COMPLETE QUESTIONS AND ANSWERS
◉ Signs are still the most effective methods of advertising the
availability of residential, office, and retail properties. Answer: What is
still the most effective methods of advertising residential property?
◉ For Rent. Answer: Although newspaper readership is down, many
prospective tenants do, in fact, consult the _______ section in the
newspaper when they are looking.
◉ visual. Answer: Display ads carry greater _____ impact than
classifieds.
◉ classified and display ads. Answer: Newspaper advertising is divided
into which types?
◉ expensive. Answer: Radio advertising is
◉ television. Answer: The type of property and available budget will
obviously have a great impact on any decision regarding the use of
__________.
,◉ False. The first step is the have a well-designed advertising
promotional campaign. Answer: The first step in any advertising
campaign is to design a display ad.
◉ True. Answer: One of the greatest influences on the marketing
strategy is how much money the owner has to spend on advertising.
◉ False. Answer: Tenants are rarely influenced by the reputation of the
manager or the property.
◉ True. Answer: Property managers can utilize the efforts of other
agents by distributing brochures and advertising pieces emphasizing
cooperation.
◉ True. Answer: Before getting into financial qualifications, the
manager should ask how much space the prospect needs.
◉ False. Answer: It is time and cost effective for the manager to give
prospects a key and let them look at the property alone.
◉ False. Answer: Rental centers are an inexpensive method of showing
property to the best advantage.
, ◉ True. Answer: To judge the effectiveness of an ad campaign, the
manager should keep accurate records of the number of prospects
produced by the marketing.
◉ True. Answer: The strongest influence when choosing a marketing
campaign is the type of property to rent.
◉ most of the management operations are conducted there. Answer: The
manager's office should be on the building premises when
◉ Five: lease, general correspondence, work estimates, financial, and
permanent. Answer: Into how many general categories for filing
purposes do MOST property managers divide their office records?
◉ the management contract. Answer: The permanent property file
should include
◉ Payroll for the management personnel at the building. Answer: What
is an example of a direct cost?
◉ True. Answer: Net operating income is total income minus operating
expenses before debt service
◉ True. Answer: An employer is responsible for withholding income
taxes and paying a portion of the employee's social security taxes.