.e., |you |must |have |the |ability |to |execute |it |for |a |considerable |
length |of |time).
10. |What |is |considered |the |"gold |standard" |of |a |CVP? |- |CORRECT |ANSWER✔✔-• |A |CVP |that |
stems |from |the |resonating-focus |approach
• |It |describes |why |people |will |buy |your |product |and |focuses |on |the |customers |and |what |they |
really |need |and |value
11. |What |are |the |four |major |categories |of |problems |experienced |by |customers? |- |CORRECT |
ANSWER✔✔-• |Lack |of |Time
• |Lack |of |money |
• |Lack |of |skills
• |Lack |of |access
