MAR3023 -- MODULE 8 AND 10 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTION
Which of the following cities were innovative distribution hubs because their canals allowed goods to be
loaded and unloaded directly into a merchant's warehouse?
a) Venice
b) Amsterdam
c) London
d) Both A and B
e) All of the above - (ANSWER)d) Both A and B
Intermediaries add what type of utility to a manufacturers' product?
a) Time utility
b) Place utility
c) Time and place utility
d) Convenience utility - (ANSWER)c) Time and place utility
Which of the following statements is true about reaching target customers?
a) Channel segmentation is important in distribution reach strategy
b) The most common function of a marketing channel member is to provide
reach and to resell the product into a market where the original seller can't
reach efficiently or effectively
c) Retailers can give manufacturer both location and image competitive
positioning
d) Both A and B
e) A, B, and C - (ANSWER)e) A, B, and C
Reach is short for?
,MAR3023 -- MODULE 8 AND 10 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTION
a) % of target customers the company distribution reaches
b) Gross reach
c) Net reach
d) Selective reach - (ANSWER)a) % of target customers the company distribution reaches
Which of the following is the basic channel activity discussed in distribution?
a) Reaching target customers, where they are and where they shop
b) Informing and serving the customer
c) Moving the product
d) Financing the venture
e) All of the above - (ANSWER)e) All of the above
Risk-taking and financing activities of channel intermediaries _____________
a) Are an important basic channel function these days
b) Have been greatly increased over the last one hundred years
c) Have been greatly reduced over the last one hundred years
d) Both A and B - (ANSWER)c) Have been greatly reduced over the last one hundred years
Which of the following criteria does the basic channel choice NOT depend on?
a) Capability
b) Cost
c) Control
d) Conviviality
,MAR3023 -- MODULE 8 AND 10 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTION
e) All of the above - (ANSWER)d) Conviviality
Channel evolutionary rigidity occurs when channels ___________________.
a) Rigidly adopt new technology and processes that increase efficiency
b) Very slowly adopt new technology and processes that increase efficiency
c) Very quickly adopt new technology and processes that increase efficiency
d) None of the above - (ANSWER)b) Very slowly adopt new technology and processes that increase
efficiency
In markets suffering from evolutionary rigidity, the potential rewards from innovating are
a) Significant
b) No change
c) Small
d) None of the above - (ANSWER)a) Significant
As markets mature:
a) The need for pioneer personal selling efforts increase
b) The need for pioneer personal selling efforts decrease
c) The need for direct selling and billing efforts increase
d) The need for pioneer personal selling,, direct selling and billing efforts
decrease
e) Both B and C - (ANSWER)e) Both B and C
Which of the following statements best describes convenience products?
, MAR3023 -- MODULE 8 AND 10 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTION
a) Shoppers will go out of their way to buy the preferred alternative
b) Shoppers will purchase the next preferred alternative when the product or
service is not available
c) The best distribution for a convenience product is to be everywhere
d) Both B and C - (ANSWER)d) Both B and C
What kinds of products are best suited for mass distribution?
a) Products that are frequently purchased
b) Products that are expensive
c) Products that are major durables
d) Products that are high risk purchases
e) Both A and C - (ANSWER)a) Products that are frequently purchased
Reseller, image, services and marketing are NOT as important in?
a) Franchising
b) Mass distribution
c) Selective distribution
d) All of the above - (ANSWER)b) Mass distribution
Most of the focus in mass distribution is on?
a) Reducing the cost of distribution
b) Keeping the shelves stocked
c) Keeping the quality of service high
d) Both A and B
COMPLETE SOLUTION
Which of the following cities were innovative distribution hubs because their canals allowed goods to be
loaded and unloaded directly into a merchant's warehouse?
a) Venice
b) Amsterdam
c) London
d) Both A and B
e) All of the above - (ANSWER)d) Both A and B
Intermediaries add what type of utility to a manufacturers' product?
a) Time utility
b) Place utility
c) Time and place utility
d) Convenience utility - (ANSWER)c) Time and place utility
Which of the following statements is true about reaching target customers?
a) Channel segmentation is important in distribution reach strategy
b) The most common function of a marketing channel member is to provide
reach and to resell the product into a market where the original seller can't
reach efficiently or effectively
c) Retailers can give manufacturer both location and image competitive
positioning
d) Both A and B
e) A, B, and C - (ANSWER)e) A, B, and C
Reach is short for?
,MAR3023 -- MODULE 8 AND 10 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTION
a) % of target customers the company distribution reaches
b) Gross reach
c) Net reach
d) Selective reach - (ANSWER)a) % of target customers the company distribution reaches
Which of the following is the basic channel activity discussed in distribution?
a) Reaching target customers, where they are and where they shop
b) Informing and serving the customer
c) Moving the product
d) Financing the venture
e) All of the above - (ANSWER)e) All of the above
Risk-taking and financing activities of channel intermediaries _____________
a) Are an important basic channel function these days
b) Have been greatly increased over the last one hundred years
c) Have been greatly reduced over the last one hundred years
d) Both A and B - (ANSWER)c) Have been greatly reduced over the last one hundred years
Which of the following criteria does the basic channel choice NOT depend on?
a) Capability
b) Cost
c) Control
d) Conviviality
,MAR3023 -- MODULE 8 AND 10 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTION
e) All of the above - (ANSWER)d) Conviviality
Channel evolutionary rigidity occurs when channels ___________________.
a) Rigidly adopt new technology and processes that increase efficiency
b) Very slowly adopt new technology and processes that increase efficiency
c) Very quickly adopt new technology and processes that increase efficiency
d) None of the above - (ANSWER)b) Very slowly adopt new technology and processes that increase
efficiency
In markets suffering from evolutionary rigidity, the potential rewards from innovating are
a) Significant
b) No change
c) Small
d) None of the above - (ANSWER)a) Significant
As markets mature:
a) The need for pioneer personal selling efforts increase
b) The need for pioneer personal selling efforts decrease
c) The need for direct selling and billing efforts increase
d) The need for pioneer personal selling,, direct selling and billing efforts
decrease
e) Both B and C - (ANSWER)e) Both B and C
Which of the following statements best describes convenience products?
, MAR3023 -- MODULE 8 AND 10 | QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTION
a) Shoppers will go out of their way to buy the preferred alternative
b) Shoppers will purchase the next preferred alternative when the product or
service is not available
c) The best distribution for a convenience product is to be everywhere
d) Both B and C - (ANSWER)d) Both B and C
What kinds of products are best suited for mass distribution?
a) Products that are frequently purchased
b) Products that are expensive
c) Products that are major durables
d) Products that are high risk purchases
e) Both A and C - (ANSWER)a) Products that are frequently purchased
Reseller, image, services and marketing are NOT as important in?
a) Franchising
b) Mass distribution
c) Selective distribution
d) All of the above - (ANSWER)b) Mass distribution
Most of the focus in mass distribution is on?
a) Reducing the cost of distribution
b) Keeping the shelves stocked
c) Keeping the quality of service high
d) Both A and B
