Contemporary Strategy Analysis
, Contemporary Strategy Analysis 10e
Test Bank: Chapter 1
The Concept Of Strategy
True Or False Questions
1. Strategy Is A Unifying Theme That Gives Coherence And Direction To The Actions And
Decisions Of An Organization.
[See P.4]
a. T*
b. F
2. The Successful Careers Of Both Queen Elizabeth Ii And Lady Gaga May Be Attributed To
Their Commitment To Systematic Strategic Planning
[See P.5]
a. T
b. F*
3. A Key Component Of An Effective Strategy Is Clear, Consistent, Long-Term
Goals. [See Pp.5-6]
*A. T
B. F
4. If A Firm Can Devise A Brilliant Strategy, It Will Be Successful Irrespective Of How
Effectively It Is Implemented.
[See P.5]
A. T
*B. F
5. A Major Problem Of Using Swot Analyses In Distinguishing Strengths From Weaknesses
And Opportunities From Threats.
[See P.10]
*A. T
B. F
6. ―Strategic Fit‖ Refers To The Consistency Between A Firm‘s Strategy And, On One Hand, Its
External Environment And, On The Other, Its Internal Resources And Capabilities.
[See P.10]
*A. T
B. F
7. Contingency Theory Postulates That A Firm‘s Strategy Must To Flexible In Order To Meet Any
Possible Contingency.
[See Pp.10-11]
A. T
*B. F
8. Strategy Denotes An Overall Plan Whereas A Tactic Is A Scheme For A Specific
Action. [See P.11]
*A. T
B. F
9. The Principles Of Military Strategy Are Rarely Applicable To Business Situations.
,[See Pp.11-12]
A. T
*B. F
10. Strategic Decisions Are Important, Involve A Significant Commitment Of Resources, And Should Be
Easily Reversible.
[See P.11]
A. T
*B. F
11. Game Theory Is A Useful For Studying Competitive Behavior In Politics, Military Campaigns
And International Relations, But It Cannot Be Used To Analyze Business Strategies.
[See P.12]
A. T
*B. F
12. The Main Factor Causing The Transition From Corporate Planning To Strategic Management
Was The Increasing Inability Of Companies To Forecast Economic Conditions Four Or Five Years
Into The Future. [See P.12]
*A. T
B. F
13. Strategy Is A Detailed Plan That Programs The Actions Of An Organization Or An
Individual. [See Pp.14-15]
A. T
*B. F
14. Strategic Choices Involve Two Basic Questions: Where And How To
Compete? [See P.18]
*A. T
B. F
15. In The Large, Complex Firm, Two Main Levels Of Strategy Can Be Distinguished: Corporate
Strategy And Business (Or Competitive) Strategy.
[See Pp.18-19]
*A. T
B. F
16. When Describing The Strategy Of A Firm, It Is Best To Ignore The Current Positioning Of The Firm In
Order To Concentrate Upon The Direction In Which The Firm Will Develop In The Future.
[See Pp.19-20]
A. T
*B. F
17. The Reason That A Firm‘s Realized Strategy Diverges From Its Intended Strategy Is Because
Strategy Making Is, To A Great Extent, An Emergent Process.
[See Pp.20-21]
*A. T
B. F
18. According To Henry Mintzberg, Firm Strategy Should Be Formulated By Top Management Through
Rational Deliberation Utilizing All Available Data.
[See P.21]
A. T
*B. F
19. The Dynamic, Future-Oriented Dimension Of A Firm‘s Strategy Is Described By Its
,