MAR3023 EXAM 3 QUESTIONS AND CORRECT RATIONALES
All cof cthe cfollowing care cexamples cof cnontraditional cretailing cexcept c_ c- cCORRECT cANS✔✔Target cstores
examples cof cnontraditional cretailing c- cCORRECT cANS✔✔Amazon, cBest cBuy cvending cmachines, cQVC cand cother chome-
shopping ccompanies
Campbell's csoup crepackaged ctheir ccanned csoups cinto cconvenient cto ceat, cmicrowavable cplastic ccups. cThis cis cknown cas ca
c____________ cModification c- cCORRECT cANS✔✔Function
Geico's ctalking cgecko cis ca cmascot cthat conly cGeico ccan clegally cuse. cThis cis can cexample cof ca: c- cCORRECT
cANS✔✔Trademark
When cused cas ca cverb, cTivo cis cwidely cunderstood cto cmean crecording ca ctelevision cshow cfor clater cviewing, cwhich ccan cbe
cdone cusing cmany cdifferent cbrand's cproducts. cTivo cis cactually cone cof cthe cbrands cof cdigital cvideo crecorders. cBy cbecoming
cthe cprimary cmeaning cof ca cproduct cinstead cof cjust ca cbrand cTivo chas cbecome c_ c- cCORRECT cANS✔✔Genericized
Hailey cneeds ca cnew cpurse cand cwill conly cpurchase cone cmade cby cMichael cKors. cShe crefuses cto cconsider cany cother
calternatives, ceven cthough clower ccost csubstitutes care cavailable cthat clook calmost cidentical. cThis clevel cof cbrand cloyalty cis
cknown cas c_ c- cCORRECT cANS✔✔Insistence
Which cmethod cof cdistribution cis cthe cleast ccost ceffective cin cterms cof ctransportation ccosts? c- cCORRECT cANS✔✔Airplanes
The cweakest clevel cof cbrand cloyalty cis cbrand: c- cCORRECT cANS✔✔Recognition
Jiffy cpeanut cbutter ccosts c$2.50 ca cjar cwhile cgeneric cpeanut cbutter ccosts c$2.00 ca cjar. cJiffy csells c10,000 cjars cof cpeanut cbutter
ca cmonth cand cis ccalculating ctheir cbrand cequity. cTheir cbrand cequity cwould cbe: c- cCORRECT cANS✔✔5,000
- c0.5 cx c10,000
- ctaking cthe cprice cdifference cbetween cthe cbranded cproduct cand ca cgeneric cproduct, cand cthen cmultiplying cthe cdifference cwith
cthe ctotal cbranded csales cvolume
Corinne cis cextremely cloyal cto cStarbucks. cShe cdrinks cStarbucks cover cany cother ccoffee cand cis cso cattached cto cthe cbrand cthat
cif cshe cis cnot cable cto chave cStarbucks ccoffee, cshe cwill crefuse cto cmake ca cpurchase caltogether. cCorinne chas cwhat clevel cof
cbrand cloyalty cto cStarbucks? c- cCORRECT cANS✔✔Insistence
Harrison's cHouse cof cHorrible cHamsters cis ca c1000 csquare cfoot cretail cpet cstore cthat csells cevil clittle crodents cand crodent-related
caccessories. cAmazingly, cthis cyear cthey csold ca cwhopping c$100,000 cworth cof cgoods. cThis cyear, cHarrison's cHouse cof cHorrible
cHamsters chad csales cper csquare cfoot cof: c- cCORRECT cANS✔✔$100
- c100,000/1,000
Based con cour cclass clecture, cDick's cSporting cGoods cis cwhat ctype cof cretailer c- cCORRECT cANS✔✔category ckiller
Consumers creceive cthe cbenefits cof cplace cutility cwhen: c- cCORRECT cANS✔✔Products care cavailable cin clocations cwhere
cconsumers cwant cto cbuy cthem
When ca cproduct cexperiences can cincrease cin cthe cnumber cof ccompetitors cit cis cusually cin cthe c_________ cstage cof cthe
cproduct clife ccycle. cWhen cthat ccompetition cbecomes cintense cit cis cin cthe c____________ cstage c- cCORRECT cANS✔✔Growth,
cmaturity
A(n) c______________ cis ca cvery clarge cspecialty cstore cthat ccompetes cbased con clower cprices cand cenormous cproduct
cavailability c- cCORRECT cANS✔✔Category ckiller
Mike's cRetail cOutlet chas cjust centered cthe cretail cmarket, cand cthey coffer clow cprices con ca cfew cservices. cThe cwheel cof cretailing
csuggests cthat c- cCORRECT cANS✔✔Mike's cis clikely cto cevolve cover ctime cto coffer cmore cservices cat chigher cprices
,Aaron chad ca cbiking caccident cand chad cto cbe crushed cto cthe cemergency croom cfor cimmediate ccare. cPaying ca cvisit cto cthe
chospital cis cnot chow cAaron chad cplanned cto cspend chis cweekend. cAaron's cexperience cwith cthe cemergency croom crepresents
ca(n): c- cCORRECT cANS✔✔Unsought cproduct
The csymbol cof ca cSeminole cwhich cis cused cto cdenote cFSU cis can cexample cof ca c_ c- cCORRECT cANS✔✔Brand cmark
Proctor cand cGamble csell ca cwide crange cof cproducts cincluding cPampers cbaby cdiapers, cPringles cchips, cand cHead cand
cShoulders cShampoo. cThe cterm cfor call cof cthe cdifferent cproducts cthat ca ccompany csells cis c_ c- cCORRECT cANS✔✔Product
cMix
Chick-fil-A's cevolution cfrom cfast cfood cto c"fast ccasual" cis can cexample cof: c- cCORRECT cANS✔✔the cwheel cof cretailing
Return cand crecycling, cdelivery, cwarranty, crepair cand cservice, cand cinstallation care call cexamples cof cfeatures cof cwhat clevel cof
cproduct chierarchy? c- cCORRECT cANS✔✔Augmented cProduct
Aldi csells cits cown cbrand cthroughout cits cstores. cAldi's cbrands cwould cbe cconsidered c_ c- cCORRECT cANS✔✔Private cLabel
Dr. cPepper cbranded cbeef cmarinade cis can cexample cof ca(n) c_ c- cCORRECT cANS✔✔Brand cextension
Tracey chas cjust cpurchased cher cfirst ccellular cphone. cWhen cshe cwas cchoosing ccellular cphones cshe cselected ca cflip cphone.
cTracey cis ca cmember cof cwhich cgroup: c- cCORRECT cANS✔✔Laggards
Fried cKit-Kats care ca cnew cproduct con cthe cmarket. cKaren chas cpurchased cthis cnew cproduct conce. cAfter cher cfirst cexperience
cwith cFried cKit-Kats cshe cdecided cshe cenjoyed cthe cproduct cso cmuch, cthat cthe cnext ctime cshe cwants csomething csweet, cshe cis
cgoing cto cpurchase cFried cKit-Kats cagain. cKaren cis cin cwhich cstage cof cthe cNew cProduct cAdoption cProcess? c- cCORRECT
cANS✔✔Adoption
Allen cEdmonds, ca chigh cend cAmerican cshoe ccompany, cprefers cto chire ccollege cgraduates cfor cin cstore csales cpositions. cThey
cappreciate ca cmore ceducated cworkforce cbecause cof cwhich ccharacteristic cof cservices? c- cCORRECT cANS✔✔Inseparability
Target, cWal-Mart, cand cK-Mart coffer ca cwide cvariety cof citems cat cdiscount cprices. cThese ctypes cof cstores care cknown cas cwhat
ctype cof cretailer? c- cCORRECT cANS✔✔Big cBox
When cNissan cintroduced cthe cInfiniti cbrand cto ccompete cwith cthe clikes cof cLexus cand cBMW, cthis cis can cexample cof ca(n): c-
cCORRECT cANS✔✔Up cMarket cExtension
Kevin cis cextremely cprice csensitive cwhen cshopping. cHe cwould crather cpay cthe clowest cprice cpossible cthan chave ca cdeep
cproduct cline cto cchoose cfrom. cAdditionally, cKevin clives cin ca crural carea, cfar cout cof ctown. cKevin cis cmost clikely cto cshop cat
cwhich cof cthe cfollowing? c- cCORRECT cANS✔✔Extreme cValue cRetailers
The cSpear cGear ccompany cdoes cnot clike cto ckeep cexcess cmerchandise con chand cin ctheir cstores. cInstead, cthey cwould crather
creceive ctheir cproducts cas cthey care cneeded. cThey cbelieve ckeeping cextra cinventory con chand cis ca cwaste. cThe cSpear cGear
ccompany cis cmost clikely cto cengage cin cwhich ctype cof cinventory cmanagement? c- cCORRECT cANS✔✔Just-in-Time
Kevin copened cup cthe ccooler cat chis clocal cCircle cK cconvenience cstore cand cwas ctrying cto cdecide cwhich cdiet cdrink cto cbuy. cHe
cnoted cthat cCoca cCola chad ca clot cof coptions cfor chim cto cchoose cfrom c- cthere cwas cDiet cCoke, cDiet cCoke cwith cLime, cDiet
cCoke cwith clemon, cDiet cCoke cwith cvanilla, cand cDiet cCoke cPlus. cKevin's cdilemma cis crelated cto cwhich cof cthe cfollowing
caspects cof cCoke's cproduct cassortment: c- cCORRECT cANS✔✔Product cline cdepth
(versions cin cproduct cline)
There cis ca chigher cdemand cfor csunscreen cduring csummer cmonths cas ccompared cto cwinter cmonths. cThrough csupply cchain
cmanagement, cfirms ccan censure cthat cthere cis cenough cproduct cto cmeet ccustomer's cdemand. cThis cis can cexample cof cwhich
csupply cchain cutility? c- cCORRECT cANS✔✔Time
Breyer's cIce cCream chas cnumerous cflavors cthat cinclude cpopular ccandies cand cconfections csuch cas cOreo cCookies cand cTwix
cBars. cThe cpresentation cof ctwo cbrands cin cone cproduct cis cknown cas c_ c- cCORRECT cANS✔✔Co-branding
Consumers csaid cthey cwould cpay c$1.00 cfor can cunbranded ccup cof ccoffee cand c$2.00 cfor ca ccup cof cStarbucks ccoffee. cFrom
cwhat cyou chave clearned, cthis cdifference ccould cbe ccalled cStarbucks': c- cCORRECT cANS✔✔Brand cequity
Fidget cspinners cwere conce ca cconstant cpresence cin cour csociety cbut care cnow crarely cseen cor cmarketed. cProducts csuch cas
cthese cthat chave ca cshort cperiod cof chigh cgrowth cthat cquickly cexperience ca crapid cdecline cin csales care cknown cas cwhat ctype
cof cProduct cLife cCycle? c- cCORRECT cANS✔✔Fads
Which cof cthe cfollowing cis cNOT ca cpsychological creason cwhy cpeople care cslow cto cadopt cnew cproducts? c- cCORRECT
cANS✔✔because cthey cdon't cknow cabout cnew cproducts
Which cof cthe cfollowing care cpsychological creasons cwhy cpeople care cslow cto cadopt cnew cproducts? c- cCORRECT
cANS✔✔consumers care closs caverse, cpeople cvalue cproducts cthey calready chave, cpeople care ccomfortable cwith cthe cstatus cquo
Milk cis csold cin cmany clocations. cDeciding con cwhich cbrand cof cmilk cto cbuy cis cusually cquick, cand cmany cpeople care cwilling cto
cchoose ca csubstitute cif ctheir cpreferred cbrand cis cunavailable. cMilk cis cconsidered ca(n): c- cCORRECT cANS✔✔Convenience
cProduct
, Products cfor cwhich cbuyers care cwilling cto cspend cmuch ctime ccomparing cstores cand cbrands cfor cdifferences cin cprices, cproduct
cfeatures, cand cservices care ccalled: c- cCORRECT cANS✔✔Shopping cproducts
Expensive, chigh cquality cproducts cthat care cpurchased cinfrequently coften creach cconsumers cthrough cwhich cchannel: c-
cCORRECT cANS✔✔Exclusive cdistribution
As cdiscussed cin cclass, cwhat cis cthe cprimary creason cthat ccompanies cdo cnot cinvest csolely cin cnew cproducts? c- cCORRECT
cANS✔✔New cproducts chave ca chigh cfailure crate
Which cof cthe cfollowing cis cNOT can cexample cof chow cto cextend ca cproduct's clife ccycle? c- cCORRECT cANS✔✔Apple cusing
cintensive cpersonal cselling cfor cthe cold cversions cof cthe ciPhone
Which cof cthe cfollowing care cexamples cof chow cto cextend ca cproduct's clife ccycle? c- cCORRECT cANS✔✔The cNFL cexpanding
ctheir ctargeting cefforts cto cwomen cas cwell cas cmen, c
Fast cfood crestaurants cpromoting csuper-sized cmenu coptions,
Enticing ccoke cdrinkers cto cdrink ccoke cmore coften cthroughout cthe cday,
Positioning clemons cas can cedible cfruit cas cwell cas ca ccleaning cagent
According cto cthe cclass clecture, cwhat cmakes ca clocation cideal cfor ca c"test cmarket"? c- cCORRECT cANS✔✔A cpopulation cthat cis
crepresentative cof cthe cgeneral cUS cpopulation
In cgeneral, cdifferences cbetween cgoods cand cservices care cdetermined cby cthe: c- cCORRECT cANS✔✔Degree cof ctangibility
When cGoogle creleased cthe cPixel c4 cAndroid cphone, cit cstopped cproducing cand cselling cthe cPixel c3. cThe ctwo cphones cdo cnot
clook cthat cdifferent cfrom ceach cother, cbut cthe cPixel c4 chas cmore cfeatures cand cis cmore cpowerful. cThis cis cmost ccorrectly
ctermed ca: c- cCORRECT cANS✔✔Product cModification
Keebler chas cto cpay cKroger cGrocery cstores ca cset cfee cfor cbeing callowed cto cplace ctheir ccookie cproducts con cthe cKroger
cshelves. cAs cwe cdiscussed cin cclass, cthis cis ccalled ca: c- cCORRECT cANS✔✔slotting cfee
In cterms cof cthe cproduct clife ccycle, cDVDs cwould cbe ccategorized cinto cwhich cstage? c- cCORRECT cANS✔✔Decline cstage
If cNike cwere cto cattempt cto csell cmusical cinstruments, cas cwell cas cathletic cgear, cthis cwould cmean cNike cis cengaging cin? c-
cCORRECT cANS✔✔Brand cStretching
The clatest ctrend cin cthe cbeer cindustry cis cthat clarger, cmore cestablished cbreweries care cacquiring csmaller cones. cFor cexample,
cAnheuser-Busch/Inbev crecently cbought ca cbrewery ccalled cDevil's cBackbone. cAccording cto cclass clectures, cthis cacquisition cis
can cexample cof: c- cCORRECT cANS✔✔Horizontal cintegration
Listerine cwas conce cpromoted cas ca cfloor ccleaner, cbut cafter cdeclining csales cstarted cbeing cmarketed cas ca cmouth cwash. cWhat
cform cof cProduct cLife cCycle cexpansion cis cthis cconsidered cto cbe? c- cCORRECT cANS✔✔Promoting cvaried cuse
which care cconsidered cservices? c- cCORRECT cANS✔✔A cconcert
Legal cadvice
Delivery cof ca cphysical cgood cfrom cthe cretailer cto cthe cend cconsumer
Return cof cdefective cgoods
_ cis cthe cvariation cin cconsistency cfrom cone cservice ctransaction cto cthe cnext c- cCORRECT cANS✔✔Heterogeneity
Mary cowns cand coperates ca cgift cand cinterior cstore ccalled cThe cGingerbread cHouse. cShe cworks chard cto cput ctogether cbeautiful
carrangements cand cdisplays cthroughout cthe cstore cand calways cfeatures ca ccookie cscented cburning ccandle cand clight cmusic.
cShe chopes cthese cefforts cwill cencourage cher ccustomers cto cbuy cmore. cMary cis cfocusing con: c- cCORRECT
cANS✔✔Atmospherics
Alvin ccamped cin cfront cof cthe cApple cstore cfor c6 cdays cin corder cto cpurchase cthe cApple cWatch cwhen cit cwas cfirst cintroduced cto
cthe cmarket. cHe cone cof cthe cfirst cpeople cto cbuy cone cand cis cconsidered can______________ cof cnew cproduct cadoption c-
cCORRECT cANS✔✔Innovator
What caccounts cfor cthe clargest cportion cof cUnited cStates cGDP? c- cCORRECT cANS✔✔Services
Rachel cis ctrying cto cbe ccooler crecently, cand cfinally cdownloaded cTik cTok cafter cdiscussion cwith csome cundergraduate cstudents.
cShe cwon't cbe cthe clast cperson cto cdownload cTik cTok, cbut cshe cis cpretty clate cto cthe cTik cTok cscene. cRachel cis cbest cdescribed
cas cbeing cpart cof cthe c_______ cgroup c- cCORRECT cANS✔✔Late cMajority
When cyou cgo cto cTaco cBell cyou cstand cin cline, corder, cand cwait cfor cyour cfood. cHowever, cwhen cyou cgo cto cChipotle, cas cyou
cmove cthrough cthe cline, cyour cfood cis cprepared cfor cyou. cOnce cyou cmake cit cthrough cthe cline cyou chave cyour cfood, cand cthen
cyou cpay. cThese cwaiting-line cdifferences cbetween cTaco cBell cand cChipotle care can cexample cof cdifferences cin cwhich cof cthe c7
cP's cof cServices? c- cCORRECT cANS✔✔Process
product c- cCORRECT cANS✔✔good, cservice, cor cidea c(or ccombo)
- cincludes csupporting cservices
- cgood cex: ciPhone
- cservice cex: cedu, cfootball cgame
- cidea cex: cSADD
All cof cthe cfollowing care cexamples cof cnontraditional cretailing cexcept c_ c- cCORRECT cANS✔✔Target cstores
examples cof cnontraditional cretailing c- cCORRECT cANS✔✔Amazon, cBest cBuy cvending cmachines, cQVC cand cother chome-
shopping ccompanies
Campbell's csoup crepackaged ctheir ccanned csoups cinto cconvenient cto ceat, cmicrowavable cplastic ccups. cThis cis cknown cas ca
c____________ cModification c- cCORRECT cANS✔✔Function
Geico's ctalking cgecko cis ca cmascot cthat conly cGeico ccan clegally cuse. cThis cis can cexample cof ca: c- cCORRECT
cANS✔✔Trademark
When cused cas ca cverb, cTivo cis cwidely cunderstood cto cmean crecording ca ctelevision cshow cfor clater cviewing, cwhich ccan cbe
cdone cusing cmany cdifferent cbrand's cproducts. cTivo cis cactually cone cof cthe cbrands cof cdigital cvideo crecorders. cBy cbecoming
cthe cprimary cmeaning cof ca cproduct cinstead cof cjust ca cbrand cTivo chas cbecome c_ c- cCORRECT cANS✔✔Genericized
Hailey cneeds ca cnew cpurse cand cwill conly cpurchase cone cmade cby cMichael cKors. cShe crefuses cto cconsider cany cother
calternatives, ceven cthough clower ccost csubstitutes care cavailable cthat clook calmost cidentical. cThis clevel cof cbrand cloyalty cis
cknown cas c_ c- cCORRECT cANS✔✔Insistence
Which cmethod cof cdistribution cis cthe cleast ccost ceffective cin cterms cof ctransportation ccosts? c- cCORRECT cANS✔✔Airplanes
The cweakest clevel cof cbrand cloyalty cis cbrand: c- cCORRECT cANS✔✔Recognition
Jiffy cpeanut cbutter ccosts c$2.50 ca cjar cwhile cgeneric cpeanut cbutter ccosts c$2.00 ca cjar. cJiffy csells c10,000 cjars cof cpeanut cbutter
ca cmonth cand cis ccalculating ctheir cbrand cequity. cTheir cbrand cequity cwould cbe: c- cCORRECT cANS✔✔5,000
- c0.5 cx c10,000
- ctaking cthe cprice cdifference cbetween cthe cbranded cproduct cand ca cgeneric cproduct, cand cthen cmultiplying cthe cdifference cwith
cthe ctotal cbranded csales cvolume
Corinne cis cextremely cloyal cto cStarbucks. cShe cdrinks cStarbucks cover cany cother ccoffee cand cis cso cattached cto cthe cbrand cthat
cif cshe cis cnot cable cto chave cStarbucks ccoffee, cshe cwill crefuse cto cmake ca cpurchase caltogether. cCorinne chas cwhat clevel cof
cbrand cloyalty cto cStarbucks? c- cCORRECT cANS✔✔Insistence
Harrison's cHouse cof cHorrible cHamsters cis ca c1000 csquare cfoot cretail cpet cstore cthat csells cevil clittle crodents cand crodent-related
caccessories. cAmazingly, cthis cyear cthey csold ca cwhopping c$100,000 cworth cof cgoods. cThis cyear, cHarrison's cHouse cof cHorrible
cHamsters chad csales cper csquare cfoot cof: c- cCORRECT cANS✔✔$100
- c100,000/1,000
Based con cour cclass clecture, cDick's cSporting cGoods cis cwhat ctype cof cretailer c- cCORRECT cANS✔✔category ckiller
Consumers creceive cthe cbenefits cof cplace cutility cwhen: c- cCORRECT cANS✔✔Products care cavailable cin clocations cwhere
cconsumers cwant cto cbuy cthem
When ca cproduct cexperiences can cincrease cin cthe cnumber cof ccompetitors cit cis cusually cin cthe c_________ cstage cof cthe
cproduct clife ccycle. cWhen cthat ccompetition cbecomes cintense cit cis cin cthe c____________ cstage c- cCORRECT cANS✔✔Growth,
cmaturity
A(n) c______________ cis ca cvery clarge cspecialty cstore cthat ccompetes cbased con clower cprices cand cenormous cproduct
cavailability c- cCORRECT cANS✔✔Category ckiller
Mike's cRetail cOutlet chas cjust centered cthe cretail cmarket, cand cthey coffer clow cprices con ca cfew cservices. cThe cwheel cof cretailing
csuggests cthat c- cCORRECT cANS✔✔Mike's cis clikely cto cevolve cover ctime cto coffer cmore cservices cat chigher cprices
,Aaron chad ca cbiking caccident cand chad cto cbe crushed cto cthe cemergency croom cfor cimmediate ccare. cPaying ca cvisit cto cthe
chospital cis cnot chow cAaron chad cplanned cto cspend chis cweekend. cAaron's cexperience cwith cthe cemergency croom crepresents
ca(n): c- cCORRECT cANS✔✔Unsought cproduct
The csymbol cof ca cSeminole cwhich cis cused cto cdenote cFSU cis can cexample cof ca c_ c- cCORRECT cANS✔✔Brand cmark
Proctor cand cGamble csell ca cwide crange cof cproducts cincluding cPampers cbaby cdiapers, cPringles cchips, cand cHead cand
cShoulders cShampoo. cThe cterm cfor call cof cthe cdifferent cproducts cthat ca ccompany csells cis c_ c- cCORRECT cANS✔✔Product
cMix
Chick-fil-A's cevolution cfrom cfast cfood cto c"fast ccasual" cis can cexample cof: c- cCORRECT cANS✔✔the cwheel cof cretailing
Return cand crecycling, cdelivery, cwarranty, crepair cand cservice, cand cinstallation care call cexamples cof cfeatures cof cwhat clevel cof
cproduct chierarchy? c- cCORRECT cANS✔✔Augmented cProduct
Aldi csells cits cown cbrand cthroughout cits cstores. cAldi's cbrands cwould cbe cconsidered c_ c- cCORRECT cANS✔✔Private cLabel
Dr. cPepper cbranded cbeef cmarinade cis can cexample cof ca(n) c_ c- cCORRECT cANS✔✔Brand cextension
Tracey chas cjust cpurchased cher cfirst ccellular cphone. cWhen cshe cwas cchoosing ccellular cphones cshe cselected ca cflip cphone.
cTracey cis ca cmember cof cwhich cgroup: c- cCORRECT cANS✔✔Laggards
Fried cKit-Kats care ca cnew cproduct con cthe cmarket. cKaren chas cpurchased cthis cnew cproduct conce. cAfter cher cfirst cexperience
cwith cFried cKit-Kats cshe cdecided cshe cenjoyed cthe cproduct cso cmuch, cthat cthe cnext ctime cshe cwants csomething csweet, cshe cis
cgoing cto cpurchase cFried cKit-Kats cagain. cKaren cis cin cwhich cstage cof cthe cNew cProduct cAdoption cProcess? c- cCORRECT
cANS✔✔Adoption
Allen cEdmonds, ca chigh cend cAmerican cshoe ccompany, cprefers cto chire ccollege cgraduates cfor cin cstore csales cpositions. cThey
cappreciate ca cmore ceducated cworkforce cbecause cof cwhich ccharacteristic cof cservices? c- cCORRECT cANS✔✔Inseparability
Target, cWal-Mart, cand cK-Mart coffer ca cwide cvariety cof citems cat cdiscount cprices. cThese ctypes cof cstores care cknown cas cwhat
ctype cof cretailer? c- cCORRECT cANS✔✔Big cBox
When cNissan cintroduced cthe cInfiniti cbrand cto ccompete cwith cthe clikes cof cLexus cand cBMW, cthis cis can cexample cof ca(n): c-
cCORRECT cANS✔✔Up cMarket cExtension
Kevin cis cextremely cprice csensitive cwhen cshopping. cHe cwould crather cpay cthe clowest cprice cpossible cthan chave ca cdeep
cproduct cline cto cchoose cfrom. cAdditionally, cKevin clives cin ca crural carea, cfar cout cof ctown. cKevin cis cmost clikely cto cshop cat
cwhich cof cthe cfollowing? c- cCORRECT cANS✔✔Extreme cValue cRetailers
The cSpear cGear ccompany cdoes cnot clike cto ckeep cexcess cmerchandise con chand cin ctheir cstores. cInstead, cthey cwould crather
creceive ctheir cproducts cas cthey care cneeded. cThey cbelieve ckeeping cextra cinventory con chand cis ca cwaste. cThe cSpear cGear
ccompany cis cmost clikely cto cengage cin cwhich ctype cof cinventory cmanagement? c- cCORRECT cANS✔✔Just-in-Time
Kevin copened cup cthe ccooler cat chis clocal cCircle cK cconvenience cstore cand cwas ctrying cto cdecide cwhich cdiet cdrink cto cbuy. cHe
cnoted cthat cCoca cCola chad ca clot cof coptions cfor chim cto cchoose cfrom c- cthere cwas cDiet cCoke, cDiet cCoke cwith cLime, cDiet
cCoke cwith clemon, cDiet cCoke cwith cvanilla, cand cDiet cCoke cPlus. cKevin's cdilemma cis crelated cto cwhich cof cthe cfollowing
caspects cof cCoke's cproduct cassortment: c- cCORRECT cANS✔✔Product cline cdepth
(versions cin cproduct cline)
There cis ca chigher cdemand cfor csunscreen cduring csummer cmonths cas ccompared cto cwinter cmonths. cThrough csupply cchain
cmanagement, cfirms ccan censure cthat cthere cis cenough cproduct cto cmeet ccustomer's cdemand. cThis cis can cexample cof cwhich
csupply cchain cutility? c- cCORRECT cANS✔✔Time
Breyer's cIce cCream chas cnumerous cflavors cthat cinclude cpopular ccandies cand cconfections csuch cas cOreo cCookies cand cTwix
cBars. cThe cpresentation cof ctwo cbrands cin cone cproduct cis cknown cas c_ c- cCORRECT cANS✔✔Co-branding
Consumers csaid cthey cwould cpay c$1.00 cfor can cunbranded ccup cof ccoffee cand c$2.00 cfor ca ccup cof cStarbucks ccoffee. cFrom
cwhat cyou chave clearned, cthis cdifference ccould cbe ccalled cStarbucks': c- cCORRECT cANS✔✔Brand cequity
Fidget cspinners cwere conce ca cconstant cpresence cin cour csociety cbut care cnow crarely cseen cor cmarketed. cProducts csuch cas
cthese cthat chave ca cshort cperiod cof chigh cgrowth cthat cquickly cexperience ca crapid cdecline cin csales care cknown cas cwhat ctype
cof cProduct cLife cCycle? c- cCORRECT cANS✔✔Fads
Which cof cthe cfollowing cis cNOT ca cpsychological creason cwhy cpeople care cslow cto cadopt cnew cproducts? c- cCORRECT
cANS✔✔because cthey cdon't cknow cabout cnew cproducts
Which cof cthe cfollowing care cpsychological creasons cwhy cpeople care cslow cto cadopt cnew cproducts? c- cCORRECT
cANS✔✔consumers care closs caverse, cpeople cvalue cproducts cthey calready chave, cpeople care ccomfortable cwith cthe cstatus cquo
Milk cis csold cin cmany clocations. cDeciding con cwhich cbrand cof cmilk cto cbuy cis cusually cquick, cand cmany cpeople care cwilling cto
cchoose ca csubstitute cif ctheir cpreferred cbrand cis cunavailable. cMilk cis cconsidered ca(n): c- cCORRECT cANS✔✔Convenience
cProduct
, Products cfor cwhich cbuyers care cwilling cto cspend cmuch ctime ccomparing cstores cand cbrands cfor cdifferences cin cprices, cproduct
cfeatures, cand cservices care ccalled: c- cCORRECT cANS✔✔Shopping cproducts
Expensive, chigh cquality cproducts cthat care cpurchased cinfrequently coften creach cconsumers cthrough cwhich cchannel: c-
cCORRECT cANS✔✔Exclusive cdistribution
As cdiscussed cin cclass, cwhat cis cthe cprimary creason cthat ccompanies cdo cnot cinvest csolely cin cnew cproducts? c- cCORRECT
cANS✔✔New cproducts chave ca chigh cfailure crate
Which cof cthe cfollowing cis cNOT can cexample cof chow cto cextend ca cproduct's clife ccycle? c- cCORRECT cANS✔✔Apple cusing
cintensive cpersonal cselling cfor cthe cold cversions cof cthe ciPhone
Which cof cthe cfollowing care cexamples cof chow cto cextend ca cproduct's clife ccycle? c- cCORRECT cANS✔✔The cNFL cexpanding
ctheir ctargeting cefforts cto cwomen cas cwell cas cmen, c
Fast cfood crestaurants cpromoting csuper-sized cmenu coptions,
Enticing ccoke cdrinkers cto cdrink ccoke cmore coften cthroughout cthe cday,
Positioning clemons cas can cedible cfruit cas cwell cas ca ccleaning cagent
According cto cthe cclass clecture, cwhat cmakes ca clocation cideal cfor ca c"test cmarket"? c- cCORRECT cANS✔✔A cpopulation cthat cis
crepresentative cof cthe cgeneral cUS cpopulation
In cgeneral, cdifferences cbetween cgoods cand cservices care cdetermined cby cthe: c- cCORRECT cANS✔✔Degree cof ctangibility
When cGoogle creleased cthe cPixel c4 cAndroid cphone, cit cstopped cproducing cand cselling cthe cPixel c3. cThe ctwo cphones cdo cnot
clook cthat cdifferent cfrom ceach cother, cbut cthe cPixel c4 chas cmore cfeatures cand cis cmore cpowerful. cThis cis cmost ccorrectly
ctermed ca: c- cCORRECT cANS✔✔Product cModification
Keebler chas cto cpay cKroger cGrocery cstores ca cset cfee cfor cbeing callowed cto cplace ctheir ccookie cproducts con cthe cKroger
cshelves. cAs cwe cdiscussed cin cclass, cthis cis ccalled ca: c- cCORRECT cANS✔✔slotting cfee
In cterms cof cthe cproduct clife ccycle, cDVDs cwould cbe ccategorized cinto cwhich cstage? c- cCORRECT cANS✔✔Decline cstage
If cNike cwere cto cattempt cto csell cmusical cinstruments, cas cwell cas cathletic cgear, cthis cwould cmean cNike cis cengaging cin? c-
cCORRECT cANS✔✔Brand cStretching
The clatest ctrend cin cthe cbeer cindustry cis cthat clarger, cmore cestablished cbreweries care cacquiring csmaller cones. cFor cexample,
cAnheuser-Busch/Inbev crecently cbought ca cbrewery ccalled cDevil's cBackbone. cAccording cto cclass clectures, cthis cacquisition cis
can cexample cof: c- cCORRECT cANS✔✔Horizontal cintegration
Listerine cwas conce cpromoted cas ca cfloor ccleaner, cbut cafter cdeclining csales cstarted cbeing cmarketed cas ca cmouth cwash. cWhat
cform cof cProduct cLife cCycle cexpansion cis cthis cconsidered cto cbe? c- cCORRECT cANS✔✔Promoting cvaried cuse
which care cconsidered cservices? c- cCORRECT cANS✔✔A cconcert
Legal cadvice
Delivery cof ca cphysical cgood cfrom cthe cretailer cto cthe cend cconsumer
Return cof cdefective cgoods
_ cis cthe cvariation cin cconsistency cfrom cone cservice ctransaction cto cthe cnext c- cCORRECT cANS✔✔Heterogeneity
Mary cowns cand coperates ca cgift cand cinterior cstore ccalled cThe cGingerbread cHouse. cShe cworks chard cto cput ctogether cbeautiful
carrangements cand cdisplays cthroughout cthe cstore cand calways cfeatures ca ccookie cscented cburning ccandle cand clight cmusic.
cShe chopes cthese cefforts cwill cencourage cher ccustomers cto cbuy cmore. cMary cis cfocusing con: c- cCORRECT
cANS✔✔Atmospherics
Alvin ccamped cin cfront cof cthe cApple cstore cfor c6 cdays cin corder cto cpurchase cthe cApple cWatch cwhen cit cwas cfirst cintroduced cto
cthe cmarket. cHe cone cof cthe cfirst cpeople cto cbuy cone cand cis cconsidered can______________ cof cnew cproduct cadoption c-
cCORRECT cANS✔✔Innovator
What caccounts cfor cthe clargest cportion cof cUnited cStates cGDP? c- cCORRECT cANS✔✔Services
Rachel cis ctrying cto cbe ccooler crecently, cand cfinally cdownloaded cTik cTok cafter cdiscussion cwith csome cundergraduate cstudents.
cShe cwon't cbe cthe clast cperson cto cdownload cTik cTok, cbut cshe cis cpretty clate cto cthe cTik cTok cscene. cRachel cis cbest cdescribed
cas cbeing cpart cof cthe c_______ cgroup c- cCORRECT cANS✔✔Late cMajority
When cyou cgo cto cTaco cBell cyou cstand cin cline, corder, cand cwait cfor cyour cfood. cHowever, cwhen cyou cgo cto cChipotle, cas cyou
cmove cthrough cthe cline, cyour cfood cis cprepared cfor cyou. cOnce cyou cmake cit cthrough cthe cline cyou chave cyour cfood, cand cthen
cyou cpay. cThese cwaiting-line cdifferences cbetween cTaco cBell cand cChipotle care can cexample cof cdifferences cin cwhich cof cthe c7
cP's cof cServices? c- cCORRECT cANS✔✔Process
product c- cCORRECT cANS✔✔good, cservice, cor cidea c(or ccombo)
- cincludes csupporting cservices
- cgood cex: ciPhone
- cservice cex: cedu, cfootball cgame
- cidea cex: cSADD
