Laudon Jane P. Laudon.
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,PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
1. Business Information Systems in Your Career
2. Global E-business and Collaboration
3. Achieving Competitive Advantage with Information Systems
4. Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure: Hardware and Software
6. Foundations of Business Intelligence: Databases and Information
Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise
Applications
10. E-commerce: Digital Markets, Digital Goods
11. Improving Decision Making and Managing Artificial Intelligence
PART IV: BUILDING AND MANAGING SYSTEMS
12. Making the Business Case for Information Systems and Managing Projects
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,Management Information Systems, 14e (Laudon)
Chapter 1 Information Systems in Global Business Today
1) The six important business objectives of information technology are new products, services,
and business models; customer and supplier intimacy; survival; competitive advantage;
operational excellence; and
A) improved flexibility.
B) improved decision making.
C) improved business practices.
D) improved efficiency.
E) improved business value.
Answer: B
Page Ref: 13
Difficulty: Easy
AACSB: Information technology
CASE: Concept
LO: 1.1: How are information systems transforming business, and why are they so essential for
running and managing a business today?
2) Verizon Corporation's use of a Web-based digital dashboard to provide managers with precise
real-time information illustrates which business objective?
A) improved flexibility
B) improved decision making
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, C) competitive advantage
D) survival
E) customer and supplier intimacy
Answer: B
Page Ref: 15
Difficulty: Difficult
AACSB: Information technology
CASE: Synthesis
LO: 1.1: How are information systems transforming business, and why are they so essential for
running and managing a business today?
3) Which of the following choices may lead to competitive advantage?
1. new products, services, and business models; 2. charging less for superior products; 3.
responding to customers in real time?
A) 1 only
B) 1 and 2
C) 2 and 3
D) 1 and 3
E) 1, 2, and 3
Answer: D
Page Ref: 15
Difficulty: Difficult
AACSB: Analytical thinking
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