OSU PRINCIPLES OF MARKETING 3250-
EXAM 1 QUESTIONS AND ANSWERS
GRADED A+ 2025/2026
Marketing - ANS Economic _________ is the process by which companies create value for
customers and build strong customer relationships in order to capture value from customers.
Understanding the marketplace and customers' needs, wants and demands - ANS The first
step in the marketing process is ___________.
It is the actual buying power a consumer has that enables him to fulfill his needs. -
ANS Demands differ from wants in which way?
Need - ANS When a consumer experiences a state of deprivation such as being hungry, cold,
or tired, he is feeling a(n) ________ that has to be satisfied.
Goods, services, ideas, information, people, places, and organizations - ANS Market offerings
to which the marketing process applies include _________.
What is the value proposition? - ANS In the process of developing marketing strategy, one of
the two critical questions the manager must ask is, "What customers will we serve (what's our
target market)?" Which of the following is the other question?
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Segments - ANS As the organization determines which customers to serve, it must first divide
the market into reachable portions, or ____________ of the market, and then select which
portion of the market to target.
Seven-Up, the Uncola - ANS An example of a value proposition is best illustrated as which of
the following?
Production - ANS Historically, the concept by which marketing managers operated, which was
based on being able to make the product efficiently and cost effectively, was the _________
Concept.
Customer value; customer satisfaction - ANS The fourth stage in the marketing process is to
build and sustain enduring customer relationships. The key elements of this process
involve_____ and _______.
Attraction - ANS Customer engagement marketing in the age of social media marketing
differs from more traditional marketing, which relied on intrusion to build market share.
Customer engagement marketing depends on __________ instead.
Time-consuming aspects, costliness and the fact that it might not produce measurable results -
ANS Advantages of consumer-generated marketing are the credibility and honesty of it and
the appeals. Drawbacks for the marketing manager of consumer-generated marketing include
____________.
Social media - ANS While it is one of the newest marketing tools firms have to communicate
with customers, _______________ is(are) now used by more than 90% of American
organizations.
Mobile - ANS _____________ marketing is perhaps the fastest-growing digital marketing
platform. It is ideal for engaging customers anytime and anywhere as they move through the
buying process.
The economy - ANS A dramatic shift in _______________, beginning in 2008, has caused
marketing managers to realign marketing plans and focus more on value.
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
EXAM 1 QUESTIONS AND ANSWERS
GRADED A+ 2025/2026
Marketing - ANS Economic _________ is the process by which companies create value for
customers and build strong customer relationships in order to capture value from customers.
Understanding the marketplace and customers' needs, wants and demands - ANS The first
step in the marketing process is ___________.
It is the actual buying power a consumer has that enables him to fulfill his needs. -
ANS Demands differ from wants in which way?
Need - ANS When a consumer experiences a state of deprivation such as being hungry, cold,
or tired, he is feeling a(n) ________ that has to be satisfied.
Goods, services, ideas, information, people, places, and organizations - ANS Market offerings
to which the marketing process applies include _________.
What is the value proposition? - ANS In the process of developing marketing strategy, one of
the two critical questions the manager must ask is, "What customers will we serve (what's our
target market)?" Which of the following is the other question?
1 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
, Segments - ANS As the organization determines which customers to serve, it must first divide
the market into reachable portions, or ____________ of the market, and then select which
portion of the market to target.
Seven-Up, the Uncola - ANS An example of a value proposition is best illustrated as which of
the following?
Production - ANS Historically, the concept by which marketing managers operated, which was
based on being able to make the product efficiently and cost effectively, was the _________
Concept.
Customer value; customer satisfaction - ANS The fourth stage in the marketing process is to
build and sustain enduring customer relationships. The key elements of this process
involve_____ and _______.
Attraction - ANS Customer engagement marketing in the age of social media marketing
differs from more traditional marketing, which relied on intrusion to build market share.
Customer engagement marketing depends on __________ instead.
Time-consuming aspects, costliness and the fact that it might not produce measurable results -
ANS Advantages of consumer-generated marketing are the credibility and honesty of it and
the appeals. Drawbacks for the marketing manager of consumer-generated marketing include
____________.
Social media - ANS While it is one of the newest marketing tools firms have to communicate
with customers, _______________ is(are) now used by more than 90% of American
organizations.
Mobile - ANS _____________ marketing is perhaps the fastest-growing digital marketing
platform. It is ideal for engaging customers anytime and anywhere as they move through the
buying process.
The economy - ANS A dramatic shift in _______________, beginning in 2008, has caused
marketing managers to realign marketing plans and focus more on value.
2 @COPYRIGHT 2026 ALLRIGHTS RESERVED.
